The Filter Bubble

How the New Personalized Web Is Changing What We Read and How We Think

Author: Eli Pariser

Publisher: Penguin

ISBN: 1101515120

Category: Technology & Engineering

Page: 304

View: 6495

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
Posted in Technology & Engineering

The Filter Bubble

What the Internet is Hiding from You

Author: Eli Pariser

Publisher: Penguin UK

ISBN: 0241954525

Category: Computers

Page: 294

View: 3155

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.Welcome to 2011.Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
Posted in Computers

The Filter Bubble

What The Internet Is Hiding From You

Author: Eli Pariser

Publisher: Penguin UK

ISBN: 067092038X

Category: Business & Economics

Page: 294

View: 9389

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can?t have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices. The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives ? and shows what we can do about it.
Posted in Business & Economics

Is the Internet Changing the Way You Think?

The Net's Impact on Our Minds and Future

Author: Mr. John Brockman

Publisher: Harper Collins

ISBN: 9780062078551

Category: Science

Page: 448

View: 8855

How is the internet changing the way you think? That is one of the dominant questions of our time, one which affects almost every aspect of our life and future. And it's exactly what John Brockman, publisher of Edge.org, posed to more than 150 of the world's most influential minds. Brilliant, farsighted, and fascinating, Is the Internet Changing the Way You Think? is an essential guide to the Net-based world.
Posted in Science

Republic.com

Author: Cass R. Sunstein

Publisher: Princeton University Press

ISBN: 9780691095899

Category: Law

Page: 236

View: 2358

See only what you want to see, hear only what you want to hear, read only what you want to read. In cyberspace, we already have the ability to filter out everything but what we wish to see, hear, and read. Tomorrow, our power to filter promises to increase exponentially. With the advent of the Daily Me, you see only the sports highlights that concern your teams, read about only the issues that interest you, encounter in the op-ed pages only the opinions with which you agree. In all of the applause for this remarkable ascendance of personalized information, Cass Sunstein asks the questions, Is it good for democracy? Is it healthy for the republic? What does this mean for freedom of speech? Republic.com exposes the drawbacks of egocentric Internet use, while showing us how to approach the Internet as responsible citizens, not just concerned consumers. Democracy, Sunstein maintains, depends on shared experiences and requires citizens to be exposed to topics and ideas that they would not have chosen in advance. Newspapers and broadcasters helped create a shared culture, but as their role diminishes and the customization of our communications universe increases, society is in danger of fragmenting, shared communities in danger of dissolving. In their place will arise only louder and ever more extreme echoes of our own voices, our own opinions. In evaluating the consequences of new communications technologies for democracy and free speech, Sunstein argues the question is not whether to regulate the Net (it's already regulated), but how; proves that freedom of speech is not an absolute; and underscores the enormous potential of the Internet to promote freedom as well as its potential to promote "cybercascades" of like-minded opinions that foster and enflame hate groups. The book ends by suggesting a range of potential reforms to correct current misconceptions and to improve deliberative democracy and the health of the American republic. Chat with Cass Sunstein in a Message Forum hosted beginning April 1, 2001.
Posted in Law

What Would Google Do?

Reverse-Engineering the Fastest Growing Company in the History of the World

Author: Jeff Jarvis

Publisher: Harper Collins

ISBN: 0061709697

Category: Business & Economics

Page: 288

View: 7354

In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
Posted in Business & Economics

It's Not News, It's Fark

How Mass Media Tries to Pass Off Crap as News

Author: Drew Curtis

Publisher: Penguin

ISBN: 9781592402915

Category: Humor

Page: 278

View: 9461

While comedy shows report funny fake news, Fark.com features funny real news. On slow news days, mainstream media still has to deliver. Fark founder Drew Curtis has noticed several distinct patterns used to turn non-news into the news you see each day. Th
Posted in Humor

Always On

How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In

Author: Brian Chen,X Chen

Publisher: Da Capo Press

ISBN: 0306822105

Category: Technology & Engineering

Page: 256

View: 2705

Even Steve Jobs didn't know what he had on his hands when he announced the original iPhone as a combination of a mere "three revolutionary products"--an iPod, a cell phone, and a keyboard-less handheld computer. Once Apple introduced the App Store and opened it up to outside developers, however, the iPhone became capable of serving a rapidly growing number of functions--now more than 200,000 and counting. But the iPhone has implications far beyond the phone or gadget market. In fact, it's opening the way to what Brian Chen calls the "always-on" future, where we are all constantly connected to a global Internet via flexible, incredibly capable gadgets that allow us to do anything, anytime, from anywhere. This has far-reaching implications--both positive and negative--throughout all areas of our lives, opening the door for incredible personal and societal advances while potentially sacrificing both privacy and creative freedom in the process. Always On is the first book to look at the surprising and expansive significance of Apple's incredibly powerful vertical business model, and the future it portends.
Posted in Technology & Engineering

Born Digital

How Children Grow Up in a Digital Age

Author: John Palfrey,Urs Gasser

Publisher: Basic Books

ISBN: 0465053920

Category: Social Science

Page: 352

View: 1563

Posted in Social Science

The Steve Jobs Way

iLeadership for a New Generation

Author: Jay Elliot,William Simon

Publisher: Vanguard

ISBN: 1593156642

Category: Business & Economics

Page: 256

View: 5105

The former Senior Vice President of Apple Computer and close colleague of Steve Jobs's throughout his tenure, Jay Elliot takes readers on a remarkable tour through Jobs's astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and on to his rebirth at the helm of Apple, his involvement with Pixar, and the development of the iPod, iPhone, iPad, and much more, The Steve Jobs Way presents real-life examples of Jobs's leadership challenges and triumphs, showing readers how to apply these principles to their own lives and careers. Packed with exclusive interviews from key figures in Apple Computer's history, this revealing account provides a rarely seen, intimate glimpse into the Steve Jobs you won't see on stage, thoroughly exploring his management and leadership principles. From product development meetings to design labs, through executive boardroom showdowns to the world outside of Silicon Valley, readers will see the real Steve Jobs, the "Boy Genius" who forever transformed technology and the way we work, play, consume, and communicate--all through the eyes of someone who worked side by side with Jobs. Written in partnership with William L. Simon, coauthor of the bestselling Jobs biography iCon, The Steve Jobs Way is the "how to be like Steve" book that readers have been waiting for.
Posted in Business & Economics

Smarter Than You Think

How Technology Is Changing Our Minds for the Better

Author: Clive Thompson

Publisher: Penguin

ISBN: 1101638710

Category: Technology & Engineering

Page: 352

View: 305

A revelatory and timely look at how technology boosts our cognitive abilities—making us smarter, more productive, and more creative than ever It’s undeniable—technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding “yes.” In Smarter Than You Think, Thompson shows that every technological innovation—from the written word to the printing press to the telegraph—has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But, as in the past, we adapt—learning to use the new and retaining what is good of the old. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future. From the Trade Paperback edition.
Posted in Technology & Engineering

The Anti-Education Era

Creating Smarter Students through Digital Learning

Author: James Paul Gee

Publisher: St. Martin's Press

ISBN: 1137324112

Category: Education

Page: 256

View: 6563

One of the first champions of the positive effects of gaming reveals the dark side of today's digital and social media Today's schools are eager to use the latest technology in the classroom, but rather than improving learning, the new e-media can just as easily narrow students' horizons. Education innovator James Paul Gee first documented the educational benefits of gaming a decade ago in his classic What Video Games Have to Teach Us About Learning and Literacy. Now, with digital and social media at the center of modern life, he issues an important warning that groundbreaking new technologies, far from revolutionizing schooling, can stymie the next generation's ability to resolve deep global challenges. The solution-and perhaps our children's future-lies in what Gee calls synchronized intelligence, a way of organizing people and their digital tools to solve problems, produce knowledge, and allow people to count and contribute. Gee explores important strategies and tools for today's parents, educators, and policy makers, including virtual worlds, artificial tutors, and ways to create collective intelligence where everyday people can solve hard problems. By harnessing the power of human creativity with interactional and technological sophistication we can finally overcome the limitations of today's failing educational system and solve problems in our high-risk global world. The Anti-Education Era is a powerful and important call to reshape digital learning, engage children in a meaningful educational experience, and bridge inequality.
Posted in Education

Echo Chamber

Rush Limbaugh and the Conservative Media Establishment

Author: Kathleen Hall Jamieson,Joseph N. Cappella

Publisher: Oxford University Press

ISBN: 9780199740864

Category: Political Science

Page: 320

View: 9858

Kathleen Hall Jamieson and Joseph Cappella-two of the nation's foremost experts on politics and media-offers a searching analysis of the conservative media establishment, from talk radio to Fox News to the editorial page of The Wall Street Journal. Echo Chamber is the first serious account of how the conservative media arose, what it consists of, and how it operates. Jamieson and Cappella find that Limbaugh, Fox News, and The Wall Street Journal opinion pages create a self-protective enclave for conservatives, shielding them from other information sources and promoting highly negative views toward conservatism's political opponents. A thoughtful and incisive study, Echo Chamber offers the most authoritative and insightful account of this revolutionary phenomenon and its indelible effect on the American political landscape.
Posted in Political Science

How the BJP Wins

Inside IndiaÕs Greatest Election Machine

Author: Prashant Jha

Publisher: Juggernaut Books

ISBN: 9386228459

Category: Elections

Page: 235

View: 1920

What's the secret of Modi's mass appeal? How does the RSS help at election time? Does communal incitement actually win votes? Why did Amit ShahÕs election maths fail him in Bihar? Prashant Jha answers these questions and more, dissecting the BJPÕs election machine with authority and insight
Posted in Elections

The Googlization of Everything

(And Why We Should Worry)

Author: Siva Vaidhyanathan

Publisher: Univ of California Press

ISBN: 0520952456

Category: Social Science

Page: 280

View: 4270

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Posted in Social Science

Personal Learning Networks

Using the Power of Connections to Transform Education

Author: Will Richardson,Rob Mancabelli

Publisher: Solution Tree

ISBN: 9781935543275

Category: Education

Page: 157

View: 709

The Internet now connects us in unprecedented ways. We have access to tools will allow us to build global learning networks where we can pursue our intellectual and creative passions with people around the world. As educators, these networked opportunities present a very big challenge. To prepare students to flourish in this new learning world, schools will need to transform themselves in important ways. Personal Learning Networks: Using the Power of Connections to Transform Education is a road map to follow down the path to that transformation. In order to bring these learning networks into classrooms, teachers must first create learning networks of their own. Authors Will Richardson and Rob Mancabelli describe a bottom-up progression that can fundamentally change the way schools operate: Understanding the power of these networks Becoming a networked individual Implementing a networked classroom Becoming a networked school Using step-by-step advice and real-world stories, this book aims to narrow the technological divide, put educators on the same footing as students, and provide a recipe for incorporating these tools into every classroom.
Posted in Education

Algorithms of Oppression

How Search Engines Reinforce Racism

Author: Safiya Umoja Noble

Publisher: NYU Press

ISBN: 1479837245

Category: Computers

Page: 256

View: 8405

A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for “black girls”—what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance—operating as a source for email, a major vehicle for primary and secondary school learning, and beyond—understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.
Posted in Computers

I Live in the Future & Here's How It Works

Why Your World, Work and Brain Are Being Creatively Disrupted

Author: Nick Bilton

Publisher: Crown Business

ISBN: 0307591123

Category: Business & Economics

Page: 293

View: 9865

A technology guru at the forefront of Internet developments provides a layperson's explanation of how a radically changed media world is influencing human behavior, sharing recommendations for short- and long-term responses.
Posted in Business & Economics

Every Page is Page One

Author: Mark Baker

Publisher: XML Press

ISBN: 1492001929

Category: Computers

Page: 290

View: 5917

The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One. In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.
Posted in Computers

A World-class Education

Learning from International Models of Excellence and Innovation

Author: Vivien Stewart

Publisher: ASCD

ISBN: 1416613749

Category: Education

Page: 191

View: 9498

In the 20th century, the United States was the world leader in education--the first country to achieve universal secondary education and the first to expand higher education beyond the elite class. Now other countries are catching up and leaping ahead--in high school graduation rates, in the quality and equity of their K-12 education systems, and in the proportion of students graduating from college. It is not that American education has gotten worse so much that education in other parts of the world has gotten so much better, so fast. Designed to promote conversation about how to educate students for a rapidly changing and increasingly borderless and innovation-based world, this comprehensive and illuminating book from international education expert Vivien Stewart is not about casting blame; it is about understanding what the best school systems in the world are doing right for the purpose of identifying what U.S. schools--at the national, state, and local level--might do differently and better. Here, you'll consider * How the U.S. education system fares against emerging international standards of excellence. * The policies, practices, and priorities of the world's best-performing systems, along with specific ideas for adapting these approaches for U.S. schools. * The common factors characteristic of high-performing and rapidly improving systems. * New models of 21st century teaching and leadership and ways to modernize curriculum, instruction, and assessment. * How technology and international exchange can help the United States close performance gaps and reach new levels of excellence and equity. Learning goes both ways, Stewart writes. Other countries have learned a great deal from the United States, and now it is time for American educators to open their eyes to other nations' globally-minded and future-focused practices, leverage existing assets, and create a truly world-class education system for this generation of students and generations to come.
Posted in Education