Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, Linkedin and Instagram

Author: Michael Richards

Publisher: Lulu.com

ISBN: 9781329439771

Category: Computers

Page: 104

View: 3510

Do You Want To Dominate Social Media? Have you ever wondered if there was an exact blueprint on how to dominate social media marketing? Do you want to grow your followers and your brand? Are you looking to increase your online presence? When you buy Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram, your followers and social media will start to grow rapidly! Every business owner or marketing executive now agrees to the fact that their business has to adapt to social media or end up losing touch with its customers. You will discover everything you need to know about Social Media Marketing! This book breaks training down into easy-to-understand modules. It starts from the very beginning of social media marketing, so you can get great results - and grow your business!
Posted in Computers

Advertising by Design

Generating and Designing Creative Ideas Across Media

Author: Robin Landa

Publisher: John Wiley & Sons

ISBN: 1118971051

Category: Architecture

Page: 264

View: 9213

"Recognizing that good advertising is about creating an engaging story, the Third Edition of Advertising by Design looks at advertising design as a form of content creation that blends ideas, information, and entertainment in a way that can work for a ranged of media or audience types. Fully updated to align with the latest trends in the advertising industry, the book includes new information on transmedia campaigns, social media, digital media, pull marketing, creative content, and branded entertainment. It continues to offer a step-by-step introduction to the fundamentals of advertising design, giving students the guidance they need to jump-start their creative process no matter what media channel they're working in"--
Posted in Architecture

Social Media for Business

Foolproof Tips to Help You Promote Your Business Or Your Brand

Author: Linda Coles

Publisher: John Wiley & Sons

ISBN: 0730345777

Category: Business & Economics

Page: 264

View: 2015

"First edition published under the title 'Learn marketing with social media in 7 days' in 2011"--Copyright page.
Posted in Business & Economics

Writing White Papers

How to Capture Readers and Keep Them Engaged

Author: Michael A. Stelzner

Publisher: Michael Stelzner

ISBN: 0977716937

Category: Business & Economics

Page: 199

View: 3281

Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.
Posted in Business & Economics

#GetSocialSmart

How to Hone Your Social Media Strategy

Author: Katie Lance

Publisher: Createspace Independent Publishing Platform

ISBN: 9781541273313

Category: Social media

Page: 234

View: 8237

Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!
Posted in Social media

Facebook Marketing

An Hour a Day

Author: Chris Treadaway,Mari Smith

Publisher: John Wiley & Sons

ISBN: 1118239121

Category: Business & Economics

Page: 360

View: 6406

The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Posted in Business & Economics

Vlog Like a Boss

How to Kill It Online with Video Blogging

Author: Amy Schmittauer

Publisher: N.A

ISBN: 9781946114167

Category: Business & Economics

Page: 218

View: 647

A collection of strategies and tactics from years of experience in online video, Vlog Like a Boss is the complete guide to video blogging. Amy Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come.
Posted in Business & Economics

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

Author: Ryan Holiday

Publisher: Penguin

ISBN: 069817691X

Category: Business & Economics

Page: 144

View: 2960

A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
Posted in Business & Economics

Building a StoryBrand

Clarify Your Message So Customers Will Listen

Author: Donald Miller

Publisher: HarperCollins Leadership

ISBN: 0718033337

Category: Business & Economics

Page: 240

View: 6589

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Posted in Business & Economics

Social PR Secrets

How to Optimize, Socialize, and Publicize Your Brand: A Public Relations, Social Media and Digital Marketing Field Guide with 30 Chapters and 75+ Actionable Tips

Author: Lisa Buyer

Publisher: Moon River Publishing LLC

ISBN: 9781641849159

Category:

Page: 400

View: 7708

If you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you'll want to buy the third edition with nine new power-packed chapters including Snapchat for Brands Instagram PR Secrets LinkedIn PR Secrets Pinterest PR Secrets Social Customer Service Visual PR Secrets Live Streaming Video Podcasting for Public Relations How to Stay Sane in Social Media Social PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status. Guy Kawasaki says in the Foreword: PR and social media are completely different yet so powerful together. Where PR is about getting journalists to tell people to buy your product, social media is about providing value. The goals, rules, and best-practices are not the same. Or should they be? It's a brave new world and Social PR Secrets lights the match where most burn out. PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading. Here's what you'll learn: How to get more publicity and exposure using the social media networks Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon How to snag top, optimized public relations and social media content How media relations and press releases have changed, and what you need to do about it How to leverage social customer service #FTW (For the Win!) The crucial secrets to using visuals in social media and public relations Gain access to a curated list of image sources that goes far beyond the same old boring stock photography How and why to measure what matters You'll learn all of these Social PR Secrets and more! Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.
Posted in

The Business of Being Social

Author: Michelle Carvill,David Taylor

Publisher: N.A

ISBN: 9781780591452

Category:

Page: 256

View: 2605

A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.
Posted in

Social Media Marketing

Author: Tracy L. Tuten,Michael R. Solomon

Publisher: SAGE

ISBN: 1526424541

Category: Business & Economics

Page: 448

View: 9912

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
Posted in Business & Economics

The SAGE Handbook of Social Media

Author: Jean Burgess,Alice Marwick,Thomas Poell

Publisher: SAGE

ISBN: 1473995795

Category: Social Science

Page: 662

View: 9647

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains
Posted in Social Science

Facebook Marketing All-in-One For Dummies

Author: Amy Porterfield,Phyllis Khare,Andrea Vahl

Publisher: John Wiley & Sons

ISBN: 1118466802

Category: Business & Economics

Page: 696

View: 1065

Posted in Business & Economics

Deep Work

Rules for Focused Success in a Distracted World

Author: Cal Newport

Publisher: Grand Central Publishing

ISBN: 1455586668

Category: Business & Economics

Page: 288

View: 8764

AMAZON BEST BOOK IN BUSINESS & LEADERSHIP WALL STREET JOURNAL BUSINESS BESTSELLER One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results. Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.
Posted in Business & Economics

The Content Code

Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business

Author: Mark W. Schaefer

Publisher: Mark W.\Schaefer

ISBN: 9780692372333

Category: Internet marketing

Page: 258

View: 8763

"Exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build shareability into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world"--Publisher's description.
Posted in Internet marketing

#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Author: Gary Vaynerchuk

Publisher: HarperCollins

ISBN: 0062273132

Category: Business & Economics

Page: 384

View: 2906

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.
Posted in Business & Economics

Virtual & Augmented Reality For Dummies

Author: Paul Mealy

Publisher: John Wiley & Sons

ISBN: 1119481422

Category: Computers

Page: 352

View: 8143

An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm. * Keeps you up-to-date on the pulse of this fast-changing technology * Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment * Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.
Posted in Computers

Terms of Service

Social Media and the Price of Constant Connection

Author: Jacob Silverman

Publisher: Harper Collins

ISBN: 0062282514

Category: Social Science

Page: 448

View: 7466

Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surveillance state operated by social media platforms—Facebook, Google, Twitter, and others—to mine our personal data for advertising revenue, an invasion of our lives that is as pervasive as government spying. Jacob Silverman calls for social media users to take back ownership of their digital selves from the Silicon Valley corporations who claim to know what's best for them. Integrating politics, sociology, national security, pop culture, and technology, he reveals the surprising conformity at the heart of Internet culture—explaining how social media companies engineer their products to encourage shallow engagement and discourage dissent. Reflecting on the collapsed barriers between our private and public lives, Silverman brings into focus the inner conflict we feel when deciding what to share and what to "like," and explains how we can take the steps we need to free ourselves from its grip.
Posted in Social Science

The Art of Social Media

Power Tips for Power Users

Author: Guy Kawasaki,Peg Fitzpatrick

Publisher: Penguin

ISBN: 1591848075

Category: Business & Economics

Page: 196

View: 2803

"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.
Posted in Business & Economics