The CRM Handbook

A Business Guide to Customer Relationship Management

Author: Jill Dyché

Publisher: Addison-Wesley Professional

ISBN: 9780201730623

Category: Business & Economics

Page: 307

View: 4986

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Posted in Business & Economics

Handbook of CRM

Author: Adrian Payne

Publisher: Routledge

ISBN: 1136400184

Category: Business & Economics

Page: 464

View: 9424

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Posted in Business & Economics

CRM in Financial Services

A Practical Guide to Making Customer Relationship Management Work

Author: Bryan Foss,Merlin Stone

Publisher: Kogan Page Publishers

ISBN: 9780749436964

Category: Business & Economics

Page: 700

View: 2791

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.
Posted in Business & Economics

The Handbook of Key Customer Relationship Management

The Definitive Guide to Winning, Managing and Developing Key Account Business

Author: Ken Burnett

Publisher: Financial Times Management

ISBN: 9780273650317

Category: Business & Economics

Page: 401

View: 1228

The value of knowledge -- in particular customer relationship knowledge -- is only just being appreciated. The revolution is spearheaded by companies whose worth is measured not by profits but by the extent of their customer databases and their ability to mine that information. Companies will spend more that 5 billion pounds on new CRM applications by 2002. 55% of companies plan to review Sales and Marketing systems within 12 months; 33% will purchase new, 22% will upgrade. But software is only about 25% of the cost. The real cost (and risk) is in implementation, and particularly with your key customers; Ken Burnett's book focuses on getting your KCRM implementation right. Implement your KCRM strategy now."Knowledge, it is said, is power. Through this book Ken Burnett empowers readers to gain an insight into 'know-what' and 'know-how' aspects of customer knowledge management. If your business is on a 'bleeding edge' then this book will transform it into a 'leading edge'."--Sultan Kermally, Author of "When Economics Means Business," and an Associate Lecturer in Knowledge Management, Open University Business School"Throughout the book, the author demonstrates his extensive experience and mastery of this important subject. This book will be invaluable to the practitioner manager as well as students of marketing or business strategy."--Peter Woolliams, Ph.D. Professor of International Business, Anglia Business School"Ken Burnett writes with the easy style and grace of a business man who has been there and done that ... and is gracious enough to let us in on the secret."--Ron Springer, Vice-President Sales (Americas), Arca Xytec Systems Inc.
Posted in Business & Economics

Ultimate Small Business Marketing Guide

1500 Great Marketing Tricks That Will Drive Your Business Through the Roof

Author: James Stephenson

Publisher: Entrepreneur Press

ISBN: 1613080433

Category: Business & Economics

Page: 564

View: 5695

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Posted in Business & Economics

XML, Web Services, and the Data Revolution

Author: Frank P. Coyle

Publisher: Addison-Wesley Professional

ISBN: 9780201776416

Category: Computers

Page: 356

View: 3203

This invaluable guide places XML in context, discussing why it is so significant, and how it affects the business and computing worlds, most recently with the emergence of Web services. It also explores the full ranges of XML related technologies.
Posted in Computers

Digitales Marketing für Dummies

Author: Ryan Deiss,Russ Henneberry

Publisher: John Wiley & Sons

ISBN: 3527812466

Category: Business & Economics

Page: 360

View: 4562

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.
Posted in Business & Economics

Customer Data Integration

Reaching a Single Version of the Truth

Author: Jill Dyché,Evan Levy

Publisher: John Wiley & Sons

ISBN: 1118046471

Category: Business & Economics

Page: 320

View: 8316

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
Posted in Business & Economics


Author: N.A

Publisher: N.A


Category: Executives

Page: N.A

View: 537

A resource for information executives, the online version of CIO offers executive programs, research centers, general discussion forums, online information technology links, and reports on information technology issues.
Posted in Executives

Marketing für Dummies

Author: Alexander Hiam

Publisher: John Wiley & Sons

ISBN: 3527642900

Category: Business & Economics

Page: 380

View: 1025

Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.
Posted in Business & Economics

Consumer Behavior

Author: Roger D. Blackwell,Paul W. Miniard,James F. Engel

Publisher: South-Western Pub


Category: Business & Economics

Page: 774

View: 3857

(from Prev. Ed.) This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Posted in Business & Economics


A Business Guide to Web Property, Privacy, and Patents

Author: Bill Zoellick

Publisher: Addison-Wesley Professional


Category: Business & Economics

Page: 307

View: 6803

"Exceedingly well analyzed and thoughtfully presented. Bill Zoellick has skillfully set out the leading e-Business issues and pulls no punches in challenging the conventional wisdom underlying current law and policy. A great jumping off point for understanding--or changing--today's crucial business trends." --Sara Greenberg, e-Business Attorney at Testa, Hurwitz & Thibeault, LLP "The author has fully and admirably accomplished the stated purpose of examining the disruption and instability that the Web has introduced into the world of intellectual property." --Dan Carroll, Chairman, The Carroll Group "In this well-written, engaging book, Zoellick examines the technical, business, and political angles of complex issues facing the Web today. The issues raised in CyberRegs are ones that every organization doing business on the Web will face. Zoellick offers business managers fresh insight into coping with these challenges and makes a cogent argument for participating in the political debate over how we will regulate the Net economy." --Mark Walter, Senior Editor, The Seybold Report "The book cuts a clear, original, and insightful path through a set of timely controversial legal and business issues. It helps business people build successful strategies for today's Internet business climate, and provides useful and practical perspective for all citizens concerned about the future direction of Internet policy." --Adina Levin, Senior Director, Corporate Strategy, Vignette Corporation "Zoellick gets it. The author realizes that business is built on knowledge and trust, and he doesn't pander to his audience in getting that point across. This book will give nontechies background, and then some, to address emerging technology issues in business." --Sol Bermann, J.D. Legal Project Manager Technology Policy Ohio Supercomputer Center "Mr. Zoellick pulls from his own experience to provide an interesting look at some of the most important issues confronting business in the future--the nature of the digital economy and the forces that will shape its future growth and development. This is a debate that every business in America needs to join." --Jon Garon, Professor of Law, Franklin Pierce Law School "The book is the best one-volume survey for a generalist about the changing law of the Internet circa 2001." --Paul M. Schwartz, Professor of Law, Brooklyn Law School "This is an excellent book.... I've not seen any books on intellectual property that come at the topics the same way." --Capers Jones III, Chief Scientist Emeritus of Artemis Management Systems and Software Productivity Research "Bill has provided a masterful overview of a complex area of the law, explained the legal precedents that have shaped part of patent and copyright law over the past years, and has wrapped it all in the thoughtful backdrop of the immature and rapidly changing e-business landscape." --Randolph Kahn, ESQ Government regulation and new legislation, coupled with technology, have the potential to dramatically change the nature of the World Wide Web. This thought-provoking book explains what effects regulation may have on business managers, their organizations, and the Web as we know it. CyberRegsbrings you up to speed on current developments in patent, copyright, digital signature, and privacy policies. Taking an even-handed approach to the debate between greater and lesser control of the Internet, this book provides fascinating background on recent Web legislation. It discusses in depth the many complex policy issues now being hotly debated, and speculates on possible future legal outcomes. 0201722305B09102001
Posted in Business & Economics

Bibliographic Index

Author: N.A

Publisher: N.A


Category: Bibliographical literature

Page: 26

View: 6626

Posted in Bibliographical literature

Handbook on Business to Business Marketing

Author: Gary L. Lilien,Rajdeep Grewal

Publisher: Edward Elgar Publishing

ISBN: 1781002444

Category: Business & Economics

Page: 800

View: 667

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological issues central to business-to-business markets. Published in conjunction with Penn StateÕs Institute for the Study of Business Markets, this extensive volume will expand research and teaching in business-to-business marketing in academia and will improve the practice of business-to-business marketing for firms in the industry. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a complete overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Posted in Business & Economics

Application Service Providers (ASPs)

A Manager's Guide

Author: John Michael Harney

Publisher: Pearson Education

ISBN: 9780201726596

Category: Business & Economics

Page: 309

View: 3905

When it comes to ASPs, IT professionals are struggling with a myriad of issues. This text aims to put ASPs into a business perspective, allowing the reader to make a more informed decision on selecting the ASP route for their organization.
Posted in Business & Economics

Six Sigma+Lean Toolset

Mindset zur erfolgreichen Umsetzung von Verbesserungsprojekten

Author: Renata Meran,Alexander John,Christian Staudter,Olin Roenpage

Publisher: Springer-Verlag

ISBN: 3662446146

Category: Business & Economics

Page: 400

View: 6592

Das Six Sigma +Lean Toolset ist eine umfassende Sammlung aller für die Verbesserung von Prozessen notwendigen Werkzeuge, die für die Projekt- bzw. Workshoparbeit benötigt werden. Alle Werkzeuge sind in einer klaren und übersichtlichen Struktur abgebildet und durch Beispiele und Anwendungstipps ergänzt. Die Chronologie entspricht dem Vorgehen eines Verbesserungsprojekts mit den Schritten D(efine), M(easure), A(nalyze), I(mprove) und C(ontrol). In der vorliegenden 5., korrigierten Auflage wird der eingeschlagene Weg des Paradigmenwechsels vom Toolset zum Mindset konsequent weitergegangen. Kennzeichen dieses Mindsets sind die phasenbezogenen Leitfragen, die das Erkennen, Bewerten, Verstehen und Lösen von Problemen in den Mittelpunkt des Handelns stellen.
Posted in Business & Economics

Metadata Solutions

Using Metamodels, Repositories, XML, and Enterprise Portals to Generate Information on Demand

Author: Adrienne Tannenbaum

Publisher: Addison-Wesley Professional

ISBN: 9780201719765

Category: Computers

Page: 490

View: 4689

Introduces concepts for organizing data within a company to make it more accessible and meaningful. The author explains where databases went wrong in the 1990s, describes metadata-based technologies and standards, and illustrates the various implementation options by depicting five distinct metadata solutions for the same problem.
Posted in Computers

Exporting automotive components

an answer book for small and medium-sized enterprises

Author: International Trade Centre UNCTAD/WTO.

Publisher: International Trade Centre UNCTAD/WTO


Category: Business & Economics

Page: 259

View: 1999

This guidebook, aimed at small and medium sized enterprises (SMEs), covers various aspects of exporting in the automotive components sector, including drawing up a business strategy, information sources on industry trends, buyers and suppliers, ISO quality standards, trade channels, managing client requirements, costing and pricing, market research, customs and import duties, e-commerce, online procurement, packaging and labelling, WTO related issues, SMEs and intellectual property matters.
Posted in Business & Economics