Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience’s attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around “what’s in it for them” *Change passive listeners into active participants *Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. From the Hardcover edition.
Connect, Persuade, and Triumph with the Hidden Power of Story
Author: Peter Guber
Publisher: Crown Business
Category: Business & Economics
There has never been a more remarkable national leader in modern history than Peter the Great (1672–1725). He was a giant in every way. In physical stature, willpower, enthusiasm, energy, libertinism, and refusal to accept old conventions, he stood head and shoulders above his contemporaries. He grew up in an atmosphere of fear, suspicion, and court rivalries that often assumed violent forms. He only gained power, at the age of seventeen, by ousting his half sister, Sophia, and shutting her up in a nunnery. As a product of the system, Peter was, of necessity, ruthless and tyrannical, personally carrying out the execution of defeated rebels and even effecting the death of his own son. But there his identification with Russia's past ends. For what has earned Peter his place in history is his tearing his country, kicking and screaming, from its traditional, oriental customs and beliefs and integrating it into the life of Europe. He removed the privileges of the medieval aristocracy, brought the church under state control, and rejected the old Russian calendar in favor of the dating system used in Europe. He even ordered his courtiers and officials to shave their traditional beards and adopt Western dress codes. He avidly studied the latest scientific and technological advances and employed them to build a modern army and to create from scratch a Russian navy. These tools he used to devastating effect by destroying the Swedish Empire and making Russia (with its brand-new capital, St. Petersburg) master of the Baltic. European leaders did not know what to make of this eccentric, unsophisticated tsar who loathed pomp and ceremony, served as a junior officer in his own armed forces, and indulged in rowdy, boorish behavior. Yet, by the end of his remarkable reign, this man, who had made a servant girl his own wife and empress, had married members of his family into the royal houses of Europe. Thanks to Peter the Great, Russia was profoundly changed. So was Europe. Derek Wilson tells his extraordinary story with a verve and atmospheric detail that emphasizes vividly the impact this one man made not only in Russia, but in the wider world. Peter the Great created a new Europe in which, for good or ill, Russia was to play a crucial part. His contemporaries were obliged to come to terms with him. And today, it is perhaps even more important for us to understand the historical context and the pivotal role Peter played in the creation of a whole new order.
Author: Derek Wilson
Publisher: St. Martin's Press
When Catherine II died in St Petersburg in 1796 the world sensed the loss of the most celebrated monarch of Europe - something no one would have predicted at the birth sixty-seven years before of an obscure German princess, Sophie of Anhalt-Zerbst, later married off to the pathetic heir to the Russian throne. There were few greater transformations of fortunes in history. Sophie/Catherine had come to rule in her own right over the largest state in existence since the fall of the Roman Empire. She was branded both a usurper and an assassin when she seized power from her wretched husband in 1762. Yet she survived the initial succession crisis, and went on to occupy the Russian throne for thirty-four years. In the process, she turned her new empire from peripheral pariah to European great power.
Author: Simon Dixon
Publisher: Profile Books
Category: Biography & Autobiography
From debut author Peter Stone comes a heart-stopping, pulse-pounding political thriller that’s perfect for fans of Ally Carter and House of Cards. When recent high school graduate Cameron Carter lands an internship with Congressman Billy Beck in Washington, DC, he thinks it is his ticket out of small town captivity. What he lacks in connections and Beltway polish he makes up in smarts, and he soon finds a friend and mentor in fellow staffer Ariel Lancaster. That is, until she winds up dead. As rumors and accusations about her death fly around Capitol Hill, Cameron’s low profile makes him the perfect candidate for an FBI investigation that he wants no part of. Before he knows it—and with his family’s future at stake—he discovers DC’s darkest secrets as he races to expose a deadly conspiracy. If it doesn’t get him killed first.
Author: Peter Stone
Publisher: Simon & Schuster Books for Young Readers
Category: Young Adult Fiction
The independence of the Federal Reserve is considered a cornerstone of its identity, crucial for keeping monetary policy decisions free of electoral politics. But do we really understand what is meant by "Federal Reserve independence"? Using scores of examples from the Fed's rich history, The Power and Independence of the Federal Reserve shows that much common wisdom about the nation's central bank is inaccurate. Legal scholar and financial historian Peter Conti-Brown provides an in-depth look at the Fed's place in government, its internal governance structure, and its relationships to such individuals and groups as the president, Congress, economists, and bankers. Exploring how the Fed regulates the global economy and handles its own internal politics, and how the law does—and does not—define the Fed's power, Conti-Brown captures and clarifies the central bank's defining complexities. He examines the foundations of the Federal Reserve Act of 1913, which established a system of central banks, and the ways that subsequent generations have redefined the organization. Challenging the notion that the Fed Chair controls the organization as an all-powerful technocrat, he explains how institutions and individuals—within and outside of government—shape Fed policy. Conti-Brown demonstrates that the evolving mission of the Fed—including systemic risk regulation, wider bank supervision, and as a guardian against inflation and deflation—requires a reevaluation of the very way the nation's central bank is structured. Investigating how the Fed influences and is influenced by ideologies, personalities, law, and history, The Power and Independence of the Federal Reserve offers a uniquely clear and timely picture of one of the most important institutions in the United States and the world.
Author: Peter Conti-Brown
Publisher: Princeton University Press
Category: Business & Economics
An assembly of top articles by a distinguished New Yorker art critic shares his lighthearted perspectives on an array of topics, from art history and the role of nationalism in creativity to profiles of prominent members of the art world and the role of art as a reflection of the self.
writings on art from the New Yorker
Author: Peter Schjeldahl
Presents a reconstruction of the eighteenth-century empress's life that covers her efforts to engage Russia in the cultural life of Europe, her creation of the Hermitage, and her numerous scandal-free romantic affairs.
Portrait of a Woman
Author: Robert K. Massie
Publisher: Random House Incorporated
Category: Biography & Autobiography
World Class IT Why Businesses Succeed When IT Triumphs Peter A. High Foreword by John Boushy, former CIO of Harrah's Entertainment and former CEO of Ameristar Casinos Praise for World Class IT "Technology and business leaders alike must understand how to use IT to their advantage. Today, all businesses are technology companies powered by people; it is simply a question of degree. Failure to understand this and to harness technology to a company's advantage will result in one's company being a follower in an industry as opposed to a shaper of it. In World Class IT, Peter High distills the key principles for business and IT leaders to follow to ensure that your company is a leader rather than a laggard." —Robert Willett, CEO, Best Buy International "World Class IT taps the experience and advice of the world's greatest thinkers in corporate technology and marries it with a simple, yet powerful working framework. Peter's access to the best-of-the-best CIOs and his ability to boil their learnings down to the essentials is invaluable." —Gregor Bailar, former chief information officer, Capital One, and former chief information officer, NASDAQ "Peter High has made a valuable, highly practical, and rigorous contribution to principles-based IT resource management. Peter has observed accomplished CIOs transforming IT management in their organizations from narrow 'spectator support' for their senior management teams to a 'participative sport' resulting in a strategic IT asset. This is an important read for CIOs and their IT management teams." —Richard Nolan, the Philip M. Condit Endowed Chair in Business Administration at the University of Washington, Foster School of Business, and the William Barclay Harding Professor of Business Administration at the Harvard Business School (emeritus) "Peter High has uncovered and illuminated important principles that are relevant to any IT executive. We find that many of our most successful IT strategies are reflected in his framework, and I certainly learned from his research, as well." —Randy Spratt, executive vice president, chief information officer, and chief technology officer, McKesson "Following the principles and subprinciples of World Class IT offers invaluable insights and will improve performance no matter the company." —Tim Harvey, former executive vice president of shared services and chief information officer, Hilton Hotels Corporation
Why Businesses Succeed When IT Triumphs
Author: Peter A. High
Publisher: John Wiley & Sons
Category: Business & Economics
Based on hours of unprecedented interviews with members of the Bush family, The Bushes tells the inside story of the unique dynasty at the heart of American power. As well as laying out the secretive family’s inner workings, this intimate and fascinating group portrait probes into such sensitive matters as their dealings in the oil business, George W.’s turbulent youth, and Jeb’s likely run for the presidency in 2008. In this first full-scale biography, Peter and Rochelle Schweizer insightfully explore the secrets of the Bushes’ rise from obscurity to unprecedented influence. The family’s free-flowing, pragmatic, and opportunistic style consciously distinguishes them from previous political dynasties; they consider themselves the “un-Kennedys.” But with their abiding emphasis on loyalty and networking, the Bushes’ continuing success seems assured–making this book essential reading for anyone who cares about America’s future. From the Trade Paperback edition.
Author: Peter Schweizer,Rochelle Schweizer
Category: Biography & Autobiography
More than once he professed an aversion to the exercise of power, asking only for a quiet life outside Russia; yet he acceded to the throne in a bloody coup which involved the murder of his own father, Paul I. He claimed to 'love constitutions'; yet he failed to implement the constitutional programmes written in his reign for Russia. He frequently expressed his abhorrence of serfdom; yet he did little to challenge the institution of serfdom or ameliorate the condition of the peasants - indeed he consigned tens of thousands of them to the hated military colonies. He asserted that his only ambition was to see Europe at peace; yet his wars, not only with Napoleonic France but also with Sweden and the Ottoman Empire, drove the borders of Russia deeper into the continent of Europe than in any previous reign. Janet Hartley explores these contradictions and paradoxes
Author: Janet M. Hartley
Publisher: Addison-Wesley Longman Limited
A Historical Profile
Author: Gerhard Ritter
Publisher: Univ of California Press
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • The Washington Post • Entertainment Weekly • The Seattle Times • St. Louis Post-Dispatch • Bloomberg Businessweek In this magnificent biography, the Pulitzer Prize–winning author of American Lion and Franklin and Winston brings vividly to life an extraordinary man and his remarkable times. Thomas Jefferson: The Art of Power gives us Jefferson the politician and president, a great and complex human being forever engaged in the wars of his era. Philosophers think; politicians maneuver. Jefferson’s genius was that he was both and could do both, often simultaneously. Such is the art of power. Thomas Jefferson hated confrontation, and yet his understanding of power and of human nature enabled him to move men and to marshal ideas, to learn from his mistakes, and to prevail. Passionate about many things—women, his family, books, science, architecture, gardens, friends, Monticello, and Paris—Jefferson loved America most, and he strove over and over again, despite fierce opposition, to realize his vision: the creation, survival, and success of popular government in America. Jon Meacham lets us see Jefferson’s world as Jefferson himself saw it, and to appreciate how Jefferson found the means to endure and win in the face of rife partisan division, economic uncertainty, and external threat. Drawing on archives in the United States, England, and France, as well as unpublished Jefferson presidential papers, Meacham presents Jefferson as the most successful political leader of the early republic, and perhaps in all of American history. The father of the ideal of individual liberty, of the Louisiana Purchase, of the Lewis and Clark expedition, and of the settling of the West, Jefferson recognized that the genius of humanity—and the genius of the new nation—lay in the possibility of progress, of discovering the undiscovered and seeking the unknown. From the writing of the Declaration of Independence to elegant dinners in Paris and in the President’s House; from political maneuverings in the boardinghouses and legislative halls of Philadelphia and New York to the infant capital on the Potomac; from his complicated life at Monticello, his breathtaking house and plantation in Virginia, to the creation of the University of Virginia, Jefferson was central to the age. Here too is the personal Jefferson, a man of appetite, sensuality, and passion. The Jefferson story resonates today not least because he led his nation through ferocious partisanship and cultural warfare amid economic change and external threats, and also because he embodies an eternal drama, the struggle of the leadership of a nation to achieve greatness in a difficult and confounding world. Praise for Thomas Jefferson: The Art of Power “This is probably the best single-volume biography of Jefferson ever written.”—Gordon S. Wood “A big, grand, absorbing exploration of not just Jefferson and his role in history but also Jefferson the man, humanized as never before.”—Entertainment Weekly “[Meacham] captures who Jefferson was, not just as a statesman but as a man. . . . By the end of the book . . . the reader is likely to feel as if he is losing a dear friend. . . . [An] absorbing tale.”—The Christian Science Monitor “This terrific book allows us to see the political genius of Thomas Jefferson better than we have ever seen it before. In these endlessly fascinating pages, Jefferson emerges with such vitality that it seems as if he might still be alive today.”—Doris Kearns Goodwin From the Hardcover edition.
Author: Jon Meacham
Publisher: Random House
Category: Biography & Autobiography
Offers two hundred biographical entries about great leaders from history, classifying them as conquerors, innovators, problem solvers, profit makers, strategists, visionaries, systems creators, and leveragers.
Author: Alan Axelrod
Publisher: Prentice Hall Press
Category: Business & Economics
Unique survey of best works by16th-century Flemish printmaker presents 64 engravings and one woodcut, each accompanied by an informative essay. Subjects include landscapes, ships and the sea, peasants, humor, and religion.
Author: H. Arthur Klein
Publisher: Courier Corporation
American history has always been an irresistible source of inspiration for filmmakers, and today, for good or ill, most Americans'sense of the past likely comes more from Hollywood than from the works of historians. In important films such as The Birth of a Nation (1915), Roots (1977), Apocalypse Now (1979), and Saving Private Ryan (1998), how much is entertainment and how much is rooted in historical fact? In The Columbia Companion to American History on Film, more than seventy scholars consider the gap between history and Hollywood. They examine how filmmakers have presented and interpreted the most important events, topics, eras, and figures in the American past, often comparing the film versions of events with the interpretations of the best historians who have explored the topic. Divided into eight broad categories—Eras; Wars and Other Major Events; Notable People; Groups; Institutions and Movements; Places; Themes and Topics; and Myths and Heroes—the volume features extensive cross-references, a filmography (of discussed and relevant films), notes, and a bibliography of selected historical works on each subject. The Columbia Companion to American History on Film is also an important resource for teachers, with extensive information for research or for course development appropriate for both high school and college students. Though each essay reflects the unique body of film and print works covering the subject at hand, every essay addresses several fundamental questions: What are the key films on this topic? What sources did the filmmaker use, and how did the film deviate (or remain true to) its sources? How have film interpretations of a particular historical topic changed, and what sorts of factors—technological, social, political, historiographical—have affected their evolution? Have filmmakers altered the historical record with a view to enhancing drama or to enhance the "truth" of their putative message?
How the Movies Have Portrayed the American Past
Author: Peter C. Rollins
Publisher: Columbia University Press
A series of essays on Canadian authors profiling the writers work, providing insight into themes, and giving a chronology of the authors life.
Author: Jeffrey M. Heath
Category: Literary Criticism
Putin's bestselling biographer reveals how, in the space of a generation, Russia surrendered to a more virulent and invincible new strain of autocracy.
How Totalitarianism Reclaimed Russia
Author: Masha Gessen
"This is a book about the most admirable of human virtues--courage. 'Grace under pressure,' Ernest Hemingway defined it. And these are the stories of the pressures experienced by eight United States Senators and the grace with which they endured them." -- John F. Kennedy During 1954-55, John F. Kennedy, then a U.S. Senator, chose eight of his historical coleagues to profile for their acts of astounding integrity in the face of overwhelming opposition. These heroes include John Quincy Adams, Daniel Webster, Thomas Hart Benson, and Robert A. Taft. Awarded the Pulitzer Prize in 1956, Profiles in Courage resounds with timeless lessons on themost cherished of virtues and is a powerful reminder of the strength of the human spirit. It is, as Robert Kennedy states in the foreword, "not just stories of the past but a book of hope and confidence for the future. What happens to the country, to the world, depends on what we do with what others have left us.
Author: John Fitzgerald Kennedy
Publisher: Harper Perennial