Social Media Recruitment

How to Successfully Integrate Social Media into Recruitment Strategy

Author: Andy Headworth

Publisher: Kogan Page Publishers

ISBN: 0749473711

Category: Business & Economics

Page: 224

View: 9068

In order to attract the right people into your organization despite a global shortfall of talented candidates, new methods are now needed to reach future talent. Social media needs to become a vital part of any recruitment strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. It covers the essentials from the beginning to the end of the process, including employer branding, interviewing and onboarding, and how to assess the ROI of the social media recruitment strategy. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, this practical guide focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.
Posted in Business & Economics

Social Media Recruitment

How to Successfully Integrate Social Media Into Recruitment Strategy

Author: Andy Headworth

Publisher: Kogan Page

ISBN: 9780749479213

Category: Business & Economics

Page: 220

View: 4554

As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy. In a series of easy to follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future.
Posted in Business & Economics

Recruiting on the Web

Smart Strategies for Finding the Perfect Candidate

Author: Michael Foster

Publisher: McGraw Hill Professional

ISBN: 9780071428958

Category: Business & Economics

Page: 304

View: 5121

Recruiting on the Web is the most comprehensive and advanced guide to Internet recruiting available anywhere. It explains the best practices, creative ideas and recruiting tools used by the most forward-looking companies and professional recruiters to lower their recruiting costs, slash cycle time, and hire the very best candidates via the Web. Recruiting on the Web will help recruiters and Human Resources professionals plan a Web-based recruiting campaign to quickly fill a position with the right candidate. It will also help managers, executives, and small-business owners save thousands of dollars in advertising costs by taking charge of their own hiring process, using the power of the Web. Readers will learn to: Organize inexpensive but highly effective job posting campaigns Select, evaluate and post to the best niche job boards Work more successfully with Monster.com, HotJobs, CareerBuilder Find candidates hidden in companies, universities, and organizations Build a recruiting Web site Find great diversity candidates using the Web Build a Web-based employee referral system Build a Web-based college recruiting plan And much more
Posted in Business & Economics

People as Merchandise

Crack the Code to Linkedin Recruitment

Author: Josef Kadlec

Publisher: Jobs Consulting, S.R.O.

ISBN: 9788026041740

Category: Business enterprises

Page: 342

View: 6857

DO NOT READ THIS BOOK UNLESS YOU WANT TO BECOME A WORLD-CLASS HEADHUNTER If you want to make significant improvements in your recruitment results and become a member of the top, world headhunters, follow this unorthodox LinkedIn recruitment guide. So-called 'social recruitment' is an inevitable trend in today's recruitment business, and LinkedIn is simply the main part of it. This book reveals many shortcuts and tricks everybody was afraid to unleash, including: How to uncover any full LinkedIn profile view without upgrading to premium How to override the limit of LinkedIn invitations How to search through LinkedIn groups you cannot join How to use search engines to scan LinkedIn for candidates How to automate candidate sourcing How to track the steps of your competition on LinkedIn No matter if you are a recruiter, headhunter, HR personnel, entrepreneur or startupreneur, this book will help you to: Dramatically increase the efficiency of your recruitment activities Skyrocket the volume of reachable candidates Significantly cut costs of hiring new employees ""People as Merchandise, with its no-nonsense pragmatic approach, is an indispensable tool for today's recruitment professionals and entrepreneurs."" -- Barbara Corcoran, founder of The Corcoran Group, author, and investor on ABC's "Shark Tank" ""Josef's book excels where others fail. I highly recommend it to any HR and staffing professional."" -- Horst Gallo, Director HR at IBM ""People as Merchadise is not another vague guide, rather a piece of art among recruitment manuals. Definitely a no-brainer for all recruiters."" -- Jeanne E. Branthover, Managing Director at Boyden and the World's Most Influential Headhunter by BusinessWeek Learn more at: www.PeopleAsMerchandise.com
Posted in Business enterprises

Employer Branding For Dummies

Author: Richard Mosley,Lars Schmidt

Publisher: John Wiley & Sons

ISBN: 111907178X

Category: Business & Economics

Page: 360

View: 6916

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
Posted in Business & Economics

Successful Interviewing and Recruitment

Author: Rob Yeung

Publisher: Kogan Page Publishers

ISBN: 074946223X

Category: Business & Economics

Page: 200

View: 9065

Plenty of managers know how to interview but few can interview well. Successful Interviewing and Recruitment teaches you how to structure the interview, spot exceptional candidates and hire only the best who will add value to your business. Guiding you towards questions to ask as well as questions not to ask, you will learn how to challenge candidates while treating them fairly, so that the best candidates will want to work for you. Based on proven techniques, this book tells you how to put a candidate at ease, helps you to construct competency-based questions, shows you how to identify liars and helps you to design practical tests to measure candidates abilities. Packed with practical information for anyone from the owner of a small company to managing director of an international business, it is an indispensible guide that will help you to choose the right person for the job.
Posted in Business & Economics

The Professional Recruiter's Handbook

Delivering Excellence in Recruitment Practice

Author: Jane Newell Brown,Ann Swain

Publisher: Kogan Page Publishers

ISBN: 0749465425

Category: Business & Economics

Page: 272

View: 7102

As recruitment becomes ever more important to a business achieving its corporate objectives, recruiters must raise their game, delivering new and innovative solutions while also doing their job well and achieving the results needed for their clients and candidates. The Professional Recruiter's Handbook, second edition, is a complete guide to achieving success in recruitment. The authors explore the techniques used by the most successful recruiters, both agency and client-side, to understand what creates excellence in recruitment. Containing up-to-date practical advice on attracting the right candidates and finding and retaining new clients, it explains how to develop a recruitment strategy to ensure the recruitment professional can successfully fulfil the roles taken on. The book is supported by numerous case studies and interviews with recruitment professionals.
Posted in Business & Economics

The Employer Brand

Bringing the Best of Brand Management to People at Work

Author: Simon Barrow,Richard Mosley

Publisher: John Wiley & Sons

ISBN: 9781119995548

Category: Business & Economics

Page: 232

View: 4785

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Posted in Business & Economics

The Talent Magnet

Employer Branding and Recruitment Marketing Strategies to Attract Millennial Talent

Author: Richard Evans

Publisher: Createspace Independent Publishing Platform

ISBN: 9781535120593

Category:

Page: 172

View: 1345

Employer Branding & Recruitment Marketing Strategies to Attract Millennial Talent. It's predicted that, by the year 2025, more than 75% of the global workforce will be made up of Millennial talent. Some call them Gen Y; others label them Millennials. Whatever you wish to call this generation, it's true to say that those born between the early 1980s and the late 1990s think differently, act differently, and ultimately react differently to any other age group. They have different ambitions and views on work to those that came before them. The consumer's buying dynamic has changed: often a customer interested in buying a product has done 60-70% of their research before a salesperson gets involved. This is exactly what is happening in the job market with candidates and employers - so when it comes to recruiting the best talent, you need to get this right. Employer branding and intelligent recruitment marketing is vital to attract and engage the Millennial generation of talent. This book will help you become a winning employer of choice. Be remarkable. Become a "Talent Magnet."
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Employer Brand Management

Practical Lessons from the World's Leading Employers

Author: Richard Mosley

Publisher: John Wiley & Sons

ISBN: 1118898516

Category: Business & Economics

Page: 320

View: 5684

Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience
Posted in Business & Economics

Corporate Brand Personality

Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity

Author: Lesley Everett

Publisher: Kogan Page Publishers

ISBN: 0749471387

Category: Business & Economics

Page: 208

View: 2024

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
Posted in Business & Economics

A Strategic Approach to Talent Acquisition

Author: Pradeep Sahay

Publisher: CreateSpace

ISBN: 9781507529256

Category:

Page: 272

View: 5546

While 'Strategy' is a word that is usually associated with the future, its link to the past is no less central. Noted Danish philosopher Kierkegaard once observed, " life is lived forward but understood backward." His wisdom finds an echo in Henry Mintzberg' seminal piece on "Crafting Strategy', where he writes that " Like potters at the wheel, organizations must make sense of the past if they hope to manage the future. Only by coming to recognize the patterns that form in their own behavior do they get to know their capabilities and their potential. Thus crafting strategy, like managing a craft, requires a natural synthesis of the future, present, and the past." What, then, does it mean to craft 'strategy' nigh a ' game -changing strategy' ? This eBook titled "A Strategic Approach to Talent Acquisition," chronicles the interesting journey of an Organization aka ABC group, as it goes about crafting a 'Game - Changing Talent Acquisition Strategy', re-orienting its focus from a tactical, reactive process to a strategic program capable of consistently sourcing, recruiting and on-boarding the best talent. ABC' success of its TA optimization effort, in large measure, hinged around its ability to synthesize, identify, and leverage dispersed capabilities within the organization. This path to a truly game-changing TA strategy was rife with complexity and ambiguity. How can both strategy and execution be consistently superior? How can they support a culture of "one" yet enable high potentials to thrive as individuals? How can the strategy be global and local at the same time? And how can its processes endure yet be agile and constantly open to revitalization? Too many organizations end up making zero-sum decisions when faced with such challenges. ABC group didn't look at these issues as trade-offs. Rather, they saw them as inherent tensions that had to be carefully managed and reconciled: A strategic orientation to be balanced by operational excellence; a sense of collective passion and purpose to be balanced by the need of individuals to build their careers; a global perspective to be balanced by local relevance; enduring commitments to leave room for renewal and regeneration. Skillfully managing all four of these tensions together helped them navigate the shift to a high - impact talent acquisition function. Recruitment has not changed in terms of a process - a vacancy needs a suitable hire. However, the landscape, tools, technology, behaviors, expectations and generations are changing all around us and continue to accelerate how organizations approach their ability to source and acquire talent. Forward looking companies such as ABC have been seizing this opportunity to move their capabilities forward and creating true competitive advantage in talent sourcing and acquisition. They are focusing on fine-tuning the fundamentals, while devoting increased time and planning to the more strategic areas of talent acquisition, including workforce planning and strategic sourcing. Their standout recruiting results comes from Blue Ocean Recruiting - game-changing strategies that elevate recruitment from a transactional, short-term focused activity to a strategic, integrated, long-term approach that optimizes their investments in people in a way that makes the competition irrelevant.
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The Rich Recruiter

Author: Andrew Leong

Publisher: Createspace Independent Publishing Platform

ISBN: 9781519364470

Category:

Page: 306

View: 5660

Whether you're new to recruitment, an experienced recruiter or a struggling recruiter, The Rich Recruiter is a step by step guide on how rich recruitment consultants achieve their success. The Rich Recruiter has been written specifically for recruitment consultants working for recruitment agencies. Therefore, it has remained completely true to the industry. You'll learn: 1. How to win new clients, even in a competitive market 2. How to handle objections and bypass preferred supplier lists (PSL) 3. How to get past difficult gatekeepers 4. How to acquire the direct numbers and email addresses of those hard to reach clients 5. How to write, structure and target winning e-shots that pull in jobs 6. Where to find and how to approach the best candidates that'll beat your competitors 7. How to significantly reduce candidate dropouts during the recruitment process 8. How increase your candidate's interview skills so they get the job 9. How to get meetings and how to conduct meetings with clients that'll win their business 10. How to successfully negotiate and close deals that'll maximise your fee rate while creating a win-win situation 11. How to cold call and do spec calls that'll put you head and shoulders above your competitors 12. How to create and maximise your recruitment luck
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Exceptional Talent

How to Attract, Acquire and Retain the Very Best Employees

Author: Mervyn Dinnen,Matt Alder

Publisher: Kogan Page Publishers

ISBN: 0749479744

Category: Business & Economics

Page: 192

View: 5946

Attracting, hiring, developing and retaining the right people is crucial to an organization's success. The stakes have never been higher: a 2015 study by CAP suggests that the average cost of employee attrition is 20% of a mid-level employee's annual salary and up to 213% of a high-level executive's salary. In a business environment changing so rapidly that jobs which will be essential in 2020 don't even exist yet, Exceptional Talent examines how changes in technology, communication, and employee preferences are impacting the talent journey. It gives practical advice for how to build an effective recruitment and talent management strategy to meet the needs of the business today and prepare for the challenges of the future. Exceptional Talent covers how to build an authentic employer brand, explores new ways of sourcing candidates and explains how to use print, digital, social and mobile platforms to target the right people in the right way. Highlighting the impact of networks, relationships and referrals on talent acquisition, it also provides tools and techniques to create an efficient recruitment process, strategies for effective onboarding of new employees as well as practical advice and best practice case studies for retaining and engaging employees.
Posted in Business & Economics

The Complete Guide to Recruitment

A Step-by-step Approach to Selecting, Assessing and Hiring the Right People

Author: Jane Newell Brown

Publisher: Kogan Page Publishers

ISBN: 0749459751

Category: Business & Economics

Page: 256

View: 6992

Recruiting the right people is one of the most important activities organisations can undertake. Getting it right can mean fast, healthy growth and the fulfilment of business goals; getting it wrong can mean heavy costs, sinking morale and stunted growth. The Complete Guide to Recruitment is a practical self-help guide to best practice in recruitment. With international case studies demonstrating how recruitment contributes to business success, it covers every aspect of the recruitment process including: developing an effective recruitment strategy; relationship building for long-term hiring; assessing and selecting candidates; designing the contract of employment; and creating a great place to work. Also incorporating a broad range of sample adverts, contracts and assessment tests which are available to download and edit, The Complete Guide to Recruitment is ideal for companies of all types and sizes who want to attract and retain top talent.
Posted in Business & Economics

Social Media in Human Resources Management

Author: Miguel R. Olivas-Lujan,Tanya Bondarouk

Publisher: Emerald Group Publishing

ISBN: 1781909016

Category: Business & Economics

Page: 299

View: 6984

This volume utilizes empirical and theoretical approaches to shed light on an exciting set of emerging, stimulating new uses of technology that stretch creativity beyond conventional limits.Understand how the social media revolution is pushing boundaries and challenging anyone involved in the management of people.
Posted in Business & Economics

96 Great Interview Questions to Ask Before You Hire

Author: Paul Falcone

Publisher: AMACOM

ISBN: 0814439160

Category: Business & Economics

Page: 368

View: 6958

With more than 120,000 copies sold, this hiring classic gets results. Why do so many promising job candidates turn out to be disappointing employees? How can you consistently hire the right people at the right time for the right roles? Employment expert Paul Falcone supplies the tools you need to land top talent. The third edition of his practical and popular book is packed with interview questions, each designed to reveal the real person sitting across the table. What is the applicant’s motivation for changing jobs? How well does he handle stress? Does she consistently show initiative? Managers learn to define the key criteria they seek in their next hire and pose strategic questions to uncover these qualities, including: Achievement-anchored questions Questions that gauge likeability and fit Pressure-cooker questions Holistic questions that invite self-assessment Questions tailored to sales, mid-level, or senior management positions And more Complete with guidelines for analyzing answers, asking follow-up questions, checking references, and making winning offers — as well as new chapters on evaluating freelancers and onboarding successfully — the book simplifies the hiring process and puts people in place who can get the job done.
Posted in Business & Economics

Participation Marketing

Unleashing Employees to Participate and Become Brand Storytellers

Author: Michael Brito

Publisher: Kogan Page Publishers

ISBN: 0749482117

Category: Business & Economics

Page: 256

View: 858

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
Posted in Business & Economics

Recruitment Gems Uncovered

The Ultimate Guide to Guaranteed Success & Wealth in Your Industry

Author: Deenita Pattni

Publisher: Createspace Independent Publishing Platform

ISBN: 9781544256788

Category:

Page: 168

View: 6661

Do you believe you have what it takes to be a great recruiter? Are you looking to discover those true gems that will get you the results and income you want? Recruitment Gems Uncovered is a simple yet impactful guide for recruitment and sales professionals who want to reach optimum results and earn the kind of the money they dream of making. By adopting the proven techniques described inside this book, you will experience a transformation that will take you from good to GREAT - guaranteed!
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The Talent Sourcing and Recruitment Handbook

Source Better, Smarter, Faster, and Cheaper Than the Competition

Author: Shally Steckerl

Publisher: Weddles

ISBN: 9781928734796

Category: Business & Economics

Page: 448

View: 4472

Comprehensive and up-to-date, this valuable resource offers tested trade secrets for finding talented workers online. Covering all the latest trends, tools, tips, and tricks, focus is placed on practical applications that improve the acquisition, onboarding, and management of employees—sourcing them better, smarter, faster, and cheaper than the competition. From outreach through social media to specialized Google commands, this authoritative handbook is a dynamic weapon for recruiters, professionals, and sourcing specialists wishing to compete in the global marketplace.
Posted in Business & Economics