The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

Author: Drew Westen

Publisher: PublicAffairs

ISBN: 1586485997

Category: Political Science

Page: 496

View: 2882

The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…
Posted in Political Science

The Little Blue Book

The Essential Guide to Thinking and Talking Democratic

Author: George Lakoff,Elisabeth Wehling

Publisher: Simon and Schuster

ISBN: 1476700036

Category: Political Science

Page: 112

View: 4911

The indispensable handbook for Democrats Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.
Posted in Political Science

Self and Society

Narcissism, Collectivism, and the Development of Morals

Author: Drew Westen

Publisher: Cambridge University Press

ISBN: 9780521317702

Category: Psychology

Page: 438

View: 6770

The relation between individual and collective processes is central to the social sciences, yet difficult to conceptualize because of the necessity of crossing disciplinary boundaries. The result is that researchers in different disciplines construct their own implicit, and often unsatisfactory, models of either individual or collective phenomena, which in turn influence their theoretical and empirical work. In this book, Drew Westen attempts to cross these boundaries, proposing an interdisciplinary approach to personality, to culture, and to the relation between the two. Part I of the book sets forth a model of personality that integrates psychodynamic analysis with an understanding of cognitively mediated conditioning and social learning. In Part II, Westen offers a view of culture that blends symbolic and materialist modes of discourse, examining the role of both ideals and 'material' needs in motivating symbolic as well as concrete social structural processes. In Part III, he combines these models of personality and culture through an examination of cultural evolution and stasis, identity and historical change, and the impact of technological development on personality. Throughout the book, Westen provides reviews of the state of the art in a variety of fields, including personality theory, moral development, ego development, and culture theory. He also addresses and recasts central issues in psychology, sociology, anthropology, and social theory, such as the relations between emotion and cognition; social learning and psychodynamics; ideals and material forces; and individual and collective action. His book will appeal to students and scholars in all the social sciences, as well as to any reader concerned with understanding the relation between individuals and the world in which they live.
Posted in Psychology

The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

Author: Drew Westen

Publisher: PublicAffairs

ISBN: 1610396510

Category: Political Science

Page: 496

View: 5849

The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…
Posted in Political Science

Political Campaign Communication

Principles and Practices

Author: Judith S. Trent,Robert V. Friedenberg,Robert E. Denton, Jr.

Publisher: Rowman & Littlefield Publishers

ISBN: 144220673X

Category: Political Science

Page: 464

View: 4893

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Posted in Political Science

Foxes in the Henhouse

How the Republicans Stole the South and the Heartland and What the Democrats Must Do to Run 'em Out

Author: Steve Jarding,Dave "Mudcat" Saunders

Publisher: Simon and Schuster

ISBN: 0743288939

Category: Political Science

Page: 336

View: 7666

Like a newly discovered treasure map offering a path to buried riches, Foxes in the Henhouse is a hard-hitting political blueprint for how the Democrats can win again in the South and rural America. The authors document the Republicans' rise in the South and Midwest, expose the hypocrisy that marked their ascent, and offer a take-no-prisoners plan to kick them out. The authors know of what they speak. "Rural strategists" Steve Jarding and Dave "Mudcat" Saunders are famous for securing Democratic victories in places they shouldn't have -- most notably in Mark Warner's successful run for governor of Virginia, a campaign that wasn't afraid to use bluegrass concerts and NASCAR to get the message out. When George W. Bush swept the South clean in 2004, it was the final insult to Jarding and Saunders, two self-proclaimed "bubbas" on a mission to convince their fellow southerners and rural Americans that the GOP's claim of representing "values," patriotism, the sportsmen, and fiscal conservatism is a disastrous farce. In addition to exposing the lies behind the gradual Republican invasion of the hinterland that began in the 1960s, they offer some surprisingly simple strategies for Democrats to capture each of these issues. Among other things, Jarding and Saunders urge Democrats to • Quit turning their noses up at the culture of rural America and talk to people where they live • Learn how to count when going after votes • Show some passion and retaliate when Republicans assassinate their characters Packed with meticulous and shocking research findings; blunt, laugh-out-loud language; and merciless assaults on George W. Bush, Tom DeLay, Bill O'Reilly, and plenty of other right-wing charlatans, Foxes in the Henhouse is a must-read and will be one of the most talked-about books of the year and for election cycles to come.
Posted in Political Science

The Political Mind

A Cognitive Scientist's Guide to Your Brain and Its Politics

Author: George Lakoff

Publisher: Penguin

ISBN: 1440637830

Category: Psychology

Page: 320

View: 2019

A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically.
Posted in Psychology

Attack the Messenger

How Politicians Turn You Against the Media

Author: Craig Crawford

Publisher: Rowman & Littlefield

ISBN: 9780742538160

Category: Language Arts & Disciplines

Page: 181

View: 3605

Looks at the relationship between politicians and the new media and argues that politicians have turned the American public against the news media.
Posted in Language Arts & Disciplines

Words That Work, Revised, Updated Edition

It's Not What You Say, It's What People Hear

Author: Frank I. Luntz

Publisher: Hyperion

ISBN: 9781401309299

Category: Business & Economics

Page: 368

View: 2229

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Posted in Business & Economics

The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

Author: Drew Westen

Publisher: PublicAffairs

ISBN: 1586484257

Category: Political Science

Page: 457

View: 4679

This groundbreaking investigation by a renowned psychologist and neuroscientist proves it: We vote with our hearts, not our minds
Posted in Political Science

Anger and Racial Politics

The Emotional Foundation of Racial Attitudes in America

Author: Antoine J. Banks

Publisher: Cambridge University Press

ISBN: 1107049830

Category: Political Science

Page: 220

View: 4582

Anger and Racial Politics examines the place of emotion in the scheme of politics and political preferences.
Posted in Political Science

Campaigns on the Cutting Edge, 2nd Edition

Author: Richard J. Semiatin

Publisher: CQ Press

ISBN: 1452202842

Category: Political Science

Page: 252

View: 9117

Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changes—on the presidential, congressional and, gubernatorial levels.
Posted in Political Science

Routledge Handbook of Political Advertising

Author: Christina Holtz-Bacha,Marion R. Just

Publisher: Taylor & Francis

ISBN: 1317439783

Category: Political Science

Page: 418

View: 9027

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Posted in Political Science

Sentimental Citizen

Emotion in Democratic Politics

Author: George E. Marcus

Publisher: Penn State Press

ISBN: 9780271045986

Category: Political Science

Page: N.A

View: 8006

Posted in Political Science

Summary: The Political Brain

Review and Analysis of Drew Westen

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 2511002396

Category: Political Science

Page: 44

View: 9510

The must-read summary of Drew Westen's book: “The Political Brain: The Role of Emotion in deciding the Fate of the Nation”. This complete summary of "The Political Brain" by Drew Westen, a professor of psychology and psychiatry at Emory University, presents his argument that emotion wins over reason during elections, and illustrates how this is the case with a number of campaign ads, debates and candidate profiles that have won voters' hearts in America. Added-value of this summary: • Save time • Understand the role of emotion in making political decisions • Expand your knowledge of politics and psychology To learn more, read "The Political Brain" and discover how emotion affects voters' decisions, and how political parties can make use of this knowledge.
Posted in Political Science

Campaign Craft

The Strategies, Tactics, and Art of Political Campaign Management

Author: Michael John Burton,Daniel M. Shea

Publisher: Praeger Pub Text

ISBN: 9780313383434

Category: Political Science

Page: 250

View: 3627

In 2008, Barack Obama's election team sent perhaps a billion emails to some 13 million addresses; the social networking site Facebook was deployed to get out the vote; and campaign operatives across the political spectrum were trying to figure out how they could "micro-target" persuadable voters in pursuit of victory. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways, becoming more professional and more technologically driven with each election cycle. Updated for the Obama age of political campaigning, Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Fourth Edition remains mandatory reading for anyone interested in the electoral process---campaign professionals; activists at the local, state, and national levels; and scholars of American politics and communication. Campaign Craft, Fourth Edition begins with campaign planning and moves to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from street-level voter contact to emerging trends in political technology. The Fourth Edition provides an in-depth illustration of campaign strategy, including the latest in netroots organizing and Web 2.0 outreach.
Posted in Political Science

When the Tea Party Came to Town

Inside the U.S. House of Representatives' Most Combative, Dysfunctional, and Infuriating Term in Modern History

Author: Robert Draper

Publisher: Simon and Schuster

ISBN: 1451642091

Category: History

Page: 352

View: 5334

Presents an assessment of the House of Representatives elected in 2010, including the influence of eighty-seven freshmen, many of whom had never held public office, and the actions of more senior members from both parties.
Posted in History

Introduction to Political Psychology

3rd Edition

Author: Martha L. Cottam,Elena Mastors,Thomas Preston,Beth Dietz

Publisher: Routledge

ISBN: 1317371658

Category: Political Science

Page: 522

View: 5192

This comprehensive, user-friendly introductory textbook to political psychology explores the psychological origins of political behavior. The authors introduce readers to a broad range of theories, concepts, and case studies of political activity to illustrate that behavior. The book examines many patterns of political behaviors, including leadership, group behavior, voting, media effects, race, ethnicity, nationalism, social movements, terrorism, war, and genocide. It explores some of the most horrific things people do to each other, as well as how to prevent and resolve conflict – and how to recover from it. The book contains numerous features to enhance understanding, including text boxes highlighting current and historical events to help students see the connection between the world around them and the concepts they are learning. Different research methodologies used in the discipline are employed, such as experimentation and content analysis. The third edition of the book has two new chapters, one on the media, and one on social movements. This accessible and engaging introductory textbook is suitable as a primary text on a range of upper-level courses in political psychology, political behavior, and related fields, including policymaking.
Posted in Political Science

A Little History of the Australian Labor Party

Author: Nick Dyrenfurth,Frank Bongiorno

Publisher: UNSW Press

ISBN: 1742232841

Category: History

Page: 217

View: 1951

The Australian Labor Party is one of the oldest labour parties and was the first in the world to form a government. 2011 marks its 120th birthday This short and lively book tells the story of the ALPs numerous successes in winning government at all levels and making policy that has transformed lives.
Posted in History

Political Animals

How Our Stone-Age Brain Gets in the Way of Smart Politics

Author: Rick Shenkman

Publisher: Hachette UK

ISBN: 0465073824

Category: Political Science

Page: 336

View: 9076

Can a football game affect the outcome of an election? What about shark attacks? Or a drought? In a rational world the answer, of course, would be no. But as bestselling historian Rick Shenkman shows in Political Animals, our world is anything but rational. This isn't because we aren't smart. Instead, modern cues are setting off ancient, instinctive responses that worked to keep us safe in the Stone Age but lead us astray today. Pop culture tells us we can trust our instincts. But science is demonstrating that when it comes to politics, our Stone Age brains can malfunction and misfire. Fortunately, we can learn to override our instincts and ensure that they work in our favor. Drawing on science, politics, and history, Shenkman explores the hidden reasons behind our political choices and uncovers the invisible forces that are truly responsible for victory or defeat at the ballot box.
Posted in Political Science