Magento Search Engine Optimization

Author: Robert Kent

Publisher: Packt Publishing Ltd

ISBN: 1783288582

Category: Computers

Page: 132

View: 8290

This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.
Posted in Computers

Learning Magento 2 Administration

Author: Bret Williams,Cyndi Williams

Publisher: Packt Publishing Ltd

ISBN: 1783288264

Category: Computers

Page: 300

View: 4087

Maximize the power of Magento 2 to improve your e-commerce business About This Book Strategic planning for maximizing your Magento 2 store's operations and sales. Important guidelines and advice for optimizing your Magento 2 store. Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features. Who This Book Is For This guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2. What You Will Learn Strategies for creating multiple stores within a single Magento installation. Use of complex product types such as bundles, downloadables and virtual products. Configuring payments, shipping and taxes. Accommodating multiple languages and currencies. Installing and configuring themes. Managing content and search engine optimization. Creating promotions, up-sells and cross-sells. Leveraging the customer relationship features of Magento 2. Securing and optimizing your installation. In Detail Magento 2 has been completely re-written and re-designed to take the world's most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world's most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence. Style and approach A step-by-step guide where it takes the reader from the planning step all the way through launching a new Magento-powered store by building on the initial sample data included in a default Magento 2 installation. Along the way, we explore using discrete action steps how to leverage the full power of Magento 2 for both simple and advanced uses. Screenshots and step-by-step instructions not only teach the new Magento store administrator, but also serve as a handy reference for the more experienced operators.
Posted in Computers

Mastering Magento

Author: Bret Williams

Publisher: Packt Publishing Ltd

ISBN: 1849516952

Category: Computers

Page: 300

View: 9107

Maximise the power of Magento: for developers, designers and store owners.
Posted in Computers

Magento 1 DIY

Author: Viktor Khliupko

Publisher: Apress

ISBN: 1484224574

Category: Computers

Page: 229

View: 6172

Learn how Magento 1 works and how to manage it via easy and advanced techniques. Magento continues to be a top choice for eCommerce solutions in small and large businesses, and many systems are still running on Magento 1.x. This book is specifically designed for these versions. Aimed at entrepreneurs, marketers, and other experts interested in eCommerce, Magento 1 DIY shows you how to set up and configure Magento 1 for your own project. You will also learn how to use extensions, templates and enterprise features guided by easy-to-understand, real-world examples. What You Will Learn: Set up, configure, use templates, designs and extensions Optimize security and performance Integrate with PIM, ERP, CRM, and other enterprise systems Who This Book Is For: “div>Anyone who wants to learn the basics of all aspects of Magento. You do not need any previous experience with Magento.
Posted in Computers

Magento 2 Development Essentials

Author: Fernando J. Miguel

Publisher: Packt Publishing Ltd

ISBN: 1785285823

Category: Computers

Page: 178

View: 5281

Get up and running with Magento 2 to create custom solutions, themes, and extensions effectively About This Book Create unique solutions for Magento 2 by developing and implementing solutions, themes, and extensions Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Who This Book Is For If you are a PHP developer who wants to improve your skills in e-commerce development by creating themes and extensions for Magento 2, then this book is for you. What You Will Learn Install and set up the Magento Ecosystem Choose the best options for Magento's Sell System features Work with Search Engine Optimization in Magento Create and customize themes for Magento Develop extensions for new Magento functionalities Package extensions to publish in the Magento Connect network Create Magento solutions for mobile devices Carry out performance adjustments to speed up your Magento system In Detail Magento is the e-commerce software and platform trusted by the world's leading brands. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. By strengthening your fundamentals in Magento development, you can develop the best solutions and take advantage of the growing market. This fast-paced tutorial will provide you with skills you need to successfully create themes, extensions, and solutions to Magento 2 projects. This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will take advantage of Search Engine Optimization aspects, create design and customize theme layout, develop new extensions, and adjust the Magento System to achieve great performance. By sequentially working through the steps in each chapter, you will quickly explore all the features of Magento 2 to create a great solution. With ample examples and a practical approach, this book will ensure your success with this astonishing e-commerce management system. Style and approach This book would be a fast-paced tutorial guide that uses hands-on examples to developing new solutions for Magento e-commerce system. Each topic is explained sequentially in the process of creating a Magento solution, along with detailed explanations of the basic and advanced features of Magento 2.
Posted in Computers

Magento 2 Development Essentials

Author: Fernando J. Miguel

Publisher: Packt Publishing Ltd

ISBN: 1785285823

Category: Computers

Page: 178

View: 394

Get up and running with Magento 2 to create custom solutions, themes, and extensions effectively About This Book Create unique solutions for Magento 2 by developing and implementing solutions, themes, and extensions Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Who This Book Is For If you are a PHP developer who wants to improve your skills in e-commerce development by creating themes and extensions for Magento 2, then this book is for you. What You Will Learn Install and set up the Magento Ecosystem Choose the best options for Magento's Sell System features Work with Search Engine Optimization in Magento Create and customize themes for Magento Develop extensions for new Magento functionalities Package extensions to publish in the Magento Connect network Create Magento solutions for mobile devices Carry out performance adjustments to speed up your Magento system In Detail Magento is the e-commerce software and platform trusted by the world's leading brands. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. By strengthening your fundamentals in Magento development, you can develop the best solutions and take advantage of the growing market. This fast-paced tutorial will provide you with skills you need to successfully create themes, extensions, and solutions to Magento 2 projects. This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will take advantage of Search Engine Optimization aspects, create design and customize theme layout, develop new extensions, and adjust the Magento System to achieve great performance. By sequentially working through the steps in each chapter, you will quickly explore all the features of Magento 2 to create a great solution. With ample examples and a practical approach, this book will ensure your success with this astonishing e-commerce management system. Style and approach This book would be a fast-paced tutorial guide that uses hands-on examples to developing new solutions for Magento e-commerce system. Each topic is explained sequentially in the process of creating a Magento solution, along with detailed explanations of the basic and advanced features of Magento 2.
Posted in Computers

Magento 2 - Build World-Class online stores

Author: Fernando J. Miguel,Ray Bogman,Vladimir Kerkhoff,Bret Williams,Jonathan Bownds

Publisher: Packt Publishing Ltd

ISBN: 1788295064

Category: Computers

Page: 698

View: 7587

Create rich and compelling solutions for Magento 2 by developing and implementing solutions, themes, and extensions About This Book Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Packed with several advanced recipes, not just to manage your online store, but to extend and design it as well Who This Book Is For The ideal target audience for this course could be anyone who wants to mould their skills in building amazing e-commerce websites using Magento. We begin right from getting you started with Magento to becoming an expert at building your own online stores with it. What You Will Learn Install and set up the Magento Ecosystem Carry out performance adjustments to speed up your Magento system Transfer your Magento 1 database to Magento 2 using the Magento 2 system tools Build a Magento 2 multi-store by creating a root catalog, subdirectories, and products Design custom themes within the Magento 2 framework Create extensions using Magento 2 Discover what makes Magento 2 different and more powerful In Detail Magento is the leading e-commerce software trusted by world`s leading organizations. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. Our Magento Course will help you gain knowledge and skills that are required to design & develop world class online stores. Magento 2 Development Essentials - This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will learn Search Engine Optimization aspects, create design and customize theme layout, and adjust the Magento System to achieve great performance. Magento 2 Cookbook – This book is divided into several recipes, which show you which steps to take to complete a specific action. It will cover configuring your categories and products, performance tuning, creating a theme, developing a module etc. At the end of this book, you will gain the knowledge to start building a success website. Mastering Magento 2 - This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. This book is your roadmap to managing your Magento store which teaches advanced and successful techniques. Focusing on Magento's Community version, this book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products Magento 2 Development Essentials by Fernando J. Miguel Magento 2 Cookbook by Ray Bogman and Vladimir Kerkhoff Mastering Magento 2 by Bret Williams and Jonathan Bownds Style and approach This course begins by setting up Magento 2 before gradually moving on to setting the basic options of the Sell System. You will master Search Engine Optimization aspects, create designs and customize theme layouts, develop new extensions, and adjust the Magento System to achieve great performance. The book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance.
Posted in Computers

Magento PHP Developer's Guide

Author: Allan MacGregor

Publisher: Packt Publishing Ltd

ISBN: 1783554207

Category: Computers

Page: 260

View: 5125

In the world of e-commerce, there are dozens of tools available to use in custom web design and development. Out of all of these options, Magento is the web's fastest growing e-commerce platform. Its architecture makes it possible to extend the functionalities using plugins, which are shared by the community, extensively. This book is a practical guide packed with examples so developers can understand its fundamental concepts and then start developing and testing Magento code. The book starts by building your knowledge of Magento, providing you with the techniques and tools you require to start your first Magento development. You will then learn to work with data collections and the EAV system, before gradually moving on to extending the frontend and backend. You will learn all about deploying and distributing custom modules. This book will help you navigate your way around your first Magento developments, helping you to avoid all of the most common headaches that new developers face when first getting started.
Posted in Computers

Magento Beginner's Guide

Author: Robbert Ravensbergen

Publisher: Packt Publishing Ltd

ISBN: 1782162712

Category: Computers

Page: 320

View: 1285

This book is written in a friendly, beginner's guide style with plenty of step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs.This book is for anyone who wants to create an online store using Magento. If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book is ideal for you. This book would also suit someone with e-commerce knowledge but requires a guide to getting started with Magento.
Posted in Computers

Magento 1.4 Development Cookbook

Author: Nurul Ferdous

Publisher: Packt Publishing Ltd

ISBN: 9781849511452

Category: Computers

Page: 268

View: 577

Extend your Magento store to the optimum level by developing modules and widgets.
Posted in Computers

Magento 2 Beginners Guide

Author: Gabriel Guarino

Publisher: Packt Publishing Ltd

ISBN: 1785881558

Category: Computers

Page: 442

View: 2183

Discover what you need to know to build your own profitable online stores using the power of Magento 2! About This Book Set up and manage your very first online store with a friendly and engaging approach using Magento 2 Create your own shipping rates matrix and connect to shippers such as UPS, FedEx, and USPS Create reports to track store sales, customer activity, and statistics Who This Book Is For Have you been trying to create a website without luck using different platforms, but have never tried Magento before? Then this book is for you. Familiarity with programming and Magento 1 will help, but is not a prerequisite. What You Will Learn Build your first web store in Magento 2 Migrate your development environment to a live store Configure your Magento 2 web store the right way, so that your taxes are handled properly Create pages with arbitrary content Create and manage customer contacts and accounts Protect Magento instance admin from unexpected intrusions Set up newsletter and transactional emails so that communication from your website corresponds to the website's look and feel Make the store look good in terms of PCI compliance In Detail Do you have a good product to sell but need your start-up to sell it to your potential customers the right way? Were you unhappy with what Magento 1 had to offer and are looking forward to trying out what Magento 2 provides? If either of these questions ring a bell, then this book is for you! You'll start by getting a general understanding of what Magento is, why and how you should use it, and whether it is possible and feasible to migrate from an old web store to Magento 2. We'll introduce you to the main e-commerce concepts and basic features and let you play with them, so you can get a taste of how catalog and content management works. Following on from that, we'll show you how to tune your store up. You will learn how to get web store offers up and running, how to offer various discounts in the catalog, how to let the customers reduce the total price in the shopping cart by combining different products, and how to generate coupon codes that customers can use. Finally, we'll get serious and turn your plaything into a real web store, teaching you how to run it for real. Style and approach This book is a step-by-step guide to creating your first online store from scratch using Magento 2.
Posted in Computers

Mastering Magento Theme Design

Author: Andrea Saccà

Publisher: Packt Publishing Ltd

ISBN: 1783288248

Category: Computers

Page: 310

View: 8690

Written in a step-by-step, tutorial style with a lot of code snippets and hands-on examples to create an advanced Magento theme from scratch, this book is tailor-made for web designers and developers. This book is great for developers and web designers who are looking to get a good grounding in how to create custom, responsive, and advanced Magento themes. Readers must have some experience with HTML, PHP, CSS, and Magento theme design. This book will be useful for anybody who already has knowledge of the Magento frontend structure.
Posted in Computers

Magento 2 DIY

Author: Viktor Khliupko

Publisher: Apress

ISBN: 1484224604

Category: Computers

Page: 174

View: 7273

Learn how Magento 2, the newest version of the eCommerce platform, works. Aimed at entrepreneurs, marketers, and other experts interested in eCommerce, this book is accessible for anyone who wants to learn how to use Magento with no previous experience. Magento continues to be a top choice for eCommerce solutions in small and large businesses. Magento 2 DIY shows you how to set up and configure Magento for your own project. You will learn how to use extensions, templates and enterprise features. Various techniques are taught in an easy-to-understand way with real-world examples. Get started with Magento 2 using this book. What You Will Learn Set up, configure, use templates, designs and extensions Use the SEO and SMO features of Magento 2 Optimize security and performance Integrate with PIM, ERP, CRM, and other enterprise systems Who This Book Is For Anyone who wants to learn the basics of all aspects of Magento 2. You do not need any previous experience with Magento.
Posted in Computers

The Art of SEO

Mastering Search Engine Optimization

Author: Eric Enge,Stephan Spencer,Jessie Stricchiola

Publisher: "O'Reilly Media, Inc."

ISBN: 1491903651

Category: Computers

Page: 994

View: 5716

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]
Posted in Computers

Mastering Magento 2 - Second Edition

Author: Bret Williams,Jonathan Bownds

Publisher: Packt Publishing

ISBN: 9781785882364

Category: Computers

Page: 340

View: 4131

Maximize the power of Magento for building attractive storesAbout This Book*Updated for Magento 2, this book offers a comprehensive coverage of all the new features of Magento to build modern online stores*Exploit little-known techniques to extend, tune, and manage your Magento installation*Detailed coverage to make your store run faster, better, and more productivelyWho This Book Is ForThis book is for web designers, developers, or e-commerce store-owners who design or manage Magento stores for their clients and want to gain an in-depth understanding of the various features of Magento 2.What You Will Learn*Discover what makes Magento 2 different - and even more powerful*Develop strategies to create multi-store environments*Find out how to create themes and extend the functionality of Magento 2*Create sound development practices to insure code integrity and security*Know the why, as well as the how, behind using Magento 2In DetailThe long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2.This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You'll earn how to manage categories, products, design themes, extensions, and more.
Posted in Computers

Getting Started with Magento Extension Development

Author: Branko Ajzele

Publisher: Packt Publishing Ltd

ISBN: 1783280409

Category: Computers

Page: 128

View: 8643

This project-based tutorial gives you a strong foundation and guides you through practical, real-world examples.This book contains valuable insights for both newbies and already established Magento developers. This book is targeted at new and intermediate PHP developers starting afresh with Magento module development.
Posted in Computers

Magento 2 Cookbook

Author: Ray Bogman,Vladimir Kerkhoff

Publisher: Packt Publishing Ltd

ISBN: 1785883402

Category: Computers

Page: 342

View: 4042

Over 50 practical recipes that will help you realize the full potential of Magento in order to build a professional online store About This Book Take advantage of the latest features in Magento 2 to set up an e-commerce store that fits your business needs Packed with several advanced recipes, not just to manage your online store, but to extend and design it as well Written in a cookbook style, you can pick and choose your recipe to carry out your day- to- day Magento store tasks Who This Book Is For The book is for existing Magento users who want to gain further expertise and insights into managing, designing, and extending their online store in Magento to fit their business needs. Working knowledge of Magento and basic familiarity with programming is expected. What You Will Learn Set up a Magento 2 project on Apache or Nginx. Transfer your Magento 1 database to Magento 2 using the Magento 2 system tools. Boost the performance of Magento 2 by enabling different types of caching. Build a Magento 2 multi-store by creating a root catalog, subdirectories, and products. Create and manage pages, blocks, and front-end apps. Manage your Magento store by setting up the correct TAX rules. Design custom themes within the Magento 2 framework. Create basic and advanced extensions using Magento 2. In Detail Magento 2 is an open source e-commerce platform that has all the functionality to function from small to large online stores. It is preferred by developers and merchants due to its new architecture, which makes it possible to extend the functionalities with plugins, a lot of which are now created by the community. This merchant and developer guide is packed with recipes that cover all aspects of Magento 2. The recipes start with simple how-to's then delve into more advanced topics as the book progresses. We start with the basics of setting up a Magento 2 project on Apache or Nginx. Next, you will learn about basics including system tools and caching to get your Magento 2 system ready for the real work. We move on to simple tasks such as managing your store and catalog configuration. When you are familiar with this, we cover more complex features such as module and extension development. Then we will jump to the final part: advanced Magento 2 extensions. By the end of this book, you'll be competent with all the development phases of Magento 2 and its most common elements. Style and approach Step by step guide for real world tasks for Magento users to gain a more advanced insight on managing, extending and designing their e-commerce store to fit their business needs.
Posted in Computers

God in the Wilderness

Rediscovering the Spirituality of the Great Outdoors with the Adventure Rabbi

Author: Jamie Korngold

Publisher: Harmony

ISBN: 0767929071

Category: Religion

Page: 160

View: 893

Rabbi Jamie Korngold has always loved the outdoors, the place where humankind first met with God. Whether it’s mountaineering, running ultramarathons, or just sitting by a stream, she finds her spirituality and Judaism thrive most in the wilderness. In her work as the Adventure Rabbi, leading groups toward spiritual fulfillment in the outdoors, Korngold has uncovered the rich traditions and lessons God taught our ancestors in the wild. In God in the Wilderness Korngold uses rabbinic wisdom and witty insights to guide readers through the Bible, showing people of all faiths that, despite the hectic pace of life today, it is vital for us to reclaim these lessons, awaken our inner spirituality, and find meaning, tranquillity, and purpose in our lives.
Posted in Religion

Search Engine Optimization All-in-One For Dummies

Author: Bruce Clay

Publisher: John Wiley & Sons

ISBN: 1118921763

Category: Business & Economics

Page: 792

View: 4209

The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay "above the fold" If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
Posted in Business & Economics