Nicely Said

Writing for the Web with Style and Purpose

Author: Nicole Fenton,Kate Kiefer Lee

Publisher: New Riders

ISBN: 0133818438

Category: Computers

Page: 192

View: 2951

Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy
Posted in Computers

Nicely Said

Writing for the Web with Style and Purpose

Author: Nicole Fenton,Kate Kiefer Lee

Publisher: Pearson Education

ISBN: 0321988191

Category: Computers

Page: 184

View: 6807

A guide to writing clear Web content that addresses readers' needs and supports business goals, including adapting tone for situation, making a simple style guide, and writing marketing copy, interface flows, blog posts, legal policies, and emails.
Posted in Computers

Letting Go of the Words

Writing Web Content that Works

Author: Janice Redish

Publisher: Elsevier

ISBN: 0123859301

Category: Computers

Page: 368

View: 8736

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Posted in Computers

Writing for the Web

Author: Crawford Kilian

Publisher: Self-Counsel Press

ISBN: 177040936X

Category: Reference

Page: 176

View: 3726

This book will help you write prose that's as good as your code. It includes a convenient, easy-to-use Webwriter's style guide to step you through the rules governing abbreviations, biased terms, capitalization, and compound words. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice.
Posted in Reference

I Miss My Pencil

Author: Kara Walker,Martin Bone,IDEO

Publisher: Chronicle Books

ISBN: 9780811860758

Category: Architecture

Page: 240

View: 2739

What if doorbells used smell instead of sound? What if watches told time more slowly on weekends? Designers at the ground-breaking firm IDEOthe most innovative design company in the worldpush themselves to ask seemingly outrageous questions like these daily as they work to construct the products that shape our lives. Following 12 design experiments conceived by designers at IDEO, I Miss My Pencil takes a voyeuristic look at what designers do daily, might get to do once, and sometimes only hope to do. Each experiment is made real through collaboration, sketching, prototyping, fabrication, and photographing to go beyond the conceptual to the curiously concrete.
Posted in Architecture

The Photoshop Elements 11 Book for Digital Photographers

Author: Scott Kelby,Matt Kloskowski

Publisher: Peachpit Press

ISBN: 0133123960

Category: Photography

Page: 456

View: 7545

This book (for Windows and Mac) breaks new ground by doing something for digital photographers that's never been done before–it cuts through the bull and shows exactly "how to do it." It's not a bunch of theory; it doesn't challenge readers to come up with their own settings or figure things out on their own. Instead, it tells readers flat-out which settings to use, when to use them, and why. This book gives the inside tips and tricks of the trade for organizing, correcting, editing, sharpening, retouching, and presenting photos like a pro. Readers will be absolutely amazed at how easy and effective these techniques are–once they know the secrets. This book covers: -The real secrets of how the pros retouch portraits -How to color correct any photo without breaking a sweat -How to use Camera Raw for processing not only RAW photos, but JPEGs and TIFFs, too! -The sharpening techniques the pros really use -How to deal with common digital camera image problems, including removing noise and avoiding halos -The most requested photographic special effects -All the brand new features of Elements 11, which offers better ways to manage photos, map images, share memories, use templates, and easily create pro-quality photographic effects And the book's secret weapon: It also covers slick workarounds, cheats, and some fairly ingenious ways to replicate many Photoshop CS6 features from right within Elements 11. -And much more!
Posted in Photography

Content Strategy for the Web

Author: Kristina Halvorson,Melissa Rach

Publisher: New Riders

ISBN: 0132883244

Category: Computers

Page: 216

View: 2200

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Posted in Computers

On Writing

Author: Stephen King

Publisher: Simon and Schuster

ISBN: 0743455967

Category: Biography & Autobiography

Page: 297

View: 9340

The author shares his insights into the craft of writing and offers a humorous perspective on his own experience as a writer.
Posted in Biography & Autobiography

The Theory of Light and Matter

Author: Andrew Porter

Publisher: University of Georgia Press

ISBN: 0820336777

Category: Fiction

Page: 192

View: 4593

These ten short stories explore loss and sacrifice in American suburbia. In idyllic suburbs across the country, from Philadelphia to San Francisco, narrators struggle to find meaning or value in their lives because of (or in spite of) something that has happened in their pasts. In "Hole," a young man reconstructs the memory of his childhood friend's deadly fall. In "The Theory of Light and Matter," a woman second-guesses her choice between a soul mate and a comfortable one. Memories erode as Porter's characters struggle to determine what has happened to their loved ones and whether they are responsible. Children and teenagers carry heavy burdens in these stories: in "River Dog" the narrator cannot fully remember a drunken party where he suspects his older brother assaulted a classmate; in "Azul" a childless couple, craving the affection of an exchange student, fails to set the boundaries that would keep him safe; and in "Departure" a suburban teenage boy fascinated with the Amish makes a futile attempt to date a girl he can never be close to. Memory often replaces absence in these stories as characters reconstruct the events of their pasts in an attempt to understand what they have chosen to keep. These struggles lead to an array of secretive and escapist behavior as the characters, united by middle-class social pressures, try to maintain a sense of order in their lives. Drawing on the tradition of John Cheever, these stories recall and revisit the landscape of American suburbia through the lens of a new generation.
Posted in Fiction

Beginning Rails 3

Author: Rida Al Barazi,Cloves Carneiro Jr

Publisher: Apress

ISBN: 1430224347

Category: Computers

Page: 400

View: 6659

Beginning Rails 3 is the practical starting point for anyone wanting to learn how to build dynamic web applications using the Rails framework for Ruby. You'll learn how all of the components of Rails fit together and how you can leverage them to create sophisticated web applications with less code and more joy. This book is particularly well suited to those with little or no experience with web application development, or who have some experience but are new to Rails. Beginning Rails 3 assumes basic familiarity with web terms and technologies, but doesn't require you to be an expert. Rather than delving into the arcane details of Rails, the focus is on the aspects of the framework that will become your pick, shovel, and axe. Part history lesson, part introduction to object-oriented programming, and part dissertation on open source software, this title doesn't just explain how to do something in Rails, it explains why. Learn to create Rails web applications from scratch Includes a gentle introduction to the Ruby programming language Completely updated to include the features of Rails 3
Posted in Computers

Responsive Web Design with HTML5 and CSS3

Author: Ben Frain

Publisher: Packt Publishing Ltd

ISBN: 1849693196

Category: Computers

Page: 324

View: 6677

This book will lead you, step by step and with illustrative screenshots, through a real example. Are you writing two websites - one for mobile and one for larger displays? Or perhaps you've heard of Responsive Design but are unsure how to bring HTML5, CSS3, or responsive design all together. If so, this book provides everything you need to take your web pages to the next level - before all your competitors do!
Posted in Computers

Killer Web Content

Make the Sale, Deliver the Service, Build the Brand

Author: Gerry McGovern

Publisher: A&C Black

ISBN: 071367704X

Category: Business & Economics

Page: 224

View: 9956

How to get your website really working for you.
Posted in Business & Economics

Above the Fold

Understanding the Principles of Successful Web Site Design

Author: Brian Miller

Publisher: HOW Books

ISBN: 9781440308420

Category: Computers

Page: 272

View: 3517

This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design: color, texture, imagery, scale, depth, animation, and variability Web typography, including web-safe type, images of type, and font replacement and embedding Web project planning Information architecture, including site maps, wireframes, and user flow diagrams The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging Search engine optimization Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing Web statistics and analysis
Posted in Computers

The Good Study Guide

Author: Andrew Northedge

Publisher: The Open University

ISBN: 0749259744

Category: Distance education

Page: 383

View: 4286

Developing your learning skills is one of the best investments you can make. We all need to be lifelong learners now. Whether you are an experienced student or just starting out this book will stimulate, guide and support you. It will make you think about yourself and how your mind learns. And it will change forever the way that you study.Topics include:- motivating yourself and managing your time- taking full advantage of your computer- reading with concentration and understanding- developing flexible note-taking strategies- getting the most from seminars and workshops- making presentations- researching online- handling numbers and charts with confidence- writing clear, well argued assignments- doing yourself justice in exams.For more information, go to www.goodstudyguide.co.uk
Posted in Distance education

Words That Work, Revised, Updated Edition

It's Not What You Say, It's What People Hear

Author: Frank I. Luntz

Publisher: Hyperion

ISBN: 9781401309299

Category: Business & Economics

Page: 368

View: 3195

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Posted in Business & Economics

Harvard Business Essentials

Business Communication

Author: Harvard Business School Press

Publisher: Harvard Business Press

ISBN: 9781591391135

Category: Business & Economics

Page: 162

View: 5415

Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include: Understanding the optimal "medium" to present information Learning the best timing to deliver a message Delivering an effective presentation Drafting proposals Writing effective e-mails Improving self-editing skills Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Mary Munter Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth. Professor Munter is considered one of the leaders in the management communication field. Among her publications isGuide to Managerial Communication-recently published in its sixth edition and named "one of the five best business books" by the Wall Street Journal. She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients. Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
Posted in Business & Economics

Paper Towns

Author: John Green

Publisher: A&C Black

ISBN: 140884818X

Category: Bildungsromans

Page: 305

View: 2034

Special edition slipcase edition of John Green's Paper Towns, with pop-up paper town. From the bestselling author of The Fault in our Stars. Quentin Jacobsen has always loved Margo Roth Spiegelman, for Margo (and her adventures) are the stuff of legend at their high school. So when she one day climbs through his window and summons him on an all-night road trip of revenge he cannot help but follow. But the next day Margo doesn't come to school and a week later she is still missing. Q soon learns that there are clues in her disappearance . . . and they are for him. But as he gets deeper into the mystery - culminating in another awesome road trip across America - he becomes less sure of who and what he is looking for. Masterfully written by John Green, this is a thoughtful, insightful and hilarious coming-of-age story.
Posted in Bildungsromans

Stylized

A Slightly Obsessive History of Strunk & White's The Elements of Style

Author: Mark Garvey

Publisher: Touchstone

ISBN: 9781416590927

Category: Language Arts & Disciplines

Page: 240

View: 6673

Posted in Language Arts & Disciplines