Principles of Marketing European Edition

Author: Lloyd Harris,Nigel F. Piercy,Philip Kotler,Gary Armstrong

Publisher: N.A

ISBN: 9781292092898

Category:

Page: 696

View: 8973

Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
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Marketing Strategy and Competitive Positioning

Author: Graham Hooley,Nigel Piercy,Brigitte Nicoulaud,John Rudd

Publisher: Pearson Higher Ed

ISBN: 1292017341

Category: Business & Economics

Page: 584

View: 7251

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this edition Updated to reflect the on-going global economic crisis and its impact on business and marketing. New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. Updated chapters on strategic customer management and strategic alliances. Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing. Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. New cases throughout the book including Ryanair, Amazon and Lego. Up-dated online resources include an Instructor’s Manual and PowerPoint slides for instructors, along with additional case studies for students. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy. Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing & Strategic Management & Associate Dean at Warwick Business School, Warwick University. John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.
Posted in Business & Economics

Principles of Marketing

Author: Philip Kotler,Gary Armstrong,Peggy H. Cunningham

Publisher: N.A

ISBN: 9780132605014

Category: Marketing

Page: 792

View: 2036

Note: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit www.MyMarketingLab.com or you can purchase a package of the physical text and MyMarketingLab by searching for ISBN 10: 0133257835 / ISBN 13: 9780133257830. Principles of Marketing has been recognized as the gold standard of Marketing texts due to it's accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.
Posted in Marketing

Economics for Business

Author: John Sloman,Dean Garratt,Jon Guest,Elizabeth Jones

Publisher: Pearson Higher Ed

ISBN: 1292082119

Category: Business & Economics

Page: 720

View: 8194

This new edition of Economics for Business uses up-to-date case studies to examine the key issues facing the business world today. Looking at everything from the impact of the financial crisis to the operation of individual business, the 7th edition illustrates how economic theory relates to real business issues in a clear, accessible and engaging way designed to help students excel. Looking for economics in action? Search online for the Sloman Economics News Site, a blog that’s updated several times a week with current affairs and topical stories, all linked to your textbook so you can explore the background to the issues more deeply. John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol. Dean Garratt is Principal Teaching Fellow in the Department of Economics at the University of Warwick. Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Principal Lecturer in the School of Economics, Finance and Accountancy at Coventry University. Jon is also an Associate of the Economics Network and a Lecturer on economics courses delivered to departments across the UK government. Elizabeth Jones is a Principal Teaching Fellow and the Dean of Students in the Economics Department at the University of Warwick. Elizabeth is also a Lecturer on economics courses non-economists delivered to departments across the UK government.
Posted in Business & Economics

Marketing

An Introduction

Author: Gary Armstrong,Philip Kotler

Publisher: Prentice Hall

ISBN: N.A

Category: Business & Economics

Page: 581

View: 9413

How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
Posted in Business & Economics

Principles of Marketing Scandinavian Edition

Scandinavian Edition

Author: Anders Parment,Philip Kotler,Gary Armstrong

Publisher: Pearson Higher Ed

ISBN: 1292115564

Category: Business & Economics

Page: 492

View: 7244

Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today’s markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.
Posted in Business & Economics

Introduction to Work and Organizational Behaviour

Author: John Bratton

Publisher: Macmillan International Higher Education

ISBN: 1137432063

Category: Business & Economics

Page: 584

View: 4264

Do big bonuses really motivate bankers to work harder? Is it better to hire someone with a personality similar to your own? What impact does delivering 'service with a smile' have on employees? Introduction to Work and Organizational Behaviour answers all of these questions and more, offering insights into contemporary management practices and encouraging you to reflect critically on the realities of the workplace. Building on the success of the previous edition, this new edition offers: • New chapters on organizational change, and diversity and people management • Brand new Links to Management videos featuring business managers and consultants discussing topics such as perception and learning • 12 new Globalization and Organization Misbehaviour vignettes illustrating contemporary organizational practice and its impact across the world • 12 new The Reality of Work boxes providing thought-provoking examples of the interconnection between society and organizational behaviour • Over 200 new references, bringing the discussion right up to date. Visit www.palgrave.com/bratton-ob to access examples of organizational behaviour in popular films such as The Imitation Game, as well as a guide to developing your skills in report writing and oral presentations, and Chinese translations of key vocabulary and chapter summaries.
Posted in Business & Economics

Principles and Practice of Marketing

Author: Jim Blythe

Publisher: SAGE

ISBN: 1446297500

Category: Business & Economics

Page: 800

View: 3396

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. The companion website offers a wealth of resources for both students and lecturers and is available at www.sagepub.co.uk/blythe3e. An electronic inspection copy is also available for instructors.
Posted in Business & Economics

Essentials of Economics

Author: N. Gregory Mankiw

Publisher: Cengage Learning

ISBN: 1337515353

Category: Business & Economics

Page: 592

View: 5265

Now readers can master the basics of economics with the help of the most popular introductory book in economics today that is widely used around the world -- Mankiw’s ESSENTIALS OF ECONOMICS, 8E. With its clear and engaging writing style, this book emphasizes only the key material that readers are likely to find most interesting about the economy, particularly if they are studying economics for the very first time. Reader discover interesting coverage of the latest relevant economic developments with real-life scenarios, useful economic facts, and clear explanations of the many ways essential economic concepts play a role in the decisions that individuals make every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Posted in Business & Economics

Principles and Practice of Clinical Research

Author: John I. Gallin,Frederick P Ognibene,Laura Lee Johnson

Publisher: Academic Press

ISBN: 0128499044

Category: Science

Page: 824

View: 7539

Principles and Practice of Clinical Research, Fourth Edition has been thoroughly revised to provide a comprehensive look at both the fundamental principles and expanding practice of clinical research. New to this edition of this highly regarded reference, authors have focused on examples that broadly reflect clinical research on a global scale while including a discussion of international regulations, studies, and implications. In addition to key topics such as bioethics, clinical outcome data, cultural diversity, protocol guidelines, and “omic platforms, this edition contains new chapters devoted to electronic health records and information resources for clinical researchers, as well as the many opportunities associated with big data. Covering a vast number of topics and practical advice for both novice and advanced clinical investigators, this book is a highly relevant and essential resource for all those involved in conducting research. Features input from experts in the field dedicated to translating scientific research from bench to bedside and back Provides expanded coverage of global clinical research Contains hands-on, practical suggestions, illustrations, and examples throughout Includes new chapters on the international regulation of drugs and biologics, the emergence of the important role of comparative effectiveness research and how to identify clinical risks and manage patient safety in a clinical research setting
Posted in Science

Principles and Practice of Marketing

Author: David Jobber,Fiona Ellis-Chadwick

Publisher: N.A

ISBN: 9780077174149

Category: Business & Economics

Page: 813

View: 590

Posted in Business & Economics

Building Distinctive Brand Assets

Author: Jenni Romaniuk

Publisher: N.A

ISBN: 9780190311506

Category:

Page: 248

View: 1297

This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
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Living in the Environment: Principles, Connections, and Solutions

Author: G. Tyler Miller,Scott Spoolman

Publisher: Cengage Learning

ISBN: 1133169546

Category: Science

Page: 800

View: 4344

Sustainability is the integrating theme of this current and thought-provoking book. LIVING IN THE ENVIRONMENT provides the basic scientific tools for understanding and thinking critically about the environment. Co-authors G. Tyler Miller and Scott Spoolman inspire students to take a positive approach toward finding and implementing useful environmental solutions in their own lives and in their careers. Updated with the most up-to-date information, art, and Good News examples, the text engages and motivates students with vivid case studies and hands-on quantitative exercises. The concept-centered approach transforms complex environmental topics and issues into key concepts that students will understand and remember. Overall, by framing the concepts with goals for more sustainable lifestyles and human communities, students see how promising the future can be. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Posted in Science

Business Information Systems

Author: Paul Beynon-Davies

Publisher: Macmillan International Higher Education

ISBN: 1137307773

Category: Business & Economics

Page: 541

View: 9800

Business Information Systems provides a comprehensive and accessible introduction to information systems and their application in organisations. Essential elements: • Business-focused – concise but comprehensive coverage of the core material for business students • Grounded in theory – provides a strong foundation in the subject • Coherent and integrated – builds concepts systematically, showing the connections between subjects and leading to a more sophisticated understanding of how different areas interrelate • Fully up-to-date – with the latest developments and cutting edge ideas from the field • Practical – demonstrates the application of theory to real-world situations through over 30 specially-written case studies with global appeal plus new online 'Careers in IS' videos • Supported – by a vast array of quality resources online at www.palgrave.com/business/beynon-daviesbis2e Brand new key features for this second edition: • Online 'Careers in IS' videos with integrated exercises in the book, easily accessible via a QR code, and featuring leading practitioners in the public and private sectors. These include the CTO of the BBC and the Deputy Head of e-Commerce at Schuh.co.uk talking about why technology is central to business operations, and providing valuable career guidance. • New sections throughout including cloud computing, mobile eCommerce, eGovernment and green ICT • Content aligned with IS2010 model curricula and capability outcomes and AACSB and AMBA requirements. • Nine new UK and international cases including 'The Arab Spring and Social Media', 'Off-shoring in Bangalore' and 'The Indian Identity Number'. Business Information Systems links with 15 cases from the Journal of Information Technology and the Journal of Information Technology Teaching Cases with easy online access.
Posted in Business & Economics

How to Market Books

Author: Alison Baverstock

Publisher: Routledge

ISBN: 1317646371

Category: Social Science

Page: 472

View: 6585

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Posted in Social Science

Operations and Process Management

Author: Nigel Slack,Alistair Brandon-Jones,Robert Johnston,Alan Betts

Publisher: N.A

ISBN: 9781292017846

Category: Business logistics

Page: 576

View: 5346

Written by best-selling authors in their field, the Fourth Edition of Operations and Process Management inspires a critical and applied mastery of the core principles and process which are fundamental to successfully managing business operations. Approaching the subject from a managerial perspective, this brand new text provides clear and concise coverage of the nature, principles, and practice of operations and process management.
Posted in Business logistics

Principles of Services Marketing

Author: Adrian Palmer

Publisher: N.A

ISBN: 9780077152345

Category: Business & Economics

Page: 554

View: 2750

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Posted in Business & Economics