People Aren't Robots

A Practical Guide to the Psychology and Technique of Questionnaire Design

Author: F. Annie Pettit, Ph.d.

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539730644

Category:

Page: 60

View: 8659

This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists. This book was conceived by experienced researcher with more than fifteen years of practical experience who realized that many questionnaire guides continue to treat the people who answer questionnaires as robots rather than as fallible, imperfect people. Topics include general considerations related to the process, how to write screener questions, how to write data quality questions, and how to tackle specific types of questions from single-selects, grids, scales, and more.
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Designing Quality Survey Questions

Author: Sheila B. Robinson,Kimberly Firth Leonard

Publisher: SAGE Publications

ISBN: 1506330533

Category: Social Science

Page: 256

View: 3211

Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, “Stories from the Field” features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned.
Posted in Social Science

The Insights Revolution: Questioning Everything

Author: Andrew Grenville

Publisher: Lulu.com

ISBN: 0359058906

Category: Business & Economics

Page: 142

View: 1649

The insights industry is in trouble. It's not growing, despite an explosion of information, decreasing costs and an increase in the need for informed decision making. And it still does not have real influence in the boardroom. It is too often focused on what happened, and not on where to go and what to do next. It focuses on methodology instead of decision making. And it is gathering its data from people it treats like chattel, which leads to results being unreliable if not downright wrong. This book takes a problem/solution approach; it is organized into chapters which shine an uncomfortable light on all too familiar practices before suggesting a better way forward. The book is fueled by interviews with insights professionals, marketers and strategists from around the world, including people from organizations like Coca-Cola, Discovery Channel, Estée Lauder, ESOMAR, Facebook, Intel, Pfizer, PwC, Sunovion, Telstra, Twitter, Virgin Australia, U.S. Bank, Visa, Warner Bros, and World Vision.
Posted in Business & Economics

Evaluating Ministry

Principles and Processes for Clergy and Congregations

Author: Jill M. Hudson

Publisher: Rowman & Littlefield

ISBN: 1566995191

Category: Religion

Page: 74

View: 8952

Grounding evaluation in the theological and organizational context of mission (everyone a minister), Hudson describes case studies of four successful evaluation models that include the whole church. She suggests how "whole church" reviews might result in stronger pastoral ministry and new directions for mission. An important resource that will help clergy and laity explore mutual ministry, judicatory executives strengthen congregations, and new pastors get through their first congregational evaluation.
Posted in Religion

Questionnaire Design

How to Plan, Structure and Write Survey Material for Effective Market Research

Author: Ian Brace

Publisher: Kogan Page Publishers

ISBN: 0749454997

Category: Business & Economics

Page: 320

View: 8368

If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
Posted in Business & Economics

Developing a Questionnaire

Author: Bill Gillham

Publisher: A&C Black

ISBN: 1441154868

Category: Education

Page: 124

View: 5723

Developing a Questionnaire: 2nd Edition is a comprehensive guide to the successful design and implementation of questionnaires as a research method. It covers: how, why and when to use questionnaires how to analyse data how to present results how to relate questionnaires to other forms of research. This second edition contains new chapters on the use of questionnaires in surveys, face-to-face questionnaires and telephone interviews.
Posted in Education

Ace the Corporate Personality Test

Author: Edward Hoffman

Publisher: McGraw Hill Professional

ISBN: 9780071415873

Category: Business & Economics

Page: 158

View: 6225

Virtually everyone looking for corporate work today must submit to a personality test. Better plan ahead and prepare yourself with this quick and easy guide to out-foxing and out-psyching the dreaded test. Author Edward Hoffman delivers a jargon-free tutorial on what applicants can expect from the test. He explains what six dimensions of personality the test measures, how the test is evaluated, and most importantly, what employers can and can’t ask applicants. Ace the Corporate Personality Test also features: Sample questions and scripted answers from tests that are widely used. Advice on how to frame your answers so they fit the particular position you’re seeking, whether in sales, management, or elsewhere. Detailed tips on how to conquer pre-test jitters and optimize concentration. Insights into legal issues and the rights of applicants regarding test results. Learn how to position yourself for the job you want, and ensure that your personality test says everything you want it to say to prospective employers.
Posted in Business & Economics

You Can Choose to be Happy

"Rise Above" Anxiety, Anger, and Depression (with Research Evidence)

Author: Tom G. Stevens PhD

Publisher: You Can Choose To Be Happy

ISBN: 0965337723

Category: Psychology

Page: 320

View: 9990

Dr. Stevens' research identifies specific learnable beliefs and skills--not general, inherited traits--that cause people to be happy and successful.
Posted in Psychology

Authentic Happiness

Author: Martin Seligman

Publisher: Hachette UK

ISBN: 1857884132

Category: Self-Help

Page: 338

View: 5546

In this important, entertaining book, one of the world's most celebrated psychologists, Martin Seligman, asserts that happiness can be learned and cultivated, and that everyone has the power to inject real joy into their lives. In Authentic Happiness, he describes the 24 strengths and virtues unique to the human psyche. Each of us, it seems, has at least five of these attributes, and can build on them to identify and develop to our maximum potential. By incorporating these strengths - which include kindness, originality, humour, optimism, curiosity, enthusiasm and generosity -- into our everyday lives, he tells us, we can reach new levels of optimism, happiness and productivity. Authentic Happiness provides a variety of tests and unique assessment tools to enable readers to discover and deploy those strengths at work, in love and in raising children. By accessing the very best in ourselves, we can improve the world around us and achieve new and lasting levels of authentic contentment and joy.
Posted in Self-Help

The Quest for Artificial Intelligence

Author: Nils J. Nilsson

Publisher: Cambridge University Press

ISBN: 1139642820

Category: Computers

Page: N.A

View: 7546

Artificial intelligence (AI) is a field within computer science that is attempting to build enhanced intelligence into computer systems. This book traces the history of the subject, from the early dreams of eighteenth-century (and earlier) pioneers to the more successful work of today's AI engineers. AI is becoming more and more a part of everyone's life. The technology is already embedded in face-recognizing cameras, speech-recognition software, Internet search engines, and health-care robots, among other applications. The book's many diagrams and easy-to-understand descriptions of AI programs will help the casual reader gain an understanding of how these and other AI systems actually work. Its thorough (but unobtrusive) end-of-chapter notes containing citations to important source materials will be of great use to AI scholars and researchers. This book promises to be the definitive history of a field that has captivated the imaginations of scientists, philosophers, and writers for centuries.
Posted in Computers

Why Don't Students Like School?

A Cognitive Scientist Answers Questions About How the Mind Works and What It Means for the Classroom

Author: Daniel T. Willingham

Publisher: John Wiley & Sons

ISBN: 9780470730454

Category: Education

Page: 240

View: 8786

Easy-to-apply, scientifically-based approaches for engaging students in the classroom Cognitive scientist Dan Willingham focuses his acclaimed research on the biological and cognitive basis of learning. His book will help teachers improve their practice by explaining how they and their students think and learn. It reveals-the importance of story, emotion, memory, context, and routine in building knowledge and creating lasting learning experiences. Nine, easy-to-understand principles with clear applications for the classroom Includes surprising findings, such as that intelligence is malleable, and that you cannot develop "thinking skills" without facts How an understanding of the brain's workings can help teachers hone their teaching skills "Mr. Willingham's answers apply just as well outside the classroom. Corporate trainers, marketers and, not least, parents -anyone who cares about how we learn-should find his book valuable reading." —Wall Street Journal
Posted in Education

The Listen Lady

A Novel and Social Media Research Guide Baked Into One

Author: F. Annie Pettit, Ph.d.

Publisher: Createspace Independent Pub

ISBN: 9781466425019

Category: Business & Economics

Page: 212

View: 1115

Research should be fun and interesting, not boring and over-complicated. The Listen Lady combines the best of storytelling and market research education to outline the processes, advantages, and disadvantages of social media listening research. Topics include data collection, content analysis, sentiment analysis, and data quality. Written for brand managers, marketing practitioners, and researchers, practical examples are described in plain language to make the technique easily accessible to everyone. Is it a novel? Is it a textbook? Why not both! Join the Listen Lady as she guides her protégé , Crystal, through the rights and wrongs, and the problems and successes of social media research. Crystal has poured every penny she has ever earned into running her own bakery. Unfortunately, without proper guidance, her fledgling business is failing. With barely enough customers to keep the lights on, and not a speck of research knowledge, she must learn the practice of social media research quickly or her dream will melt away. ---------------------------------------------------------------------------------- Reviews by Industry Experts ---------------------------------------------------------------------------------- Annie has baked a sumptuous cupcake of a story using all the mysterious ingredients of social media to illustrate practical marketing applications that any entrepreneur could understand and apply to make their business more successful. - Cam Davis, Ph.D. @CamDavis48, Managing Director of Social Data Research The book is a lovely, easy read which neatly identifies, lists and extols the key pillars of our Social Media ethics and tops them off with a nice little analytical “cherry.” - Finn Raben, @Finn01, Director General of ESOMAR FANTASTIC! Very clever wording choices, phrases. Imagery is excellent. Crystal is someone I relate to. - Kathryn Korostoff, @ResearchRocks, President of Research Rockstar, Author of How to Hire & Manage Market Research Agencies Annie manages to place a real-world stepwise guide to conducting social media research in a clever fictionalized novel form. This book is great for business and research managers alike. Well worth the read! - Vaughn Mordecai, @Discores, President of Discovery Research Group, Author of The Landmark Blog A sure sign of the times – proof that social media research has come of age, a “how to” book has been written in a light hearted way by no less than our favourite blogger, LoveStats. A “must read” for aspiring social media analysts. - Tessie Ting, @TessieTweets, Co-Founder of Conversition
Posted in Business & Economics

Professional Automated Trading

Theory and Practice

Author: Eugene A. Durenard

Publisher: John Wiley & Sons

ISBN: 1118419294

Category: Business & Economics

Page: 384

View: 6959

An insider's view of how to develop and operate an automated proprietary trading network Reflecting author Eugene Durenard's extensive experience in this field, Professional Automated Trading offers valuable insights you won't find anywhere else. It reveals how a series of concepts and techniques coming from current research in artificial life and modern control theory can be applied to the design of effective trading systems that outperform the majority of published trading systems. It also skillfully provides you with essential information on the practical coding and implementation of a scalable systematic trading architecture. Based on years of practical experience in building successful research and infrastructure processes for purpose of trading at several frequencies, this book is designed to be a comprehensive guide for understanding the theory of design and the practice of implementation of an automated systematic trading process at an institutional scale. Discusses several classical strategies and covers the design of efficient simulation engines for back and forward testing Provides insights on effectively implementing a series of distributed processes that should form the core of a robust and fault-tolerant automated systematic trading architecture Addresses trade execution optimization by studying market-pressure models and minimization of costs via applications of execution algorithms Introduces a series of novel concepts from artificial life and modern control theory that enhance robustness of the systematic decision making—focusing on various aspects of adaptation and dynamic optimal model choice Engaging and informative, Proprietary Automated Trading covers the most important aspects of this endeavor and will put you in a better position to excel at it.
Posted in Business & Economics

The Design of Everyday Things

Revised and Expanded Edition

Author: Don Norman

Publisher: Basic Books

ISBN: 0465072992

Category: Business & Economics

Page: 384

View: 4444

The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Posted in Business & Economics

The Art of Game Design

A Book of Lenses, Second Edition

Author: Jesse Schell

Publisher: CRC Press

ISBN: 1498759564

Category: Computers

Page: 600

View: 9278

Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.
Posted in Computers

Buried in Treasures

Help for Compulsive Acquiring, Saving, and Hoarding

Author: David Tolin,Randy O. Frost,Gail Steketee

Publisher: Oxford University Press

ISBN: 0199329273

Category: Psychology

Page: 200

View: 3525

While most people find it relatively easy to manage their possessions, some find it extremely difficult. If you have a problem resisting the urge to acquire and you find your home cluttered and filled to capacity with items many people would find useless and unnecessary, you may suffer from a condition known as hoarding disorder. Hoarding is a behavioral problem consisting of clutter, difficulty discarding items, and excessive buying or acquiring. Hoarding is often associated with significant reduction in quality of life, and in extreme cases, it can pose serious health risks. If you or a loved one has hoarding disorder, this book can help. This fully updated Second Edition of Buried in Treasures outlines a scientifically based, effective program for helping those with hoarding disorder dig their way out of the clutter and chaos of their homes. Written by scientists and practioners who are leaders in studying and treating hoarding disorder, this book outlines a program of skill-building, learning to think about possessions in a different way, and gradual challenges to help people manage their clutter and their lives. It also provides useful information for family and friends of people who hoard, as they struggle to understand and help. Discover the reasons for your problems with acquiring, saving, and hoarding, and learn new ways of thinking about your possessions so you can decide what you really need and what you can do without. Learn to identify the "bad guys" that cause and maintain your hoarding behavior and meet the "good guys" who can help motivate you and put you on the path to change. Useful self-assessments will help you determine the severity of your problem. Training exercises, case examples, organizing tips, and motivation boosters help change the way you think and behave toward your possessions. This book provides easy-to-understand strategies and techniques that anyone can use.
Posted in Psychology

Influence (rev)

The Psychology of Persuasion

Author: Robert B. Cialdini

Publisher: Harper Collins

ISBN: 0688128165

Category: Business & Economics

Page: 320

View: 9984

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Posted in Business & Economics

Type Talk at Work (Revised)

How the 16 Personality Types Determine Your Success on the Job

Author: Otto Kroeger,Janet M. Thuesen,Hile Rutledge

Publisher: Delta

ISBN: 0307574148

Category: Psychology

Page: 416

View: 1802

What’s Your Type at Work? Are you one of those organized people who always complete your projects before they are due? Or do you put off getting the job done until the very last possible moment? Is your boss someone who readily lets you know how you are doing? Or does she always leave you unsure of precisely where you stand? Do you find that a few people on your team are incredibly creative but can never seem to get to a meeting on time? Do others require a specific agenda at the meeting in order to focus on the job at hand? Bestselling authors Otto Kroeger and Janet Thuesen make it easy to recognize your own type and those of your co-workers in Type Talk at Work, a revolutionary guide to understanding your workplace and thriving in it. fully revised and updated for its 10th anniversary, this popular classic now features a new chapter on leadership, showing you how to be more effective on the job. Get the most out of your employees—and employers—using the authors’ renowned expertise on typology. With Type Talk at Work, you’ll never look at the office the same way again! From the Trade Paperback edition.
Posted in Psychology

A Handbook for Teaching and Learning in Higher Education

Enhancing academic practice

Author: Heather Fry,Steve Ketteridge,Stephanie Marshall

Publisher: Routledge

ISBN: 1317650220

Category: Education

Page: 452

View: 2911

This entirely new edition of a very successful book focuses on developing professional academic skills for supporting and supervising student learning and effective teaching. It is built on the premise that the roles of those who teach in higher education are complex and multi-faceted. A Handbook for Teaching and Learning in Higher Education is sensitive to the competing demands of teaching, research, scholarship, and academic management. The new edition reflects and responds to the rapidly changing context of higher education and to current understanding of how to best support student learning. Drawing together a large number of expert authors, it continues to feature extensive use of case studies that show how successful teachers have implemented these ideas. It includes key topics such as student engagement and motivation, internationalisation, employability, inclusive strategies for teaching, effective use of technology and issues relating to postgraduate students and student retention. Part 1 explores a number of aspects of the context of UK higher education that affect the education of students, looking at the drivers of institutional behaviours and how to achieve success as a university teacher. Part 2 examines learning, teaching and supervising in higher education and includes chapters on working with diversity, encouraging independent learning and learning gain. Part 3 considers approaches to teaching and learning in different disciplines, covering a full range including arts and humanities, social sciences, experimental sciences through to medicine and dentistry. Written to support the excellence in teaching and learning design required to bring about student learning of the highest quality, this will be essential reading for all new lecturers, particularly anyone taking an accredited course in teaching and learning in higher education, as well as those experienced lecturers who wish to improve their teaching practice. Those working in adult learning and educational development will also find the book to be a particularly useful resource. In addition it will appeal to staff who support learning and teaching in various other roles.
Posted in Education

The Psychology Book

From Shamanism to Cutting-Edge Neuroscience, 250 Milestones in the History of Psychology

Author: Wade E. Pickren

Publisher: Sterling Milestones

ISBN: 9781454927884

Category:

Page: 528

View: 732

This stunningly illustrated book in Sterling's 'Milestones' series chronicles the history of psychology through 250 landmark events, theories, publications, experiments and discoveries.
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