Draws on interviews with Google's CEO and the heads of its newest businesses to trace the story of the company's ambitions and influence, covering such topics as its acquisition of YouTube and its role in reshaping business and culture.
One Company's Audacious Plan to Organize Everything We Know
Author: Randall Stross
Publisher: Simon and Schuster
Category: Business & Economics
Google is the most significant, most innovative and most ambitious company of the Internet Age. In Planet Google, Randall Stross investigates Google's pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information. But will Google use its power in its customers' best interests? With unprecedented access to those who have spearheaded Google's initiatives, Planet Google is a fascinating and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for out culture at large.
How One Company Is Transforming Our Lives
Author: Randall E. Stross
Publisher: Atlantic Books (UK)
Category: Internet industry
Presents a history of the Internet company, discussing the lives of its founders, its development of a superior seach engine, and the innovative way it has used ads, mapping, geographical imagery, and digital books to achieve its success.
Author: Virginia A. Scott
Publisher: Greenwood Publishing Group
Category: Business & Economics
Discover the benefits—and drawbacks—of Google® Google® has become a nearly omnipresent tool of the Internet, with its potential only now beginning to be realized. How can librarians effectively integrate this powerful search engine to provide service to their patrons? Libraries and Google® presents leading authorities discussing the many possibilities of using Google® products as effective, user-friendly tools in libraries. Google Scholar and Print are extensively explored with an eye toward offering an expanded view of what is and may be possible for the future, with practical insights on how to make the most of the product’s capabilities. It seems certain that Google® is here to stay. Libraries and Google® comprehensively examines this “disruptive technology” that is seen as both a threat and an opportunity by both librarians and publishers. Both perspectives are explored in depth, along with practical applications of this and other Google® technology that may be new to librarians. Google® products and other more familiar research tools are compared for effectiveness and ease of use. The various unique needs of users and scholars are detailed and considered as a springboard for insightful discussion of the future role of librarians in today’s world. Potential problems are closely examined, such as copyright issues of digitization, and privacy concerns sparked by its collection of personal information about its users. The book comprehensively explores the path libraries need to travel to benefit from the search tool, rather than being overwhelmed and destroyed by it. Topics in Libraries and Google® include: the viewpoint that Google® may make libraries obsolete new opportunities for libraries through using Google® products technical aspects of purchasing and implementing Google® search products with proprietary vendor databases testing the performance of Google Scholar and Print practical use of Google®’s products personal privacy issues making digitized library resources more accessible digitization of copyrighted materials much, much more! Libraries and Google® is horizon-expanding reading for all librarians, library science educators and students, library administrators, publishers, and university presses. Volume 2 of Libraries and Google® is in preparation. Google® is a Registered Service Mark of Google, Inc., Mountain View, California. Libraries and Google® is an independent publication offered by The Haworth Press, Inc., Binghamton, New York, and is not affiliated with, nor has it been authorized, sponsored, endorsed, licensed, or otherwise approved by, Google, Inc.
Author: William Miller,Rita M. Pellen
A guide to Google provides information on search techniques, the Google toolbar, preparing a Web site for Google, and Google AdSense.
The Missing Manual
Author: Sarah Milstein,Rael Dornfest
Publisher: "O'Reilly Media, Inc."
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
Inside the Hottest Business, Media, and Technology Success of Our Time
Author: David A. Vise,Mark Malseed
Category: Business & Economics
Google Earth Forensics is the first book to explain how to use Google Earth in digital forensic investigations. This book teaches you how to leverage Google's free tool to craft compelling location-based evidence for use in investigations and in the courtroom. It shows how to extract location-based data that can be used to display evidence in compelling audiovisual manners that explain and inform the data in contextual, meaningful, and easy-to-understand ways. As mobile computing devices become more and more prevalent and powerful, they are becoming more and more useful in the field of law enforcement investigations and forensics. Of all the widely used mobile applications, none have more potential for helping solve crimes than those with geo-location tools. Written for investigators and forensic practitioners, Google Earth Forensics is written by an investigator and trainer with more than 13 years of experience in law enforcement who will show you how to use this valuable tool anywhere at the crime scene, in the lab, or in the courtroom. Learn how to extract location-based evidence using the Google Earth program or app on computers and mobile devices Covers the basics of GPS systems, the usage of Google Earth, and helps sort through data imported from external evidence sources Includes tips on presenting evidence in compelling, easy-to-understand formats
Using Google Earth Geo-Location in Digital Forensic Investigations
Author: Michael Harrington,Michael Cross
This book of phenomenal illustrations provides a wealth of visual information on the wide variety of landform processes over all latitudes, climates and geological time-scales. It invites you to observe the surface of planet Earth, to appreciate its astonishing beauty and to explore scientific explanations for the form of our landscapes. 250 full-colour images from Google Earth enable all types of terrestrial environments and landforms to be appreciated at a glance. Images are explained with scales, coordinates, explanatory text and references, making the landform processes active on our globe easy for the reader to comprehend. See the effects of both sudden and slow forming agents such as the impact of a comet or meteorite, and erosion and deposition processes through wind, flowing water, creeping glacier ice, or frost in the ground. Appreciate how landscapes are shaped by processes such as weathering, transport and erosion and how that erosion enables us to look into endogenic processes (those within the Earth ́s crust), called tectonics. These images and the processes that they document show that continents are shifting, mountains are uplifting, and ocean bottoms may sink deeper. This collection will appeal to everyone: researchers, students and non-experts alike can take inspiration from these images, which bring the landforms of the world to life. The scientific discipline of geomorphology becomes accessible through the fascinating insights that these clear, well explained images allow.
Understanding our Environment
Author: Anja M. Scheffers,Simon M. May,Dieter H. Kelletat
Among its many amazing applications, Google now has web-based alternatives to many of the applications in Microsoft Office. This comprehensive and easy-to-follow new book enables you to explore Google's new office applications in detail. Once you do, you'll be in good company -- more than 100,000 small businesses and some corporations are already looking to take advantage of these free Google offerings. Google Apps: The Missing Manual teaches you how to use three relatively new applications from Google: "Docs and Spreadsheets", which provide many of the same core tools that you find in Word and Excel; and Google Calendar and Gmail, the applications that offer an alternative to Outlook. This book demonstrates how these applications together can ease your ability to collaborate with others, and allow you access to your documents, mail and appointments from any computer at any location. Of course, as remarkable as these applications are, Google's office suite is definitely a work-in-progress. Navigating what you can and can't do and -- more importantly -- understanding how to do it isn't always easy. And good luck finding enough help online. Google Apps: The Missing Manual is the one book you need to get the most out of this increasingly useful part of the Google empire. This book: Explains how to create, save and share each of Google's web-based office applications Offers separate sections for Docs and Spreadsheets, Google Calendar, and Gmail Demonstrates how to use these applications in conjunction with one another Gives you crystal-clear and jargon-free explanations that will satisfy users of all technical levels Many of you already use Gmail, but do you know its full potential? Do you know how you can increase its power by using Gmail with Doc and Spreadsheets and Google Calendar? You'll find out with Google Apps: The Missing Manual. You'll also come to understand why large corporations such as General Electric and Proctor & Gamble are taking a long, hard look at these applications.
The Missing Manual
Author: Nancy Conner
Publisher: "O'Reilly Media, Inc."
Far away shores, exotic islands or adventurous sea voyages - coasts are the destination of dreams for millions of people around the globe. Large numbers of people also call coasts their home; in many countries a narrow coastal strip is densely populated making these places vulnerable to marine natural hazards such as storms or tsunamis. The book Coastlines of the World with Google Earth aims to draw people's attention (within and outside of the science community) towards coastal sciences and spark interest for the extraordinary diversity and beauty of coastal environments. The book illustrates the fascinating variety of coastal landscapes using images from Google Earth's virtual globe that allow us to explore the world and demonstrate knowledge and applications of coastal science in many different fields in an engaging visual tour. The book of Anja and Sander Scheffers and Dieter Kelletat is a true cornucopia for everyone, both scientists and laymen, interested in coastal geomorphology. On the one hand, it documents the enormous significance of Google Earth for coastal science issues and shows how powerful this tool is for visualizing coastal features and processes. On the other hand, the reader gets a vivid insight in the many varieties of coastal science and its applications. This is especially true with regard to coastal hazards such as extreme events and global sea level rise knowing that the vulnerability of coastal zones has dramatically increased during the past decades. The fact that the book is so attractive and inspiring to both beginners and experts is also due to the huge experience that the authors have gained during their manifold research activities. Andreas Vött, Johannes Gutenberg-Universität Mainz, Germany This book will have great appeal to coastal researchers, at both beginning and advanced stages, because it integrates Google satellite imagery with coastal marine classification and in-depth studies by the authors from many parts of the world. The world’s coastline is well represented in this book which has a truly global perspective of unique, dramatic and commonplace coastal landforms. The authors in collaboration with the publisher have prepared a very handsome volume that will no doubt become a classic in the fullness of time. This book represents one of the first efforts to utilize Google images in a scientific manner to illustrate the diversity of coastal morphologies on a worldwide basis. The plethora of color satellite images, block diagrams, and oblique photography makes this book a valuable resource for a wide array of specialists that will want to have handy access to this unique work. This coastal compendium is an illustrated tour de force that belongs on researchers' bookshelves as well as on coffee tables for casual enjoyment. Charles Finkl, Florida Atlantic University, Boca Raton, FL, USA
Understanding our Environment
Author: Anja M. Scheffers,Sander R. Scheffers,Dieter H. Kelletat
Publisher: Springer Science & Business Media
Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Jerri L. Ledford,Joe Teixeira,Mary E. Tyler
Publisher: John Wiley and Sons
MAKE THE MOST OF THE WORLD’S HOTTEST NEW BROWSER, GOOGLE CHROME! Finally, there’s a web browser for today’s Internet, and today’s user: you! It’s Chrome. (From Google—of course!) Now, there’s a book that reveals how you can use all of Google Chrome’s built-in power and speed—and extend Chrome to do even more! Jerri Ledford and Yvette Davis start with a quick, practical tour of Google Chrome’s stripped-down, hot-rod interface —including its do-everything, know-everything Omnibox. You’ll be using Chrome like a pro in minutes, but that’s just the beginning. You won’t just learn how to customize Chrome: You’ll dive under the hood, tweak its code, and transform it into the browser of your dreams. Bottom line: If Google Chrome can do it, this book will help you do it smarter, faster, better! Covers all this, and more... • Improving life on the Web: what’s new and different about Chrome, and why you care • Getting from Chrome newbie to power user—fast! • Browsing more safely in the Web jungle • Spit-shining Chrome: making a good-looking browser look spectacular • Optimizing your own web site to make the most of Google Chrome • Tweaking tabs, and more: customizing Chrome to your heart’s content • Saving time with Google Chrome keyboard shortcuts • Troubleshooting problems with Google Chrome, step-by-step • Learning about Chromium (the foundation on which Google Chrome is built) and its components, WebKit, WebKit Core, WebKit Port, and WebKit Glue.
Author: Jerri Ledford,Yvette Davis
Publisher: Que Publishing
Want to find every pizza place within a 15-mile radius? Where the dog parks are in a new town? The most central meeting place for your class, club or group of friends? The cheapest gas stations on a day-to-day basis? The location of convicted sex offenders in an area to which you may be considering moving? The applications, serendipitous and serious, seem to be infinite, as developers find ever more creative ways to add to and customize the satellite images and underlying API of Google Maps. Written by Schuyler Erle and Rich Gibson, authors of the popular Mapping Hacks, Google Maps Hacks shares dozens of tricks for combining the capabilities of Google Maps with your own datasets. Such diverse information as apartment listings, crime reporting or flight routes can be integrated with Google's satellite imagery in creative ways, to yield new and useful applications. The authors begin with a complete introduction to the "standard" features of Google Maps. The adventure continues with 60 useful and interesting mapping projects that demonstrate ways developers have added their own features to the maps. After that's given you ideas of your own, you learn to apply the techniques and tools to add your own data to customize and manipulate Google Maps. Even Google seems to be tacitly blessing what might be seen as unauthorized use, but maybe they just know a good thing when they see one. With the tricks and techniques you'll learn from Google Maps Hacks, you'll be able to adapt Google's satellite map feature to create interactive maps for personal and commercial applications for businesses ranging from real estate to package delivery to home services, transportation and more. Includes a foreword by Google Maps tech leads, Jens and Lars Rasmussen.
Author: Rich Gibson,Schuyler Erle
Publisher: "O'Reilly Media, Inc."
Step-by-step instructions with callouts to new Google Chromebook photos that show you exactly what to do Help when you run into Chromebook problems or limitations Tips and Notes to help you get the most from your brand-new Chromebook Full-color, step-by-step tasks walk you through getting and keeping your Chromebook or ChromeboxTM working just the way you want. Learn how to: Quickly set up your Chromebook or Chromebox, log in, and get productive Get comfortable with Google’s intuitive new Chrome Desktop interface Reliably connect to Wi-Fi or Ethernet networks Use Google Drive to access files from your Chromebook or any other computer Securely share files with Facebook, Twitter, and Google+ followers or friends Play and edit photos, music, and video online Browse and search the Web with the Google Chrome browser Safely share your Chromebook with other users Get started with free or low-cost web-based office productivity software Build shared calendars, schedule meetings, and manage email Find great new apps for business, education, entertainment, gaming, and more Print to your printer across the Internet with Google Cloud Print Configure your Chromebook for maximum security and privacy Optimize your Chromebook’s performance and battery life Work and play faster with Chromebook’s built-in keyboard shortcuts Evaluate the new top-of-the-line Google Chromebook Pixel Troubleshoot and recover from frozen apps and other problems CATEGORY: PC Hardware COVERS: Google Chromebook USER LEVEL: Beginning-Intermediate
Author: Michael Miller
Publisher: Que Publishing
In just 24 sessions of one hour or less, Sams Teach Yourself Google TV App Development in 24 Hours will help you master app development with the radically improved new version of Google TV running Android 3.2 and Android second-screen apps using 4.2. Using its straightforward, step-by-step approach, you’ll gain the hands-on skills you need to build all three types of Google TV apps: Web, Android, and second-screen apps. You’ll learn today’s Google TV development best practices. Every lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world success! Step-by-step instructions carefully walk you through the most common Google TV development tasks Quizzes and Exercises at the end of each chapter help you test your knowledge Notes present interesting information related to the discussion Tips offer advice or show you easier ways to perform tasks Cautions alert you to possible problems and give you advice on how to avoid them Carmen Delessio is an expert Android and application developer who has worked as a programmer, technical architect, and CTO at large and small organizations. He began his online development career at Prodigy working on early Internet applications. He has written for Androidguys.com, Mashable, and ScreenItUp.com. His apps can be found at Bffmedia.com. Learn how to… n Develop for TV watchers and the “10-foot user experience” n Create highly interactive and responsive TV apps n Use Google TV’s optimized HTML templates and layouts n Integrate HTML5 and jQuery into your Google TV apps n Design effective user interaction, dialogs, navigation, and video sitemaps n Organize Google TV apps intuitively with Tabs and the ActionBar n Use Fragments to simplify your development process n Store structured data locally in SQLite for instant user access n Create and use ContentProviders n Use the Channel Listing Provider for apps with TV listings and changing channels n Build second-screen apps to connect Google TV with a second device n Use the Anymote protocol to handle messaging between TVs and remote devices n Bring it all together to build a complete Google TV app, from start to finish
Author: Carmen Delessio
Publisher: Sams Publishing
A look at the increasing role played by Google in education explores the many applications available through Google, from shared documents, presentations, and spreadsheets, to calendars and social networking tools.
Author: Kathryn Martin
Publisher: Shell Education
Content is the key to having a great website that Google loves. Good fresh content that is accurate, informative, and current will bring people to visit and return. If you run a site that allows comments, check into making your comments “no follow” because this will keep shabby links from being posted by people who are just looking for link juice. Optimizing your website for successful search engine results is all about providing quality. If you have evergreen content rather than a blog, check it from time to time to make sure all links are working and that the information is still relevant.
Author: Amanda Eliza Bertha
Discover the secrets of the Google SketchUp with the 16 real-world professional-level projects including parks, structures, concept art, and illustration. Google SketchUp Workshop includes all the wide variety of projects that SketchUp can be used for-architectural visualization, landscape design, video game and film conception, and more. SketchUp masters in every field will get you up to speed in this agile and intuitive software and then show you the real uses with through projects in architecture, engineering, and design.
Author: Laurent Brixius
Publisher: Taylor & Francis
Google App Engine is one of the key technologies to emerge in recent years to help you build scalable web applications even if you have limited previous experience. If you are a Java programmer, this book offers you a Java approach to beginning Google App Engine. You will explore the runtime environment, front-end technologies like Google Web Toolkit, Adobe Flex, and the datastore behind App Engine. You'll also explore Java support on App Engine from end to end. The journey begins with a look at the Google Plugin for Eclipse and finishes with a working web application that uses Google Web Toolkit, Google Accounts, and Bigtable. Along the way, you'll dig deeply into the services that are available to access the datastore with a focus on Java Data Objects (JDO), JDOQL, and other aspects of Bigtable. With this solid foundation in place, you'll then be ready to tackle some of the more advanced topics like integration with other cloud platforms such as Salesforce.com and Google Wave. NOTE: The source code files which accompanied this title are no longer available. Neither Apress nor the author is able to supply these files.
Author: Kyle Roche,Jeff Douglas