From Louis Vuitton's Second French Empire pageantry to the brand's Far East launch; from the classic LV travel chest to Nicolas Ghesquières's trunk-inspired collection; and from the house's emblematic monogram, to recent creations merging it with daring designs from contemporary artists, this volume tells the story of Louis Vuitton, the fashion house that embodies the spirit of travel and quintessentially French elegance the world over. Explore the people, the places, and the clients at the heart of the Louis Vuitton story--the kings and princesses, intrepid explorers and prima donnas, fantastic creations, objects, and accessories--which imbue Louis Vuitton with the spirit of travel. Discover the evolutions in technology and design that have proved essential to the success of this extraordinary brand. The work offers a journey into the Louis Vuitton universe, the brand's rich history, and its passionate defense of quality craftsmanship, art, and artists. With insight from the Vuitton archives, this work reveals the constantly evolving design inspiration that is central to the brand, walking the line between classic style and modernity.
Author: Patrick Mauries,Pierre Leonforte
Publisher: Flammarion-Pere Castor
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
In the footsteps of the great explorers
Author: Maarten Schäfer,Anouk Pappers
Publisher: Maarten Schäfer
Category: Business & Economics
The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
Break the Rules of Marketing to Build Luxury Brands
Author: Jean-Noël Kapferer,Vincent Bastien
Publisher: Kogan Page Publishers
Category: Business & Economics
Author: Tom Ford,Bridget Foley
Vorgestellt wird eine Fülle von Taschen jeder Art zum Nacharbeiten (für versierte Näherinnen), die auch zu eigenen Ideen anregen sollen. Mit Tipps für Jungdesigner-/innen zur Existenzgründung und Interviews mit erfolgreichen Designerinnen.
entwerfen, nähen, verkaufen
Author: Nani Coldine
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Measuring, Making, and Managing Brand Success
Author: Jesko Perrey,Tjark Freundt,Dennis Spillecke
Publisher: John Wiley & Sons
Category: Business & Economics
Author: Leonhard Emmerling
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Meaning, Myth and Mystique in Today’s Brands
Author: Mark Batey
"Der Schweizerische Robinson" entstand nach dem Vorbild Robinson Crusoes von Daniel Defoe. Wyss hatte es für seine Kinder niedergeschrieben und beabsichtigte dabei keine Publikation. Erst sein Sohn Johann Rudolf Wyss entschloss sich 1812 zu einer Bearbeitung des Textes und veröffentlichte ihn. Die Geschichte wurde in vielen Ländern ein Bestseller.
Author: Johann David Wyss
Publisher: nexx verlag gmbh
As the practice of fashion curation extends into commercial galleries, public and retail spaces, and even to the individual self, professional concepts of 'curating' are undergoing rapid change. Today, everyone is seemingly able to 'curate', but where does this leave the traditional understanding of curation as clothing collected and displayed in a museum? This thought-provoking volume explores the practice of fashion curating in the 21st century, bridging the gap between methods of display and notions of 'the curatorial' in fashion exhibitions, commercial settings, and the virtual world. From fashion's earliest forays into the museum to creative collaborations between luxury fashion brands and artists, this book challenges understandings of fashion curation by drawing on the palpably new spaces, places, and actors in today's curating scene. Exploring poetic and performative museum displays in venues such as the V&A, Somerset House, MoMu and the Royal Ontario Museum, alongside the ways that brands such as Dior, Chanel and Louis Vuitton have made use of 'the curatorial' in their own commercial strategies, Fashion Curating asks pressing questions about controversial funding and collaboration from the commercial fashion sector, and the limitations of producing exhibitions that are at the same time critical and popular. Bringing together approaches from fashion curators, designers and world-renowned academics, curation is positioned as a critical practice that opens up new ways of conceptualizing and theorizing fashion, challenging how we think and what we already know.
Critical Practice in the Museum and Beyond
Author: Annamari Vänskä,Hazel Clark
Publisher: Bloomsbury Publishing
Bill Brysons amüsante Reise in das Herz Amerikas. Mit Mitte zwanzig kehrt Bill Bryson dem verschlafenen Mittleren Westen Amerikas den Rücken, um Jahre später voll Heimweh zurückzukehren. In einem alten Chevrolet macht er sich auf die 14.000 Meilen lange Fahrt durch das Amerika seiner Jugend. Und mit liebevoller Ironie beschreibt er die Stationen seiner Reise, erzählt von Begegnungen mit schrulligen Einwohnern und von Orten, die er kurzerhand in Coma oder Dead Squaw umbenennt. Dabei zelebriert er, pendelnd zwischen Witz und Wehmut, auch einmal mehr den amerikanischen Traum von Freiheit und Abenteuer. • Vom Autor der Bestseller „Eine kurze Geschichte von fast allem“ und „Picknick mit Bären“.
Reisen durch das vergessene Amerika
Author: Bill Bryson
Publisher: Goldmann Verlag