Sport, Culture and Advertising

Identities, Commodities and the Politics of Representation

Author: Steven J. Jackson,David L. Andrews

Publisher: Routledge

ISBN: 113429879X

Category: Sports & Recreation

Page: 288

View: 8453

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
Posted in Sports & Recreation

Culture, Politics and Sport

Blowing the Whistle, Revisited

Author: Garry Whannel

Publisher: Routledge

ISBN: 1134115601

Category: Social Science

Page: 288

View: 1995

'Whannel is a foundational figure in the study of sports and the media. ...For 20 years his writing has set a high standard ...and it remains an inspiration to many' - Toby Miller, Professor of Cultural Studies, New York University, USA Garry Whannel’s text Blowing the Whistle: The Politics of Sport broke new ground when it was first published in 1983. Its polemical discussion brought sports as cultural politics into the academic arena and set the agenda for a new wave of researchers. Since the 1980s sport studies has matured both as an academic discipline and as a focus for mainstream political and public policy debate. In Culture, Politics and Sport: Blowing the Whistle, Revisited, Garry Whannel revisits the themes that led his first edition, assessing their 1980s context from our new millennium perspective, and exploring their continued relevance for contemporary sports academics. This revisited volume will appeal to undergraduate students and researchers in sports and cultural studies. Garry Whannel is Professor of Media Cultures and Director of the Centre for International Media Analysis at the University of Bedfordshire. His previous books include Media Sports Stars: Masculinities and Moralities, Fields in Vision: Television Sport and Cultural Transformation, Understanding Sport (co-authored with John Horne and Alan Tomlinson) and Understanding Television (co-edited with Andrew Goodwin), all published by Routledge.
Posted in Social Science

Marken im Szenesport

Die Rolle und Strategien kommerzieller Akteure

Author: Cyrill Spale

Publisher: Springer-Verlag

ISBN: 3658084502

Category: Social Science

Page: 242

View: 1751

Cyrill Spale untersucht die Bedeutung von Marken im Szenesport für das Funktionieren der Sportarten und zeigt, dass sie Netzwerke mit glaubwürdigen Akteuren bilden, um sich innerhalb der Gemeinschaft erfolgreich positionieren zu können. Sie formieren eine Organisationselite, wobei neben ökonomischen Interessen szenegerechte Motive die Inklusion bestimmen. Damit erhalten die Marketingstrategien kommerzieller Akteure direkten Einfluss auf die Genese der Szenesportarten. Der Autor zeigt, dass kommerzielle Akteure Subgruppen mit ausgewählten Akteuren innerhalb des Szenekerns bilden. Zusammen inszenieren sie Werte und Normen der Szenesportkultur und übermitteln diese mit szeneaffinen Medien. Ein komparativer Vergleich der Snowboardszenen der Schweiz und Neuseelands dient der Verbreiterung der Befundlage und stellt die Abhängigkeiten der Szeneentwicklungen von sozio-kulturellen, ökonomischen und topographischen Merkmalen dar.
Posted in Social Science

Myths and Milestones in the History of Sport

Author: S. Wagg

Publisher: Springer

ISBN: 0230320813

Category: History

Page: 315

View: 395

The conventional history of sport, as conveyed by television and the sports press, has thrown up a great many apparent turning points, but knowledge of these apparently defining moments is often slight. This book offers readable, in-depth studies of a series of these watersheds in sport history and of the circumstances in which they came about.
Posted in History

A Companion to Sport

Author: David L. Andrews,Ben Carrington

Publisher: John Wiley & Sons

ISBN: 1118325281

Category: Social Science

Page: 632

View: 3330

A Companion to Sport brings together writing by leadingsports theorists and social and cultural thinkers, to explore sportas a central element of contemporary culture. Positions sport as a crucial subject for critical analysis, asone of the most significant forms of popular culture Includes both well-known social and cultural theorists whosework lends itself to an interrogation of sport, and leadingtheorists of sport itself Offers a comprehensive examination of sport as a social andcultural practice and institution Explores sport in relation to modernity, postcolonial theory,gender, violence, race, disability and politics
Posted in Social Science

Flow TV

Television in the Age of Media Convergence

Author: Michael Kackman,Marnie Binfield,Matthew Thomas Payne,Allison Perlman,Bryan Sebok

Publisher: Routledge

ISBN: 1135850933

Category: Art

Page: 304

View: 1577

From viral videos on YouTube to mobile television on smartphones and beyond, TV has overflowed its boundaries. If Raymond Williams' concept of flow challenges the idea of a discrete television text, then convergence destabilizes the notion of television as a discrete object. Flow TV examines television in an age of technological, economic, and cultural convergence. Seeking to frame a new set of concerns for television studies in the 21st century, this collection of all new essays establishes television’s continued importance in a shifting media culture. Considering television and new media not as solely technical devices, but also as social technologies, the essays in this anthology insist that we turn our attention to the social, political, and cultural practices that surround and inform those devices' use. The contributors examine television through a range of critical approaches from formal and industrial analysis to critical technology studies, reception studies, political economy, and critiques of television's transnational flows. This volume grows out of the critical community formed around the popular online journal Flow: A Critical Form on Television and Media Culture ( It is ideal for courses in television studies or media convergence.
Posted in Art

Sport and corporate nationalisms

Author: Michael L. Silk,David L. Andrews,Cheryl L. Cole

Publisher: Berg Publishers

ISBN: 9781859737941

Category: Business & Economics

Page: 292

View: 6903

The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the evolution of marketing strategies in the world of sport.
Posted in Business & Economics

Berkshire Encyclopedia of World Sport

Author: David Levinson,Karen Christensen

Publisher: Berkshire Publishing Group LLC

ISBN: 9780974309118

Category: Sports & Recreation

Page: 1816

View: 4456

"Covers the whole world of sport, from major professional sports and sporting events to community and youth sport, as well as the business of sports and key social issues"--Provided by publisher.
Posted in Sports & Recreation

African Americans and Popular Culture

Author: Todd Boyd

Publisher: Praeger Pub Text

ISBN: 9780275989224

Category: Social Science

Page: N.A

View: 2849

The African American influence on popular culture is among the most sweeping and lasting this country has seen. Even amid a history of institutionalized racism, black artists, entertainers, and entrepreneurs forged deep relationships within American popular culture. Pioneers such as Oscar Michaeux, Paul Robeson, Satchel Paige, Josh Gibson, Langston Hughes, Bill "Bojangles" Robinson, and Ella Fitzgerald paved the way for Jackie Robinson, Louis Armstrong, James Baldwin, Bill Russell, Muhammad Ali, Sidney Poitier, and Bill Cosby, who in turn opened the door for Spike Lee, Dave Chappelle, Dr. Dre, Jay-Z, Tiger Woods, and Michael Jordan. Today, hip-hop is the most powerful element of youth culture; white teenagers outnumber blacks as purchasers of rap music; black-themed movies are regularly successful at the box office, and black writers have been anthologized and canonized right alongside white ones. Though there are still many more miles to travel and much to overcome, this three-volume set considers the multifaceted influence of African Americans on popular culture, and sheds new light on the ways in which African American culture has come to be a fundamental and lasting part of America itself.
Posted in Social Science

Be everyone, do everything

Author: Seth Augustine

Publisher: N.A


Category: Art

Page: N.A

View: 1306

Posted in Art

Sport Versus Art

A South African Contest

Author: Chris Thurman

Publisher: Witwatersrand University Press


Category: Art

Page: 231

View: 8317

"Sport versus Art is a collection of essays, commentaries, personal memoirs and humorous pieces attempting to answer questions about a fraught relationship at the heart of South Africa's public life. The book brings together a range of contributions fromsport and arts journalists, arts practitioners, academics and other writers. The links between sport, the arts and public life in South Africa will continue to be a significant part of national discussions and debates at every level, from the shebeen andthe braai all the way to parliament"--BOOK Southern Africa website.
Posted in Art


Author: North American Society for Sport History

Publisher: N.A


Category: Physical education and training

Page: N.A

View: 631

Posted in Physical education and training

The British National Bibliography

Author: Arthur James Wells

Publisher: N.A


Category: English literature

Page: N.A

View: 7370

Posted in English literature

Sport and Postmodern Times

Author: Geneviève Rail

Publisher: SUNY Press

ISBN: 9780791439258

Category: Social Science

Page: 399

View: 2711

Using postmodern social theory, this book expands our understanding of sport, the body, and the broader physical culture.
Posted in Social Science

Le genre du sport

Author: Michelle Zancarini-Fournel

Publisher: N.A

ISBN: 9782858168422

Category: Sports & Recreation

Page: 379

View: 9346

Posted in Sports & Recreation

Making Italian America

Consumer Culture and the Production of Ethnic Identities

Author: Simone Cinotto

Publisher: N.A

ISBN: 0823256235

Category: Social Science

Page: 352

View: 2773

A fascinating exploration of consumer culture in Italian American history and life, the role of consumption in the production of ethnic identities, and the commodification of cultural difference How do immigrants and their children forge their identities in a new land--how does the ethnic culture they create thrive in the larger society? Making Italian America brings together new scholarship on the cultural history of consumption, immigration, and ethnic marketing to explore these questions by focusing on the case of an ethnic group whose material culture and lifestyles have been central to American life: Italian Americans. As embodied in fashion, film, food, popular music, sports, and many other representations and commodities, Italian American identities have profoundly fascinated, disturbed, and influenced American and global culture. Discussing in fresh ways topics as diverse as immigrant women's fashion, critiques of consumerism in Italian immigrant radicalism, the Italian American influence in early rock 'n' roll, ethnic tourism in Little Italy, and Guido subculture, Making Italian America recasts Italian immigrants and their children as active consumers who, since the turn of the twentieth century, have creatively managed to articulate relations of race, gender, and class and create distinctive lifestyles out of materials the marketplace offered to them. The success of these mostly working-class people in making their everyday culture meaningful to them as well as in shaping an ethnic identity that appealed to a wider public of shoppers and spectators looms large in the political history of consumption. Making Italian America appraises how immigrants and their children redesigned the market to suit their tastes and in the process made Italian American identities a lure for millions of consumers. Fourteen essays explore Italian American history in the light of consumer culture, across more than a century-long intense movement of people, goods, money, ideas, and images between Italy and the United States--a diasporic exchange that has transformed both nations.
Posted in Social Science

Michael Jordan, Inc.

Corporate Sport, Media Culture, and Late Modern America

Author: David L. Andrews

Publisher: SUNY Press

ISBN: 9780791450253

Category: Social Science

Page: 301

View: 2541

Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.
Posted in Social Science

African American communication & identities

essential readings

Author: Ronald L. Jackson

Publisher: Sage Publications, Inc

ISBN: 9780761928454

Category: Language Arts & Disciplines

Page: 351

View: 6069

Boldly contending that culture can and should be a central organizing principle in studies pertaining to human interaction, African American Communication and Identities: Essential Readings is the first anthology to examine a wide range of communication studies specific to African American communicative experiences, including linguistic, rhetorical, and relational styles. In this compelling anthology, editor Ronald L. Jackson II explores constitutive aspects of African American communication behaviors as they relate to how African Americans define themselves culturally. Readers benefit from a plethora of research on African Americans related to almost every area of communication inquiry, including theory and identity; language, performance, and rhetoric; interpersonal relationships; gendered contexts; organizational and instructional contexts; and mass mediated contexts. Creating a space for African American-centered research and broadening the scope of the Communication discipline, this volume includes "Must-read" classic and contemporary studies of African American communication, illuminating the history and development of research and writing in this often overlooked area; Explorations of several conceptual innovations that add to the body of communication literature, such as Afrocentricity, Complicity Theory, Cultural Contracts Theory, and Black Masculine Identity Theory; Section-opening introductions situate readings for students and end-of-chapter discussion questions provoke discussion and critical thought; Insightful analyses of the relational dimensions of African Americans and provocative conceptions of African American gendered identities. Endowing the field with an intellectual legacy of issues, challenges, needs, and paradigms , African American Communication and Identities is ideal for undergraduate and graduate students in Communication Studies and African American Studies courses. This volume is also an excellent reader for advanced courses in intercultural communication, cross-cultural communication, race relations, and interethnic communication.
Posted in Language Arts & Disciplines

Sporting Dystopias

The Making and Meanings of Urban Sport Cultures

Author: Ralph C. Wilcox

Publisher: SUNY Press


Category: Social Science

Page: 292

View: 6821

Challenges the unexamined belief that sports stadiums, events, and teams in cities are always beneficial to the comunities.
Posted in Social Science