Understanding Media Economics

Author: Gillian Doyle

Publisher: SAGE

ISBN: 141293186X

Category: Language Arts & Disciplines

Page: 184

View: 4382

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Posted in Language Arts & Disciplines

Understanding Media Economics

Author: Gillian Doyle

Publisher: SAGE

ISBN: 9780761968757

Category: Business & Economics

Page: 184

View: 6774

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Posted in Business & Economics

Understanding Media Economics

Author: Gillian Doyle

Publisher: SAGE

ISBN: 9780761968757

Category: Social Science

Page: 184

View: 8421

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Posted in Social Science

Understanding Media Economics

Author: Gillian Doyle

Publisher: SAGE

ISBN: 1446291340

Category: Social Science

Page: 232

View: 1008

"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.
Posted in Social Science

Media Economics

Understanding Markets, Industries and Concepts

Author: Alan B. Albarran

Publisher: Wiley-Blackwell

ISBN: 9780813821245

Category: Social Science

Page: 256

View: 4951

Posted in Social Science

The Media Economy

Author: Alan B. Albarran

Publisher: Taylor & Francis

ISBN: 1317502973

Category: Business & Economics

Page: 210

View: 5996

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
Posted in Business & Economics

Media Economics

Author: Stuart Cunningham,Terry Flew,Adam Swift

Publisher: Macmillan International Higher Education

ISBN: 1137516062

Category: Social Science

Page: 192

View: 8232

Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.
Posted in Social Science

Handbook of Media Economics, vol 1A

Author: Simon P. Anderson,Joel Waldfogel,David Stromberg

Publisher: Elsevier

ISBN: 0444627243

Category: Business & Economics

Page: 562

View: 4494

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Posted in Business & Economics

Media Economics

Theory and Practice

Author: Alison Alexander,James E. Owers,Rod Carveth,C. Ann Hollifield,Albert N. Greco

Publisher: Routledge

ISBN: 1135623783

Category: Language Arts & Disciplines

Page: 312

View: 6852

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
Posted in Language Arts & Disciplines

The Social Media Industries

Author: Alan B. Albarran

Publisher: Routledge

ISBN: 1136325182

Category: Language Arts & Disciplines

Page: 250

View: 3934

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Posted in Language Arts & Disciplines

Introducing the Creative Industries

From Theory to Practice

Author: Rosamund Davies,Gauti Sigthorsson

Publisher: SAGE

ISBN: 1446291162

Category: Social Science

Page: 280

View: 1190

"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled 'the creative industries'" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.
Posted in Social Science

Macroeconomic Essentials

Understanding Economics in the News

Author: Peter E. Kennedy,Jay Prag

Publisher: MIT Press

ISBN: 0262533340

Category: Business & Economics

Page: 472

View: 5734

Revised edition of late Peter E. Kennedy's Macroeconomic essentials, c2010.
Posted in Business & Economics

Strategic Management in the Media

Theory to Practice

Author: Lucy Küng

Publisher: SAGE

ISBN: 1473988128

Category: Social Science

Page: 256

View: 9145

'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.' – Gillian Doyle, University of Glasgow 'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.' – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.' – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.
Posted in Social Science

Handbook on the Economics of the Media

Author: Robert G Picard,Steven S Wildman

Publisher: Edward Elgar Publishing

ISBN: 0857938894

Category: Business & Economics

Page: 416

View: 6761

Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
Posted in Business & Economics

Invitation to Economics

Understanding Argument and Policy

Author: Thomas Mayer

Publisher: Blackwell Pub

ISBN: N.A

Category: Biography & Autobiography

Page: 352

View: 1052

Invitation to Economics empowers the reader to spot naive and spurious economic arguments by inculcating an intuitive ‘feel’ for economics. A unique and critical guide to understanding economic arguments in the media Focuses on microeconomics, specifically on the idea that economic policies often have important indirect effects Key ideas are applied repeatedly in numerous case studies drawn from newspapers and other media Economic principles are presented in an accessible and non-rigorous format using case studies Incorporates the value judgments and political judgments that underlie economic policies
Posted in Biography & Autobiography

Media economics

concepts and issues

Author: Robert G. Picard

Publisher: Sage Publications, Inc

ISBN: 9780803935013

Category: Business & Economics

Page: 136

View: 4166

How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major networks suffered while local independent stations remain largely unaffected? And, why does the videocassette market bear more resemblance to the book market than the television programming market? From competition and the demands of labor to market responses and economic performance, Media Economics examines those forces which directly--and indirectly--influence what we see in today's media. This concise volume explores such factors as government intervention in the market, the concept and role of the market, the impact of monopolies, consumer and producer choices, and media performance. In addition, this volume is richly illustrated with contemporary examples, situations, and case studies. Well-written and practical, this volume is ideally suited for all students and researchers who want a lively synthesis of available work on media economics. "Media Economics is an excellent introduction and guide to the concepts and major research literature in the field of media studies." --Media and Values "Picard's primer nicely fits the purpose of Sage's CommText series: to recite 'the substance' of mass communication scholarship concisely and inexpensively. . . . [This] little book tells us where we are and touches on where we might go next. It provides a useful service at a thrifty price. --Journal of Communication "A concise work." --Circular: The Bulletin of CIRCLE (Cultural Information and Research Centres Liaison in Europe) "Provides a beginner's guide to the concepts, theory, and issues of media economics. . . . Unlike most other books on media economics available, Picard does not presume a basic knowledge of economic theory and terminology. Rather, he provides that basic level of knowledge. The book does not avoid jargon, but does provide definitions for most of it in the text, as well as in the glossary. . . . An excellent basic introduction. . . . Media Economics would be very useful as a starting place for courses in media economics, or as a supporting text in courses in effects, structures, or policy that want to consider economic approaches to those subjects. It would also make a good introduction to the traditional economic perspective and approach." --Journalism Quarterly "Provides a very useful short guide to an area of increasing interest." --Communication Booknotes
Posted in Business & Economics

The SAGE Handbook of Media Studies

Author: John D. H. Downing,Denis McQuail,Philip Schlesinger,Ellen Wartella

Publisher: SAGE Publications

ISBN: 1452206643

Category: Language Arts & Disciplines

Page: 640

View: 6925

The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.
Posted in Language Arts & Disciplines

Understanding Copyright

Intellectual Property in the Digital Age

Author: Bethany Klein,Giles Moss,Lee Edwards

Publisher: SAGE

ISBN: 1473927846

Category: Social Science

Page: 160

View: 3125

Digital technology has forever changed the way media is created, accessed, shared and regulated, raising serious questions about copyright for artists and fans, media companies and internet intermediaries, activists and governments. Taking a rounded view of the debates that have emerged over copyright in the digital age, this book: Looks across a broad range of industries including music, television and film to consider issues of media power and policy. Features engaging examples that have taken centre stage in the copyright debate, including high profile legal cases against Napster and The Pirate Bay, anti-piracy campaigns, the Creative Commons movement, and public protests against the expansion of copyright enforcement. Considers both the dominant voices, such as industry associations, and those who struggle to be heard, including ordinary media users, drawing on important studies into copyright from around the world. Offering media students and scholars a comprehensive overview of the contemporary issues surrounding intellectual property through the struggle over copyright, Understanding Copyright explores why disagreement is rife and how the policymaking process might accommodate a wider range of views.
Posted in Social Science

Media Today

Mass Communication in a Converging World

Author: Joseph Turow

Publisher: Routledge

ISBN: 1317401026

Category: Social Science

Page: 470

View: 1252

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Posted in Social Science

International Economics, Second Edition

Understanding the Forces of Globalization for Managers

Author: Paul Torelli

Publisher: Business Expert Press

ISBN: 1631576151

Category: Business & Economics

Page: 215

View: 9479

Today’s news media displays an intense fascination with the global economy—and for good reason. The degree of worldwide economic integration is unprecedented. Rising globalization has lifted living standards and reduced poverty, while foreign markets and new technologies continue to present opportunities for entrepreneurs and corporations. Still, economic shocks can spread across the world in minutes, impacting billions of lives. The political framework supporting globalization is now under scrutiny, and recent elections suggest economic policies may be readjusted in the coming years. This book will help you learn about economics in everyday language, using little or no math, giving you better tools to interpret current events as well as long-term economic and political developments. Modern economics offers a powerful framework for understanding globalization, international trade, and economic growth. You may possess years of hands-on experience dealing with business cycles and foreign competitive pressures, but lack a solid grounding in economic concepts that shed light on the forces of globalization. This book is here to help.
Posted in Business & Economics