Platform Ecosystems

Aligning Architecture, Governance, and Strategy

Author: Amrit Tiwana

Publisher: Newnes

ISBN: 0124080545

Category: Computers

Page: 300

View: 1292

Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry
Posted in Computers

Platform Ecosystems

Aligning Architecture, Governance, and Strategy

Author: Amrit Tiwana

Publisher: Morgan Kaufmann

ISBN: 9780124080669

Category: Computers

Page: 302

View: 5903

Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you're ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any-not just IT-industry
Posted in Computers

Business Architecture Strategy and Platform-Based Ecosystems

Author: Young Won Park

Publisher: Springer

ISBN: 9811055351

Category: Business & Economics

Page: 129

View: 6848

This book provides a framework and real case analyses concerning business architecture strategy and platform-based ecosystems. Firstly, the book introduces a framework of business architecture strategy and suggests an engineering process that employs a business architecture analysis system in which the various business best-practices information technology (IT) tools are integrated into an interface. More specifically, this architecture analysis provides the means to realize two essential features: a strategy that allows global firms to sense changing market needs, and a tool that combines mechanical engineering with electronics and software IT tools. Secondly, the book discusses platform-based ecosystems. Crucial issues for today’s firms are associated with value creation through their platform and ecosystem framework. With a major emphasis on modular product architecture, US firms have focused heavily on platform development in modular industries. Their base is operation system (OS) software, so that IT firms in general focus on software capabilities—and digital control in particular. In contrast, the advantage for Japanese firms is not digital but analog control. Without any drastic changes in their industry practices, Japanese firms are likely to sustain their analog platform advantage. The book subsequently puts forward a holistic view through the connection of business architecture strategy and platform-based ecosystems. The theoretical framework and case illustrations are especially useful to firms involved in a variety of industries that must respond to the turbulent environmental changes of the digital era. Most of the cases target not only Japanese firms but also many other global firms. Readers are systematically shown how to balance technological competence and customer competence by using the framework of business architecture strategy and platform-based ecosystems.
Posted in Business & Economics

Platform Strategy

How to Unlock the Power of Communities and Networks to Grow Your Business

Author: Laure Claire Reillier,Benoit Reillier

Publisher: Taylor & Francis

ISBN: 1317085515

Category: Business & Economics

Page: 222

View: 6414

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Posted in Business & Economics

Intellectual Property Modularity in Software Products and Software Platform Ecosystems

Author: Josef Waltl

Publisher: BoD – Books on Demand

ISBN: 3732237931

Category: Political Science

Page: 188

View: 8568

This book examines the impact of Intellectual Property (IP) modular architecture on software products and software platform ecosystems. The presented results are based on a detailed qualitative case study analysis of two software products and two software platforms and on a quantitative study of two software ecosystems. The results extend the existing literature on IP modularity by demonstrating a direct association between IP modular product or platform architecture and the related business models. The analysis also shows that the early consideration of IP-related requirements in the requirements engineering process of software systems can prevent costly and time-consuming re-modularizations. The quantitative analysis in two software ecosystems shows that IP modular platform architecture, which can allow increased openness while still maintaining value appropriation, can increase a platform’s attractiveness for complementors. To summarize, this book demonstrates the connections between IP management, software architecture and the respective business models of software product or platform providers.
Posted in Political Science

The Internet as a Technology-Based Ecosystem

A New Approach to the Analysis of Business, Markets and Industries

Author: Nigel Walton

Publisher: Springer

ISBN: 1137600772

Category: Business & Economics

Page: 168

View: 5676

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.
Posted in Business & Economics

Platforms, Markets and Innovation

Author: Annabelle Gawer

Publisher: Edward Elgar Publishing

ISBN: 1849803315

Category: Business & Economics

Page: 416

View: 462

In her pioneering book Platform Leadership (with Michael Cusumano), Gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. Now, she brings together a number of the leading researchers in the area of platform strategy to give us a book that will be a key reference for both practitioners and academics. Adam Brandenburger, New York University, US Annabelle Gawer s collected volume of research shows that a vibrant community of scholars has arisen around platforms and innovation. Each of the chapters is first rate, with top researchers offering some of their latest work. This will be an indispensable book for students of innovation and technology management everywhere. Henry Chesbrough, University of California, Berkeley, US Annabelle Gawer s Platforms, Markets and Innovation is the first serious exploration of the critical but subtle role that platforms play in business, society and our personal lives. As digital technologies penetrate every nook and cranny of the world around us, we rely on platforms to both help us use the new technologies, as well as to organize new markets of innovation that add applications on top of the platforms and make them far more valuable. Dr Gawer s excellent book is designed to help us understand the mysterious nature of platforms. It brings together the insights of twenty-four experts around the world who contributed to the fourteen chapters of the book. Dr Gawer s book is invaluable to anyone trying to understand the nuanced nature of platforms, and their implications for the evolution of innovation in the 21st century. Irving Wladawsky-Berger, IBM Academy of Technology, US The emergence of platforms is a novel phenomenon impacting most industries, from products to services. Industry platforms such as Microsoft Windows or Google, embedded within industrial ecosystems, have redesigned our industrial landscapes, upset the balance of power between firms, fostered innovation and raised new questions on competition and innovation. Annabelle Gawer presents cutting-edge contributions from 24 top international scholars from 19 universities across Europe, the USA and Asia, from the disciplines of strategy, economics, innovation, organization studies and knowledge management. The novel insights assembled in this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. The book provides an overview of platforms and discusses governance, management, design and knowledge issues. With a multidisciplinary approach, this book will strongly appeal to academics and advanced students in management, innovation, strategy, economics and design. It will also prove an enlightening read for business managers in IT industries.
Posted in Business & Economics

Entrepreneurship, Innovation, and Platforms

Author: Jeffrey Furman,Annabelle Gawer,Scott Stern,Brian S. Silverman

Publisher: Emerald Group Publishing

ISBN: 1787430804

Category: Competition

Page: 382

View: 5803

Despite recent advances in our understanding of how innovation and entrepreneurship impact the creation and appropriation of value, numerous questions remain unanswered. This volume draws together scholars working at the forefront of entrepreneurship-, strategy-, and innovation-related domains to explore these questions.
Posted in Competition

The Age of the Platform

How Amazon, Apple, Facebook, and Google Have Redefined Business

Author: Phil Simon

Publisher: BookBaby

ISBN: 0982930267

Category: Business & Economics

Page: 312

View: 4876

Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most successful companies are operating under an entirely different business model—one predicated on collaboration, emerging technologies, externally driven innovation, different types of partnerships, and vibrant ecosystems. Rife with examples, The Age of the Platform is nothing less than essential reading to understand business today--and where it is going.
Posted in Business & Economics

Platform Leadership

How Intel, Microsoft, and Cisco Drive Industry Innovation

Author: Annabelle Gawer,Michael A. Cusumano

Publisher: Harvard University Press

ISBN: 9781578515141

Category: Business & Economics

Page: 305

View: 8942

It is the fundamental challenge of the high-tech sector: A firm must innovate internally to succeed-yet its success may equally depend on corresponding innovations byexternalfirms. Whether a company develops a ubiquitous operating system or the software that runs on it, a VCR or the movies we play on it, every participant in a high-tech network is vulnerable to the innovative moves of its partners and competitors. Yet, in spite of this perilous situation, some firms have developed strategies that have made them industry powerhouses and world-class innovators. How? By becomingplatform leaders-companies that provide the technological foundation on which other products, services, and systems are built. Platform leadership is the Holy Grail of high-tech industries, but it is difficult to achieve. InPlatform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products-and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy-or for improving an existing strategy: 1.Determine the scope of the firm: Is it preferable to create product complements internally or let the "market" produce them? 2.Design product technology strategically: What degree of modularity is appropriate? Should product interfaces be open or closed? What information should leaders disclose to outside firms? 3.Shape relationships with external complementors: How can the company balance competition and collaboration with outside players? 4.Optimize internal organizational structures: What processes and systems will allow the company to manage internal and external conflicts of interest most effectively? For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures-and drive the evolution of their industry. AUTHORBIO:Annabelle Gaweris Assistant Professor of Strategy and Management at INSEAD.Michael A. Cusumanois the Sloan Management Review Professor of Management at the MIT Sloan School, editor-in-chief and chairman of the board of theSloan Management Review, and coauthor of the bestsellerMicrosoft Secrets.
Posted in Business & Economics

Platform Revolution

How Networked Markets are Transforming the Economy and how to Make Them Work for You

Author: Geoffrey G. Parker,Marshall Van Alstyne,Sangeet Paul Choudary

Publisher: W. W. Norton

ISBN: 9780393249132

Category: Business & Economics

Page: 336

View: 6999

A practical guide to the new economy that is transforming the way we live, work, and play.
Posted in Business & Economics

The Power of Product Platforms

Author: Alvin P. Lehnerd,Marc H. Meyer

Publisher: Simon and Schuster

ISBN: 1439137447

Category: Business & Economics

Page: 288

View: 1585

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
Posted in Business & Economics

Complementary Innovation in Platform-Centric Ecosystems. An Entegrated View

Author: Konstantin Kugler

Publisher: GRIN Verlag

ISBN: 3656972931

Category: Business & Economics

Page: 111

View: 4045

Master's Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Mannheim, language: English, abstract: Managers in strategy and organization for innovation are increasingly confronted with the challenge to compete on the basis of complex technology platforms. Prominent examples, such as Microsoft Windows (operating systems), Google (Internet search engines), Facebook (online social networks), Sony PlayStation (video game consoles), Visa (payment cards), Wal-Mart (retail), Tesla Motors (electric cars) or Life Technologies (genome sequencing), demonstrate that platforms are pervasive in many industries. In fact, platforms represent one of three configuration models through which firms innovate and generate value. Thus, platforms are both a mechanism for value creation through innovation and value capture through appropriation. Their economic importance is substantial: in terms of market value, 60 of the 100 largest companies worldwide earn more than half of their income in platform markets. The emergence of platforms reflects the growing interdependency between products and services and the increasing dispersion of innovation activities among many different actors, especially in rapidly evolving high-tech industries. It has been widely acknowledged in management theory and practice that in order to successfully commercialize innovations and create value for end users, platforms have to be embedded in an interrelated array of organizations, including suppliers, complementors, customers, competitors and institutions. Thereby, platforms constitute the foundation upon which a vast and diverse web of firms, commonly defined as a ‘business ecosystem’, develop and provide complementary products and services. While the question of how platform owners can stimulate R&D activities by complementors has been tackled in the academic literature and evolved to a promising research field, a coherent concept of the managerial levers is still missing. This motivates the following research question: “What firm-level and industry-level determinants of platform-centric ecosystems encourage or impede complementary innovation by third-party organizations?” Accordingly, the main objective of this thesis is to conceptualize an integrated view of the defining elements of platform ecosystems and their implications for the innovation orientation of complementors. In addition, this thesis aims to test and build on the proposed theoretical framework empirically by investigating the high-tech industry platform ecosystems of Amazon Web Services (AWS) and Advanced RISC Machines (ARM).
Posted in Business & Economics

Analyzing Dynamic Capabilities in the Context of Cloud Platform Ecosystems

A Case Study Approach

Author: Kevin Rudolph

Publisher: Tectum Wissenschaftsverlag

ISBN: 3828868835

Category: Business & Economics

Page: 210

View: 806

Dynamic capabilities (DCs) refer to a firm's abilities to continuously adapt its resource base in order to respond to changes in its external environment. The capability to change dynamically is crucial in business ecosystems that are composed of a variety of actors. Amazon Web Services (AWS), the leader in the cloud platform industry, is a promising cloud platform provider (CPP) to show a high degree of dynamic capability fulfillment within its highly fluctuating ecosystem. To date, the full scope of dynamic capabilities in cloud platform ecosystems (CPEs) has not been fully understood. Previous work has failed to deliver a combined perspective of explicit dynamic capabilities in cloud platform ecosystems applied on an in-depth practical case. With our mixed-method case study on the AWS ecosystem we deliver a thorough understanding of its sensing, seizing and transforming capabilities. We generate a set of strategy management frameworks that support our expectations and lead to unexpected insights. We find out that AWS develops and holds a large set of interacting dynamic capabilities incorporating a variety of ecosystem actors in order to sustain tremendous customer value and satisfaction. The thesis infers significant theoretical and practical implications for all CPE actors, like partners, customers, investors and researchers in the field of IT strategy management. Managers of all CPE actors are encouraged to critically evaluate their own maturity level and complement a CPP's DC explications in order to boost business by implementing sensing, seizing, transforming and innovating capabilities.
Posted in Business & Economics

Platform Disruption Wave

Author: Haydn Shaughnessy

Publisher: N.A

ISBN: 9781941420232

Category:

Page: N.A

View: 7797

Platform, Disruption, Wave is a compelling account of how mega platforms are shaping the future of the global economy and shifting power from the West to the East.Authored by the leading authority on platforms and the "platform economy", Haydn Shaughnesy, Platform Disruption Wave explores the emerging mega platform phenomenon and compels readers to rethink their assumptions about how industries are disrupted.Shaughnessy explains the rise of the platform, the breadth of modern economic and social disruption, and the challenges these present to our way of life.Each of the three parts of Platform Disruption Wave provides a new layer of knowledge:Platform - Learn how platforms have evolved to better understand the growing public debate about this new type of enterprise.Disruption - Enables you to plan strategy around innovation and direct organizational change. Learn how the concept of disruptive innovation fits into a broader scheme of overlooked disruption vectors such as geopolitics, social organization and random factors.Wave - Reveals why mega platforms of China are restructuring how economies work and are poised to change the role of government, how they are introducing a whole new meaning to scale, and why America will surrender global power to the East without a shift in ideology. Additionally, examination of South Korean and Chinese platforms reveals superior organizational capabilities, making the argument that any western company wishing to remain relevant should emulate.Familiarize yourself with the economic pressures that threaten the stability of what we hold dear, allowing you to look deep into the future of business, society, and work, while raising vitally important questions about the future of prosperity in the west. Read Platform, Disruption, Wave now to gain essential knowledge to help you thrive in the platform economy.
Posted in

Invisible Engines

How Software Platforms Drive Innovation and Transform Industries

Author: David S. Evans,Andrei Hagiu,Richard Schmalensee

Publisher: MIT Press

ISBN: 0262262649

Category: Business & Economics

Page: 408

View: 6629

Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution -- a revolution that will change both new and old industries.The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits.Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.
Posted in Business & Economics