Understanding Media

The Extensions of Man

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537430058


Page: 396

View: 6466

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
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Das Medium ist die Botschaft

The Medium is the message

Author: Marshall McLuhan

Publisher: N.A

ISBN: 9783865724007


Page: 302

View: 2141

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Understanding New Media

Extending Marshall McLuhan

Author: Robert K. Logan

Publisher: Peter Lang

ISBN: 9781433111266

Category: Biography & Autobiography

Page: 389

View: 5946

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.
Posted in Biography & Autobiography

Media Research

Technology, Art and Communication

Author: Marshall McLuhan

Publisher: Routledge

ISBN: 1134393210

Category: Social Science

Page: 194

View: 6323

Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.
Posted in Social Science

Marshall McLuhan

Author: Judith Fitzgerald

Publisher: XYZ editeur/XYZ Publishing

ISBN: 9780968816677

Category: Biography & Autobiography

Page: 203

View: 2675

During the 1960s, Canadian communications theorist Marshall McLuhan became world famous for his studies of the effects of mass media and technology on modern culture. An academic rebel and a brilliant linguist who loved puns and wordplay, McLuhan published several breakthrough books, including "The Gutenberg Galaxy" (1962) and "Understanding Media: The Extensions of Man" (1964). McLuhanisms like "the global village" and "the medium is the message" have become part of our everyday vocabulary. A number of McLuhan's revolutionary ideas baffled and astonished audiences during his lifetime. Now, in the first decade of the new millennium, he seems to have been an explorer who peered into the future and mapped its contours in living colour. He described the nature and dynamics of the Internet many years before it even existed. A giant on the cultural landscape, McLuhan equipped the planet's current population with the mental charts and maps to learn its way through the maze of what he termed the Age of Information. In this book, award-winning poet and literary critic Judith Fitzgerald presents a fascinating portrait of one of the twentieth century's great thinkers and the guru of media culture. Fitzgerald's own humorous wordplay captures the wise-cracking spirit of McLuhan as she traces the trajectory of his life from his prairie childhood, Cambridge education, happy marriage and conversion to Roman Catholicism, to his teaching years in the United States prior to taking up the position of director of the Centre for Culture and Technology at the University of Toronto.
Posted in Biography & Autobiography

From Cliché to Archetype

Author: Marshall McLuhan,Wilfred Watson

Publisher: Gingko PressInc

ISBN: 9781584230663

Category: Literary Criticism

Page: 171

View: 5387

McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.
Posted in Literary Criticism

About McLuhan and His Extensions

Author: Bahanur Alişoğlu

Publisher: GRIN Verlag

ISBN: 3656203547

Category: Language Arts & Disciplines

Page: 6

View: 1145

Scientific Essay from the year 2012 in the subject Sociology - Communication, University of Minho (Social Sciences), course: Communication Sciences, language: English, abstract: Understanding Media; Extensions of Man is a pioneering and important book of Marshall McLuhan, which was published in 1964 and valued by the authorities, writers, publishers, and Media. It has been protecting its fame and value by those who study and in the field of Media and Communication Science. To be able to understand what Media are and how we are surrounded by them in the 21st century, it is still a vital book as it brings a new and refreshing approach to Media studies. During our read, McLuhan underlines a definite phrase frequently: ‘’For Media, as extensions of our physical and nervous systems... ‘’ Actually, that phrase consists of the main theme of this book. In the book, it is explained that how Media take place in our lives and give a shape to us in certain levels as well as how humanity need and create Media based on their needs. The book is separated into two parts ‘’Part 1’’ and ‘’Part 2’’. Briefly, the author mentions some general information about Media and talks about hot and cold mediums in the first part when he elaborates Media as known as ‘’the Extensions of Man’’ by classifying them such as press, photography, telephone etc in the second part of the book. I am going to review the book by dividing it into two sections because it seems to be easier and better to explain in a clear way. [...]
Posted in Language Arts & Disciplines

Letters of Marshall McLuhan

Author: Marshall McLuhan,Matie Molinaro,Corinne McLuhan,William Toye

Publisher: Oxford University Press, USA


Category: Biography & Autobiography

Page: 562

View: 8621

Gathers letters by the Canadian communications theorist to scholars, colleagues, politicians, and writers and provides biographical background information
Posted in Biography & Autobiography

Krieg und Frieden im globalen Dorf

Author: Marshall McLuhan,Quentin Fiore

Publisher: N.A

ISBN: 9783865991379

Category: Information society

Page: 224

View: 717

Posted in Information society

Digital Communication in Medical Practice

Author: Nancy B. Finn,William F. Bria

Publisher: Springer Science & Business Media

ISBN: 9781848823556

Category: Medical

Page: 171

View: 5051

Introducing Digital Communications into Your Medical Practice discusses how electronic medical records and personal health records now digitize patient information and make it accessible for review and easy to update by both doctors and patients. The text emphasizes on how the use of email and the internet will help patients to schedule appointments, access test results and research healthcare options. In addition, topics discussed include stories on how simple everyday telemedicine tools, such as telephones with cameras attached, enable doctors and nurses to carry on conversations with patients who are homebound and need daily monitoring. The text addresses the legislative initiatives that will protect physician and patients from the unauthorized access to medical records as well as discussing how e-prescribing doctor/pharmacist teams and automated databases help patients manage their medications more effectively. Case studies are also provided to illustrate real life situations showing how this technology is deployed and why it is so critical to healthcare.
Posted in Medical

Medien verstehen

Marshall McLuhans Understanding Media

Author: Till A. Heilmann,Jens Schröter

Publisher: Meson Press

ISBN: 9783957961150


Page: 204

View: 3664

Medien in ihrer historischen und technischen Vielfalt zu verstehen, das war das Versprechen, das Marshall McLuhan vor uber funfzig Jahren mit Understanding Media gegeben hatte. Unsere digital veranderte Gegenwart erfordert, das Buch heute erneut zu lesen und vor dem Hintergrund aktueller technischer Entwicklungen zu hinterfragen. Gegenstand des Sammelbandes sind u. a. McLuhans Idee von Medien als "Umwelten," seine eigenwillige Sprache und Argumentation sowie seine Annahme der technischen Verfasstheit von Wahrnehmung.
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The Word of Mouse

New Age of Networked Media

Author: Jim Banister

Publisher: Agate Publishing

ISBN: 9781572846326

Category: Business & Economics

Page: 216

View: 6679

An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.
Posted in Business & Economics

Kapitalistischer Realismus ohne Alternative?

Symptome unserer kulturellen Malaise

Author: Mark Fisher

Publisher: N.A

ISBN: 9783899654219

Category: Capitalism

Page: 118

View: 6318

Wie eine Kultur aussieht, in der der kapitalistische Realismus als tiefgreifende und omnipräsente Atmosphäre regiert, wird von Fisher analysiert - inklusive der Frage: Wo sind Alternativen zum kapitalistischen Realismus zu suchen?
Posted in Capitalism