WordPress SEO Success

Search Engine Optimization for Your WordPress Website or Blog

Author: Jacob Aull

Publisher: Que Publishing

ISBN: 0133804771

Category: Computers

Page: 368

View: 9868

WordPress® SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you’re running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize “blog-meets-website” and “multiple blogs+sites” deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today’s worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.
Posted in Computers

WordPress für Dummies

Author: Lisa Sabin-Wilson

Publisher: John Wiley & Sons

ISBN: 3527804986

Category: Computers

Page: 371

View: 3446

Gestalten Sie mit WordPress Ihre Website - auch wenn Sie keinerlei Vorkenntnisse haben! Profitieren Sie von Tausenden meist kostenlosen Design-Vorlagen, den WordPress-Themes. WordPress begann als einfache Weblog-Software und ist inzwischen das beliebteste System zur Gestaltung von Webseiten überhaupt. Dieser Entwicklung trägt dieses Buch Rechnung: Hier finden Sie Rat und Hilfe - als Blogger, als Webseiten-Designer, als Anfänger und als Umsteiger. Schritt für Schritt erfahren Sie, wie Sie Ihre Webseite oder Ihren Blog aufbauen, Bilder und Videos einbinden und vieles mehr.
Posted in Computers

Wordpress

How to Build a Wordpress Website & Generate Web Traffic With Perfect Seo

Author: Arnold De Vries

Publisher: Createspace Independent Publishing Platform

ISBN: 9781542592536

Category:

Page: 124

View: 1291

Double Book Bundle: WordPress Website Creation & Search Engine Optimization (SEO) WordPress Website Creation Is Super Simple - Even in 2017!You thought that making a website required complicated knowledge of HTML coding and was only for technological whizzkids? Think again, because WordPress provides you with an opportunity to make websites from scratch, without much prior knowledge required. And with the information you will find in the Search Engine Optimization book, you will have your website driving targeted traffic in a matter of days or weeks. Book 1: WordPress For BeginnersThis first book will introduce you to the interface, recommended plugins, and all the other website setup essentials. The information you will learn in this WordPress book will give you all the tools needed to get going making your first real website or blog! What you will learn in this book: Basics - Why We Use WordPress Managing Hosting How To Choose and Where to Get a Domain Name Exactly How To Set Up A WordPress Installation What WordPress Themes to Choose for Specific Website Needs Understanding the WordPress Dashboard / Interface Which Essential Plugins to Install On Your WordPress Website How to Add Content Efficiently To Your Site Tips & Tricks for a Succesful WordPress Website or Blog Book 2: Search Engine Optimization (SEO)This second book will introduce you to what Search Engine Optimization (SEO) is, how it can help you, but will also show you step by step what the best practices are. And everything is optimized for Google's current algorithm. The information you will learn in this SEO book will give you all the tools needed to get the competitive edge in the search rankings with your website! What you will learn in this book: Exactly What SEO Is & How It Can Improve Your Website Success All Relevant Methods of 'Doing SEO' Best Practices In On-Page & Off-Page Website Optimization How To Do QUALITY Link Building For Your Website How To Rank High In Local Google Rankings (Perfect For Local / Small Businesses) Understanding What NOT To Do In SEO A Precise Explanation of Anchor Text (And Why You Need To Use It) Step By Step Best Practices For Effective Keyword Research Tips & Tricks For A Succesful SEO Performance In 2017 Making WordPress Sites In 2017Even in the present day and age, you can certainly create a popular blog or website from scratch using WordPress. Many hundreds of thousands of websites online are managed using WordPress, including a lot of the sites you would likely visit on a daily basis! Does SEO still work in 2017?Even in the present day and age, you can certainly create a blog or website from scratch and generate tons of traffic with just SEO. Using the strategies explained in this book, you can improve your website traffic in a matter of weeks. However, this will only work if you actually implement what is taught to you in this book bundle. Ready to start your online journey? Then click the ADD TO CART button at the top of this page to get started with learning about website building and SEO immediately!
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Suchmaschinenoptimierung für Dummies

Author: Peter Kent

Publisher: Wiley-VCH

ISBN: 9783527703173

Category: Computers

Page: 316

View: 1691

Früher schaute man in die Gelben Seiten oder ins Lexikon, heutzutage ist die Recherche über's Internet für die meisten selbstverständlich geworden. Bei Suchmaschinen wie Google & Co. gut platziert zu sein, sollte daher auch zum Marketing einer jeden Firma gehören. Dieses Buch verrät, was man beachten sollte, was man tun und was man besser lassen sollte, um bei Suchmaschinen gut platziert zu sein.
Posted in Computers

WordPress Search Engine Optimization

Author: Michael David

Publisher: Packt Publishing Ltd

ISBN: 1785887807

Category: Computers

Page: 318

View: 750

A complete guide to dominating search engines with your WordPress site About This Book Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business Learn everything from keyword research and link building to customer conversions, in this complete guide Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing Who This Book Is For This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience. What You Will Learn The elements that search engines use to rank websites—and how to optimize your site for premium placement Harness social media sites to extend the reach of your site and gain more visitors Discover the high-volume, high-value search phrases that customers use when searching for your products or services Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them Build high-quality, high-value links from other websites to raise your rankings in search engines Create optimized and engaging content that both search engines and readers will love Avoid common SEO mistakes that can get your site penalized by search engines In Detail WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book. Style and approach This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way.
Posted in Computers

SEO Master Using the Power of Wordpress

Author: Konstantinos Kreouzis

Publisher: eBookIt.com

ISBN: 1456610775

Category: Computers

Page: 130

View: 9807

The ultimate guide to create a Search Engine Optimized (SEO) website using the Power of WordPress. Mastering search engine optimization is one of the hottest topics of the digital age. Ranking on the first results page of Google has never been easier. In just a few weeks you will see your website ranking higher and higher on Google. Covers everything, from basic to more advanced SEO topics. There is no need to know any programming languages, such as PHP, JAVA, CSS or HTML. Programming knowledge is not necessary. The book starts with the basics, walking you through the process of setting up WordPress the SEO way then stepping you though the creation of your search engine optimized website. You will advance from there, mastering all those techniques that will force your website to rank on the first results page of Google, such as Tiles, Tags, Content, Keywords, Page Speed, Page Caching, Meta, Alt Tags, Slugs, CDN, Social Media and so much more. You will master all these SEO techniques used by the most popular websites on the internet. Learn more about this book, download a sample, and find support blogs at the book's website: www.seomasterwordpress.com
Posted in Computers

Die Kunst des SEO

Author: Eric Enge,Stephan Spencer,Jessie Stricchiola,Rand Fishkin

Publisher: O'Reilly Germany

ISBN: 3868993754

Category:

Page: 824

View: 3520

Geballte Expertise von vier namhaften SEO-Profis: Die Kunst des SEO vermitteln das Wissen, das Sie fur Aufbau und Durchfuhrung einer erfolgreichen SEO-Strategie benotigen. Die beschriebenen Methoden reichen dabei von einfachen bis hin zu anspruchsvollen Manahmen. Auch aktuelle Entwicklungen beim Suchmaschinenranking werden einbezogen, so zum Beispiel der Einfluss von Social Media und Nutzerbeteiligung auf die Suchergebnisse. Kurzum: Die Kunst des SEO ist ein umfassendes und fur alle SEO-Profis hochinteressantes Fachbuch. Ausgewahlte Stimmen zur Originalausgabe: "SEO-Expertise ist heute eine Grundvoraussetzung fur erfolgreiches Online-Business. Dieses Buch, das von vier der besten SEO-Praktiker geschrieben wurde, die es gibt, vermittelt alles, was man heute in diesem Bereich wissen muss." Tony Hsieh, CEO von Zappos.com und Autor des Bestsellers Delivering Happiness "Frei von Hype, reich an Fakten und vollgestopft mit Erkenntnissen, die unverzichtbar fur jeden sind, der SEO umfassend verstehen mochte." Seth Godin, Autor von We Are All Weird und anderen Buchern
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3 Steps to Newbie Success

Author: Ethan Koch

Publisher: Lulu Press, Inc

ISBN: 1329867289

Category: Business & Economics

Page: N.A

View: 3347

I'm pretty sure I've found all the ways to fail, and now I've found the way to succeed. This report will show you the simple 3-Step System to succeeding on the Internet. If you've been struggling to make your Internet business work for you, then this book will show you the path to follow.
Posted in Business & Economics

The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence

Author: Ric Dragon

Publisher: McGraw Hill Professional

ISBN: 0071792767

Category: Business & Economics

Page: 112

View: 1464

Get noticed! Create a powerful online marketing platform that draws customers—and increases profits There are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long. Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online. DragonSearch explains everything you need to know about: Search engine optimization (SEO) Pay per click Social marketing Business planning Website development Reputation management You can come up with an iPad equivalent of your industry and the slickest website to promote it, but it won’t do you much good if your customer has to scroll and scroll . . . and scroll . . . to find it. DragonSearch provides everything you need develop your online platform from scratch and manage it effectively to drive long-term success. Build it right, and they will come.
Posted in Business & Economics

Don't make me think!

Web & Mobile Usability: Das intuitive Web

Author: Steve Krug

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3958457665

Category: Computers

Page: 216

View: 9735

Posted in Computers

Web Traffic Optimization

How to Increase Website Traffic, Seo Tutorial from Scratch

Author: Benjamin Button

Publisher: Createspace Independent Publishing Platform

ISBN: 9781976150326

Category:

Page: 28

View: 1680

Internet Marketing Has never been easier, the right Knowledge of how to drive traffic to your website and blog with SEO - search engine optimization to your rescue is the thin line between a highly successful online business and an unsuccessful one. The very aim of online marketing is the conversion of blog and website visitors into customers thereby making the money. This cannot be achieved without adequate webtraffic. The knowledge of internet traffic, website ranking and how to drive traffic to your website cannot be over emphasized. In this highly comprehensive and straight to the point book, I bring to you the expert knowledge of website traffic rankings that will engineer and generate traffic to your website. Learn the science of how to get visitors to your website, how to get traffic to your site and ultimately how to get traffic on your website. Search engine optimization and internet traffic is of phenomenal importance to anyone who has a financial online presence; ranging from wordpress website designers, website developers, e-commerce shop owners to affiliate marketers. Quickly get on the train and lets get that Dollar Rolling! See you on the other side; Where only the well informed pilot the flight of Success - Benjamin Button
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The SEO Bible

Everything you need to know about Search engine optimization (SEO)

Author: Michael Wenkart

Publisher: BoD – Books on Demand

ISBN: 3735792413

Category: Computers

Page: 296

View: 9670

Search engine optimization (SEO) and Search engine marketing (SEM) are two vital components for internet commercial success. How you site ranks with Google primarily, but with other search engines as well, will determine how many visitors your site gets and, ultimately, how much business you generate. This compilation looks at SEO from all angles introducing beginners to the basics of the concept and the simple things you can do to make sure your site is optimized and then going on to specific areas such as keywords, links, paid search and content management providing practical, relevant and helpful tips on all these issues. If you have a commercial website – or are planning one – this is an essential piece of start-up information.
Posted in Computers

The Bootstrapper's Guide to the New Search Optimization

Author: Deltina Hay

Publisher: Linden Publishing

ISBN: 161035155X

Category:

Page: 230

View: 1098

Anyone can easily and efficiently learn how to drive users to their website with the use of this handy guide to both traditional and nontraditional search engine optimization (SEO). Social search, real-time search, semantic search, blog and RSS feed search, mobile engine and app search, and other search types need to be considered in order to optimize maximum exposure on the internet today. This book teaches how to prepare website content for semantic search engines, how search engines and social networking sites work together, how to apply organic search techniques to content and keyword lists, and how to apply it to an individualized framework to maximize online exposure. It goes on to provide analytical and metric tools to measure the success of the search optimization strategy. Using real-world examples and avoiding technical jargon, this guide is perfect for businesspeople, entrepreneurs, and independent professionals who need practical, successful, and fast results that bring customers to their websites.
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Website Boosting 2.0

Suchmaschinen-Optimierung, Usability, Online-Marketing

Author: Mario Fischer

Publisher: mitp Verlags GmbH & Co. KG

ISBN: 9783826617034

Category:

Page: 786

View: 9739

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The SEO Battlefield

Winning Strategies for Search Marketing Programs

Author: Anne Ahola Ward

Publisher: "O'Reilly Media, Inc."

ISBN: 1491958340

Category: Business & Economics

Page: 204

View: 4661

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program
Posted in Business & Economics

Wie viel Leben passt in eine Tüte?

Author: Donna Freitas

Publisher: Gabriel

ISBN: 3522630432

Category: Juvenile Fiction

Page: 400

View: 3895

Ein iPod mit Liedern, ein Foto mit Pfingstrosen, ein Kristallherz, Buntstifte, ein Papierstern, ein Papierdrachen. Das alles befindet sich in der schlichten braunen Papiertüte mit der Aufschrift "Roses Survival Kit", die Rose am Tag der Beerdigung ihrer Mutter findet. Es ist ein letztes Geschenk an Rose - und der Beginn einer Reise. Zögernd lässt Rose sich darauf ein. Jeder Gegenstand scheint sie dabei auf seltsame Art zu Will zu führen. Schon bald merkt sie, dass sie mehr für den zurückhaltenden Jungen empfindet. Doch dann geschieht etwas, dass Roses und Wills aufkeimendes Glück tief erschüttert. Ob ihre Mutter ihr auch für diese Situation etwas hinterlassen hat? Ein bewegender und doch leichtfüßiger Roman über den Schmerz des Abschiednehmens und den Zauber eines Neuanfangs. Donna Freitas wurde in Rhode Island geboren, studierte Spanisch und Philosophie und hat einen Doktortitel in Theologie. Neben ihrer Tätigkeit als Professorin an der Boston University veröffentlichte sie mehrere Sachbücher zum Thema Jugend und Religion und schreibt für bekannte Zeitungen und Magazine, darunter das Wall Street Journal, die Washington Post und Newsweek. "Wie viel Leben passt in eine Tüte?" ist ihr erster Jugendroman in deutscher Übersetzung.
Posted in Juvenile Fiction

Operation Shitstorm

Berufsgeheimnisse eines professionellen Medien-Manipulators

Author: Ryan Holiday

Publisher: Plassen Verlag

ISBN: 3864701465

Category: Computers

Page: 320

View: 7224

Nebenkriegsschauplatz wird auf einmal in den Medien gehypt und ein aussichtsreicher Kandidat zerstört. Irgendein Produkt oder eine Person wird auf einmal aus der Anonymität zur viralen Sensation katapultiert. Was Sie nicht wissen: Es gibt jemanden, der für all das verantwortlich ist. Im Regelfall jemand wie ich. Wer bin ich? Ich bin ein Medien-Manipulator. In einer Welt, in der Blogs die Nachrichten beherrschen und auch verfälschen, ist es mein Job, die Blogs zu kontrollieren - so gut, wie das einem Menschen überhaupt möglich ist. Warum teile ich diese Geheimnisse? Ich habe eine Welt satt, in der Blogs indirekte Bestechungsgelder annehmen, in der die Werber beim Schreiben der Nachrichten helfen, Journalisten Lügen verbreiten und keiner am Ende dafür verantwortlich gemacht wird. Ich ziehe den Vorhang über all diesen Vorgängen weg, weil ich nicht möchte, dass die Öffentlichkeit weiterhin für dumm verkauft wird. Ich werde Ihnen genau erklären, wie die Medien heute WIRKLICH funktionieren. Was Sie dann mit diesem Wissen anfangen, das überlasse ich ganz Ihnen
Posted in Computers

Internet Marketing

An Hour a Day

Author: Matt Bailey

Publisher: John Wiley & Sons

ISBN: 9781118087220

Category: Computers

Page: 608

View: 3516

Proven, task-based approach to developing winning internetmarketing campaigns If you've been seeking a practical, day-by-day, do-it-yourselfplan for success in your Internet marketing, this is the book foryou. The latest in the very popular Hour a Day series, thisbook gives you step-by-step instruction and clear action plans forall crucial aspects of successful internet marketing: SEO,website optimization, integration of social media and blogs, andpay-per-click strategies. Above all, it shows you how to useanalytics effectively, so you can track and understand yourresults, then course-correct as you need. Provides step-by-step instruction to help you design,implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made thebooks in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-daytasks Covers key topics in step-by-step detail, including SEO,website optimization and usability, analytics, blog integration,social media, and pay-per-click strategies Offers expert guidance from an experienced and well-knowninternet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, andconvert them into happy customers with this refreshingly practical,roll-up-your-sleeves guide!
Posted in Computers

Inbound Marketing For Dummies

Author: Consumer Dummies,Wiley

Publisher: John Wiley & Sons

ISBN: 1119120500

Category: Business & Economics

Page: 384

View: 7292

Any company can benefit from creating an inbound marketing strategy—small and large, both B2B and B2C. For a company to survive in today's business climate, it has to embrace the new way of marketing and create a strategy around thought leadership and relationship building with inbound marketing. Inbound Marketing For Dummies will have everything a you need to know to create, execute, promote, and measure an inbound marketing strategy. With a vendor-neutral view on inbound marketing, this book will focus on easy to follow instructions on setting up a strategy and executing upon it, and the tactical resources needed to get up and running. Inbound Marketing For Dummies will help you survive in today's complex business climate by showing you how to increase brand awareness, cement your brand loyalty, engage with potential buyers in a more conversational, human way, and attract new buyers to your site. You'll discover how to use your website, social media, blogging, viral marketing, and more to pull in new buyers to your site and grow your relationship with existing customers. You will also have access to a variety of worksheets and checklists online to help you expand your inbound marketing education beyond the book.
Posted in Business & Economics

The Art of SEO

Author: Eric Enge,Stephan Spencer,Jessie Stricchiola,Rand Fishkin

Publisher: "O'Reilly Media, Inc."

ISBN: 1449324886

Category: Computers

Page: 716

View: 5731

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness
Posted in Computers