Pr!

A Social History Of Spin

Author: Stuart Ewen

Publisher: Basic Books

ISBN: 9780465061792

Category: Social Science

Page: 496

View: 9339

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
Posted in Social Science

PR!

A Social History of Spin

Author: Stuart Ewen

Publisher: Basic Books (AZ)

ISBN: N.A

Category: Language Arts & Disciplines

Page: 480

View: 456

Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion
Posted in Language Arts & Disciplines

A century of spin

how public relations became the cutting edge of corporate power

Author: David Miller,William Dinan

Publisher: Pluto Pr

ISBN: 9780745326887

Category: Business & Economics

Page: 232

View: 2821

A history of the PR industry, and how it has shaped and corrupted politics.
Posted in Business & Economics

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Author: Stuart Ewen

Publisher: Basic Books

ISBN: 9780786722877

Category: Social Science

Page: 416

View: 3338

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Posted in Social Science

Advertising on Trial

Consumer Activism and Corporate Public Relations in the 1930s

Author: Inger L. Stole

Publisher: University of Illinois Press

ISBN: 0252092589

Category: Business & Economics

Page: 312

View: 5114

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well.
Posted in Business & Economics

PR- A Persuasive Industry?

Spin, Public Relations and the Shaping of the Modern Media

Author: T. Morris,S. Goldsworthy

Publisher: Springer

ISBN: 0230594859

Category: Business & Economics

Page: 204

View: 3630

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Posted in Business & Economics

The Father of Spin

Edward L. Bernays and the Birth of Public Relations

Author: Larry Tye

Publisher: Picador

ISBN: 146681876X

Category: Biography & Autobiography

Page: 304

View: 1442

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Posted in Biography & Autobiography

Myths of PR

All Publicity is Good Publicity and Other Popular Misconceptions

Author: Rich Leigh

Publisher: Kogan Page Publishers

ISBN: 0749479604

Category: Business & Economics

Page: 224

View: 2711

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Posted in Business & Economics

It's Not Just PR

Public Relations in Society

Author: W. Timothy Coombs,Sherry J. Holladay

Publisher: John Wiley & Sons

ISBN: 1118554043

Category: Social Science

Page: 160

View: 1096

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Posted in Social Science

Propaganda

Author: Edward Bernays

Publisher: Lulu.com

ISBN: 1387471066

Category: History

Page: 124

View: 4534

"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Posted in History

Deadly Spin

An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans

Author: Wendell Potter

Publisher: Bloomsbury Publishing USA

ISBN: 9781608193509

Category: Political Science

Page: 304

View: 3849

That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.
Posted in Political Science

Beyond Consumer Capitalism

Media and the Limits to Imagination

Author: Justin Lewis

Publisher: John Wiley & Sons

ISBN: 0745671667

Category: Social Science

Page: 200

View: 8972

Consumer capitalism dominates our economy, our politics and our culture. Yet there is a growing body of research from a range of disciplines that suggests that consumer capitalism may be past its sell-by date. Beyond Consumer Capitalism begins by showing how, for people in the developed world, consumer capitalism has become economically and environmentally unsustainable and is no longer able to deliver its abiding promise of enhancing quality of life . This cutting-edge book then asks why we devote so little time and effort to imagining other forms of human progress. The answer, Lewis suggests, is that our cultural and information industries limit rather than stimulate critical thinking, keeping us on the treadmill of consumption and narrowing our vision of what constitutes progress. If we are to find a way out of this cul de sac, Lewis argues, we must begin by analysing the role of media in consumer capitalism and changing the way we organize media and communications. We need a cultural environment that encourages rather than stifles new ideas about what guides our economy and our society. Timely and compelling, Beyond Consumer Capitalism will have strong appeal to students and scholars of media studies, cultural studies and consumer culture.
Posted in Social Science

Speaking into the Air

A History of the Idea of Communication

Author: John Durham Peters

Publisher: University of Chicago Press

ISBN: 0226922634

Category: Philosophy

Page: 304

View: 3218

Communication plays a vital and unique role in society-often blamed for problems when it breaks down and at the same time heralded as a panacea for human relations. A sweeping history of communication, Speaking Into the Air illuminates our expectations of communication as both historically specific and a fundamental knot in Western thought. "This is a most interesting and thought-provoking book. . . . Peters maintains that communication is ultimately unthinkable apart from the task of establishing a kingdom in which people can live together peacefully. Given our condition as mortals, communication remains not primarily a problem of technology, but of power, ethics and art." —Antony Anderson, New Scientist "Guaranteed to alter your thinking about communication. . . . Original, erudite, and beautifully written, this book is a gem." —Kirkus Reviews "Peters writes to reclaim the notion of authenticity in a media-saturated world. It's this ultimate concern that renders his book a brave, colorful exploration of the hydra-headed problems presented by a rapid-fire popular culture." —Publishers Weekly What we have here is a failure-to-communicate book. Funny thing is, it communicates beautifully. . . . Speaking Into the Air delivers what superb serious books always do-hours of intellectual challenge as one absorbs the gradually unfolding vision of an erudite, creative author." —Carlin Romano, Philadelphia Inquirer
Posted in Philosophy

Public Relations

Author: Edward L. Bernays

Publisher: University of Oklahoma Press

ISBN: 0806189827

Category: Business & Economics

Page: 308

View: 5480

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Posted in Business & Economics

New Dimensions in Investor Relations

Competing for Capital in the 21st Century

Author: Bruce W. Marcus,Sherwood Lee Wallace

Publisher: John Wiley & Sons

ISBN: 9780471141532

Category: Business & Economics

Page: 409

View: 1401

Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. "Maximizing Investor Relations" provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value.
Posted in Business & Economics

Republic of Spin: An Inside History of the American Presidency

Author: David Greenberg

Publisher: W. W. Norton & Company

ISBN: 0393285502

Category: History

Page: 560

View: 9841

“A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.
Posted in History

The Business of Persuasion

Harold Burson on Public Relations

Author: Harold Burson

Publisher: RosettaBooks

ISBN: 0795350449

Category: Business & Economics

Page: N.A

View: 1161

Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry. Harold Burson, described by PR Week as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The 96-year-old founder of PR giant Burson-Marsteller has had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crises,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this a priceless and fascinating guide for professionals in any industry. Public relations is practiced not only by every institution, but also by every individual. Throughout his ground-breaking career, which Burson describes as “a series of defining moments,” Burson set standards for corporate and individual behavior, insisting upon corporate social responsibility, product excellence, and unabated integrity. His legacy has shaped generations, and will shape many more to come.
Posted in Business & Economics

Journalism and PR

News Media and Public Relations in the Digital Age

Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 0857737414

Category: Law

Page: 160

View: 6973

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players – who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection – especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now – must now – become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built – this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Posted in Law