Olympic Media

Inside the Biggest Show on Television

Author: Andrew C Billings

Publisher: Routledge

ISBN: 1135980640

Category: Social Science

Page: 200

View: 7272

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
Posted in Social Science

London, Europe and the Olympic Games

European Perspectives

Author: Thierry Terret

Publisher: Routledge

ISBN: 1317745795

Category: Sports & Recreation

Page: 160

View: 4269

London hosted the Olympic Games for the third time in 2012, a mega-event where the political, economic and social expectations could hardly be compared with the previous London Games of 1908 and 1948. In addition, the Olympic Games went back to Europe in 2012 after a long period where (apart from Athens in 2004) they were held by cities in other continents. In London, the world watched the Games. Continental Europe, however, generated a particular attitude based on the special relations it had developed historically with England. At the crossing point of history, cultural studies and geopolitics, this book provides new insights on the significance of the Olympic Games. It considers that the Games are the right window to look at both the past and the current relations between England and its closest continental neighbours. It will be ideal for students and academics working in sport sciences, cultural history, political science and European studies; amateur and professional sports historians; Olympic followers and experts in Olympic studies. This book was published as a special issue of the International Journal of the History of Sport.
Posted in Sports & Recreation

Olympic Television

Broadcasting the Biggest Show on Earth

Author: Andrew C. Billings,James R. Angelini,Paul J. MacArthur

Publisher: Routledge

ISBN: 1317397673

Category: Social Science

Page: 242

View: 7724

As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.
Posted in Social Science

Sport, Media and Mega-Events

Author: Lawrence A. Wenner,Andrew C. Billings

Publisher: Taylor & Francis

ISBN: 1317397444

Category: Social Science

Page: 274

View: 3778

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
Posted in Social Science

Celebration Capitalism and the Olympic Games

Author: Jules Boykoff

Publisher: Routledge

ISBN: 1135938261

Category: Sports & Recreation

Page: 174

View: 6420

The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
Posted in Sports & Recreation

Critical Geographies of Sport

Space, Power and Sport in Global Perspective

Author: Natalie Koch

Publisher: Taylor & Francis

ISBN: 1317404300

Category: Social Science

Page: 272

View: 4629

Sport is a geographic phenomenon. The physical and organizational infrastructure of sport occupies a prominent place in our society. This important book takes an explicitly spatial approach to sport, bringing together research in geography, sport studies and related disciplines to articulate a critical approach to ‘sports geography’. Critical Geographies of Sport illustrates this approach by engaging directly with a variety of theoretical traditions as well as the latest research methods. Each chapter showcases the merits of a geographic approach to the study of sport – ranging from football to running, horseracing and professional wrestling. Including cases from Asia, Africa, the Middle East, Europe and the Americas, the book highlights the ways that space and power are produced through sport and its concomitant infrastructures, agencies and networks. Holding these power relations at the center of its analysis, it considers sport as a unique lens onto our understanding of space. Truly global in its perspective, it is fascinating reading for any student or scholar with an interest in sport and politics, sport and society, or human geography.
Posted in Social Science

Marxism, Cultural Studies and Sport

Author: Ben Carrington,Ian McDonald

Publisher: Routledge

ISBN: 113418686X

Category: Sports & Recreation

Page: 288

View: 7668

The cultural ubiquity, political prominence and economic significance of contemporary sport present fertile terrain for its critical socio-cultural analysis. From corporate and media dominated mega-events like the Olympic Games, to state programmes for nation-building and health promotion, to the cultural politics of "race", gender, sexuality, age and disability, sport is so profoundly marked by relations of power that it lends itself to critique and deconstruction. Marxism, Cultural Studies and Sport brings together leading experts on sport to address these issues and to reflect on the continued appeal of sport to people across the globe, as well as on the forms of inequality that sport both produces and highlights. Including a Foreword by Harry Cleaver and Afterword by Michael Bérubé, this book assesses the impact of this work on the fields of ‘mainstream’ Marxism and cultural studies. Marxism, Cultural Studies and Sport is centred on three vital questions: Is Marxism still relevant for understanding sport in the twenty-first century? Has Marxism been preserved or transcended by cultural studies? What is the relationship between theory and intervention in the politics of sport? The result is a unique and diverse examination of modern sports culture. The first book published on the relationship between sport and Marxism for over twenty years, Marxism, Cultural Studies and Sport is an invaluable resource for students of sport sociology, Marxism, and cultural studies at all levels.
Posted in Sports & Recreation

Routledge Handbook of Sport Communication

Author: Paul M. Pedersen

Publisher: Routledge

ISBN: 1136339485

Category: Social Science

Page: 530

View: 511

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
Posted in Social Science

Communication and Sport

Surveying the Field

Author: Andrew C. Billings,Michael L. Butterworth,Paul D. Turman

Publisher: SAGE Publications

ISBN: 148332401X

Category: Sports & Recreation

Page: 408

View: 4832

The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly expanded to incorporate the latest topics and perspectives in the field, the New Edition examines a wide array of topics to help readers understand important issues such as sports media, rhetoric, culture, and organizations from both micro- and macro- perspectives. Everything from youth to amateur to professional sports is addressed in terms of mythology, community, and identity; issues such as fan cultures, racial identity and gender in sports media, politics and nationality in sports, and sports and religion are explored in depth, and provide useful, applied insight for readers. Practical and relevant, epistemologically diverse, and theoretically grounded, the Second Edition of Billings, Butterworth, and Turman’s text keeps readers on the cutting-edge.
Posted in Sports & Recreation

The Routledge Companion to Media and Race

Author: Christopher P. Campbell

Publisher: Routledge

ISBN: 1317695828

Category: Social Science

Page: 326

View: 1412

The Routledge Companion to Media and Race serves as a comprehensive guide for scholars, students, and media professionals who seek to understand the key debates about the impact of media messages on racial attitudes and understanding. Broad in scope and richly presented from a diversity of perspectives, the book is divided into three sections: first, it summarizes the theoretical approaches that scholars have adopted to analyze the complexities of media messages about race and ethnicity, from the notion of "representation" to more recent concepts like Critical Race Theory. Second, the book reviews studies related to a variety of media, including film, television, print media, social media, music, and video games. Finally, contributors present a broad summary of media issues related to specific races and ethnicities and describe the relationship of the study of race to the study of gender and sexuality.
Posted in Social Science

Critical Issues in Global Sport Management

Author: Nico Schulenkorf,Stephen Frawley

Publisher: Taylor & Francis

ISBN: 1317434641

Category: Sports & Recreation

Page: 298

View: 7301

The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book examines the most important themes and challenges in global sport management. From match-fixing, doping, bribery and corruption to corporate social responsibility, governance, and new media, it helps students, researchers and practitioners to understand the changing face of the global sport industry. Written by leading international sport management experts, Critical Issues in Global Sport Management includes twenty chapters and real-life case studies from around the world. It examines contemporary governance and management issues as well as the ethical challenges faced by the global sport industry, including questions of integrity and accountability in recent drug scandals that have been widely reported and debated. This book deals with such questions and many more, highlighting the fact that the global sport system is in urgent need of new and innovative solutions to these ongoing problems. Based on cutting-edge research from the US, UK, Australia, Europe and beyond, this book will add depth and currency to any course in sport management, sport business, sport development, or sport events.
Posted in Sports & Recreation

The Cultural Politics of the Paralympic Movement

Through an Anthropological Lens

Author: David Howe

Publisher: Routledge

ISBN: 1134440839

Category: Health & Fitness

Page: 208

View: 6141

Do the Paralympic Games empower the disability sport community? Like many other contemporary sporting institutions, the Paralympic Games have made the transition from pastime to spectacle, and the profile of athletes with disabilities has been increased as a result. This book reviews the current status of the Paralympics and challenges the mainstream assumption that the Games are a vehicle for empowerment of the disabled community. Using ethnographic methods unique in this area of study, P. David Howe has undertaken an innovative and critical examination of the social, political and economic processes shaping the Paralympic Movement. In The Cultural Politics of the Paralympic Movement he presents his findings and offers a new insight into the relationship between sport, the body and the culture of disability. In doing so he has produced the most comprehensive and radical text about high performance sport for the disabled yet published. P. David Howe is Lecturer in the Sociology of Sport at Loughborough University. He is also a four-time Paralympian and former Athlete’s Representative to the International Paralympic Committee.
Posted in Health & Fitness

Designing the Olympics

Representation, Participation, Contestation

Author: Jilly Traganou

Publisher: Routledge

ISBN: 1317226356

Category: Sports & Recreation

Page: 348

View: 8490

Designing the Olympics claims that the Olympic Games provide opportunities to reflect on the relationship between design, national identity, and citizenship. The "Olympic design milieu" fans out from the construction of the Olympic city and the creation of emblems, mascots, and ceremonies, to the consumption, interpretation, and appropriation of Olympic artifacts from their conception to their afterlife. Besides products that try to achieve consensus and induce civic pride, the "Olympic design milieu" also includes processes that oppose the Olympics and their enforcement. The book examines the graphic design program for Tokyo 1964, architecture and urban plans for Athens 2004, brand design for London 2012, and practices of subversive appropriation and sociotechnical action in counter-Olympic movements since the 1960s. It explores how the Olympics shape the physical, legal and emotional contours of a host nation and its position in the world; how the Games are contested by a broader social spectrum within and beyond the nation; and how, throughout these encounters, design plays a crucial role. Recognizing the presence of multiple actors, the book investigates the potential of design in promoting equitable political participation in the Olympic context.
Posted in Sports & Recreation

Winning With Data

CRM and Analytics for the Business of Sports

Author: Fiona Green

Publisher: Routledge

ISBN: 1351610333

Category: Business & Economics

Page: 194

View: 5222

For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.
Posted in Business & Economics

Handbook of the London 2012 Olympic and Paralympic Games

Volume One : Making the Games

Author: Vassil Girginov

Publisher: Routledge

ISBN: 0415671949

Category: SPORTS & RECREATION

Page: 321

View: 2861

"The Handbook of the London 2012 Olympic and Paralympic Games is the definitive, officially-licensed account of the world's greatest sporting mega-event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, aftermath and legacy. Written by a world-class team of international Olympic experts, sports researchers and writers, the book offers comprehensive analysis of the full social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organizing an event on such a scale, to the sporting action that holds the attention of the world for three thrilling weeks, this book illuminates every aspect of the 2012 Games, helping us to better understand the vital role that sport and culture have in contemporary global society. The book is divided into two volumes. This, the first volume, examines the build up to London 2012, covering key topics such as: - the bidding process - planning and decision making - financing the Games - developing the Olympic infrastructure - engaging national and international governing bodies of sport - engaging the UK public - engaging a global public - developing a legacy programme - the cultural Olympiad. Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic Games, global culture or the development of sport"--
Posted in SPORTS & RECREATION

Sport, Theory and Social Problems

A Critical Introduction

Author: Eric Anderson,Adam White

Publisher: Routledge

ISBN: 1315515792

Category: Sports & Recreation

Page: 208

View: 5540

In a revised, updated, and considerably expanded new edition of Sport, Theory and Social Problems, authors Eric Anderson and Adam White examine how the structure and culture of sport promotes inequality, injury, and complicity to authority at the non-elite levels of play in Anglo-American countries. By introducing students to a research-led perspective on sport, it highlights the operation of power, patriarchy, and pain that a hyper-competitive sporting culture promotes. Each chapter includes at least one key social theory, which is made accessible and pragmatic. The theory is then infused throughout the chapter to help the student engage with a deeper understanding of sport. In addition to examining how sport generates otherness, distracts children from education, and teaches the acceptance of emotional and physical violence, this new edition also examines how organized, competitive sport divides us by race, denies children the right to their own governance, and promotes brain trauma and chronic traumatic encephalopathy in those who are too young to consent to play contact sports. Sport, Theory and Social Problems: A Critical Introduction is an essential textbook for any sport studies degree with a focus on the sociology of sport, sport and social theory, children’s health and wellbeing, or sport and gender studies.
Posted in Sports & Recreation

Race, Sport and Politics

The Sporting Black Diaspora

Author: Ben Carrington

Publisher: SAGE

ISBN: 1849204292

Category: Social Science

Page: 216

View: 7452

Written by one of the leading international authorities on the sociology of race and sport, this is the first book to address sport's role in 'the making of race', the place of sport within black diasporic struggles for freedom and equality, and the contested location of sport in relation to the politics of recognition within contemporary multicultural societies. Race, Sport and Politics shows how, during the first decades of the twentieth century, the idea of 'the natural black athlete' was invented in order to make sense of and curtail the political impact and cultural achievements of black sportswomen and men. More recently, 'the black athlete' as sign has become a highly commodified object within contemporary hyper-commercialized sports-media culture thus limiting the transformative potential of critically conscious black athleticism to re-imagine what it means to be both black and human in the twenty-first century. Race, Sport and Politics will be of interest to students and scholars in sociology of culture and sport, the sociology of race and diaspora studies, postcolonial theory, cultural theory and cultural studies.
Posted in Social Science

Routledge Handbook of Japanese Media

Author: Fabienne Darling-Wolf

Publisher: Routledge

ISBN: 1317422929

Category: Social Science

Page: 436

View: 9828

The Routledge Handbook of Japanese Media is a comprehensive study of the key contemporary issues and scholarly discussions around Japanese media. Covering a wide variety of forms and types from newspapers, television and fi lm, to music, manga and social media, this book examines the role of the media in shaping Japanese society from the Meiji era’s intense engagement with Western culture to our current period of rapid digital innovation. Featuring the work of an international team of scholars, the handbook is divided into five thematic sections: The historical background of the Japanese media from the Meiji Restoration to the immediate postwar era. Japan’s national and political identity imagined and negotiated through diff erent aspects of the media, including Japan’s ‘lost decade’ of the 1990s and today’s ‘post- Fukushima’ society. The representation of Japanese identities, including race, gender and sexuality, in contemporary media. The role of Japanese media in everyday life. The Japanese media in a broader global context. Taking an interdisciplinary approach, this book will be of use to students and scholars of Japanese culture and society, Asian media and Japanese popular culture.
Posted in Social Science

Race and Gender in Electronic Media

Content, Context, Culture

Author: Rebecca Ann Lind

Publisher: Routledge

ISBN: 1317266129

Category: Language Arts & Disciplines

Page: 388

View: 9139

This volume examines the consequences, implications, and opportunities associated with issues of diversity in the electronic media. With a focus on race and gender, the chapters represent diverse approaches, including social scientific, humanistic, critical, and rhetorical. The contributors consider race and gender issues in both historical and contemporary electronic media, and their work is presented in three sections: content, context (audiences, effects, and reception), and culture (media industries, policy, and production). In this book, the authors investigate, problematize, and theorize a variety of concerns which at their core relate to issues of difference. How do we use media to construct and understand different social groups? How do the media represent and affect our engagement with and responses to different social groups? How can we understand these processes and the environment within which they occur? Although this book focuses on the differences associated with race and gender, the questions raised by and the theoretical perspectives presented in the chapters are applicable to other forms of socially-constructed difference.
Posted in Language Arts & Disciplines

Women, Media and Sport

Challenging Gender Values

Author: Pamela J. Creedon

Publisher: SAGE Publications

ISBN: 1452254672

Category: Language Arts & Disciplines

Page: 368

View: 3764

This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provides a practical look at models of sport, media effects and the construction of the sportswoman and women's sports. Divided into three parts, the book: provides an overview of the three areas; focuses on the print and broadcast media portrayal of women's sport, examining such issues as the relationship of sports promotion to media representations of women's sports and the ways in which sports reporting is taught to future journalists; and seeks to develop a new model for the future.
Posted in Language Arts & Disciplines