Louis Vuitton: The Spirit of Travel

Author: Patrick Mauries,Pierre Leonforte

Publisher: Flammarion-Pere Castor

ISBN: 9782080202642


Page: 172

View: 1837

From Louis Vuitton's Second French Empire pageantry to the brand's Far East launch; from the classic LV travel chest to Nicolas Ghesquières's trunk-inspired collection; and from the house's emblematic monogram, to recent creations merging it with daring designs from contemporary artists, this volume tells the story of Louis Vuitton, the fashion house that embodies the spirit of travel and quintessentially French elegance the world over. Explore the people, the places, and the clients at the heart of the Louis Vuitton story--the kings and princesses, intrepid explorers and prima donnas, fantastic creations, objects, and accessories--which imbue Louis Vuitton with the spirit of travel. Discover the evolutions in technology and design that have proved essential to the success of this extraordinary brand. The work offers a journey into the Louis Vuitton universe, the brand's rich history, and its passionate defense of quality craftsmanship, art, and artists. With insight from the Vuitton archives, this work reveals the constantly evolving design inspiration that is central to the brand, walking the line between classic style and modernity.
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the Making-of

Author: N.A

Publisher: N.A

ISBN: 9783899105131


Page: 382

View: 1357

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Louis Vuitton

die Erfindung des Luxus

Author: N.A

Publisher: N.A

ISBN: 9783899102697


Page: 539

View: 8091

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Louis Vuitton - Marc Jacobs

Author: Pamela Golbin

Publisher: N.A

ISBN: 9783899105575


Page: 307

View: 9231

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CoolBrands - "Around The World in 80 Brands"

In the footsteps of the great explorers

Author: Maarten Schäfer,Anouk Pappers

Publisher: Maarten Schäfer

ISBN: 9490900001

Category: Business & Economics

Page: N.A

View: 4117

We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Posted in Business & Economics

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

Author: Jean-Noël Kapferer,Vincent Bastien

Publisher: Kogan Page Publishers

ISBN: 0749464925

Category: Business & Economics

Page: 408

View: 4654

The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
Posted in Business & Economics

Visual Merchandising. Die Konzeption eines Stores am Beispiel der Luxusmarke Louis Vuitton

Author: Beate Bänder

Publisher: GRIN Verlag

ISBN: 3656726345

Category: Business & Economics

Page: 30

View: 1013

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Düsseldorfer Akademie für Marketing-Kommunikation e.V., Veranstaltung: Consumer Behavior und Visual Merchandising, Sprache: Deutsch, Abstract: Tag für Tag passiert man beim Einkaufen unzählige Geschäfte, wobei man tatsächlich nur in einige ausgewählte Geschäfte hineingeht. Doch worin liegt der Unterschied, dass man in das eine Geschäft hineingeht, in das andere jedoch nicht? Wieso bleibt man an dem einen Schaufenster stehen und bei einem anderen kann man sich überhaupt nicht erinnern, etwas gesehen zu haben, obwohl man tagtäglich an diesem Geschäft vorbei läuft? Inwiefern spielt das Visual Merchandising eine Rolle für die Kaufentscheidung? Um diese Fragestellungen des Einzelhandels zu beleuchten und erklären hat sich die Autorin für das Thema: „Visual Merchandising: Planung und konzeptioneller Aufbau eines Stores und die damit einhergehende Beeinflussung des Kaufverhaltens, Umsetzung am Beispiel der Luxusmarke Louis Vuitton entschieden.
Posted in Business & Economics

Peter Lindbergh, Photographien

Author: Peter Lindbergh

Publisher: Schirmer G Books

ISBN: 9783888149603


Page: 95

View: 7778

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Power Brands

Measuring, Making, and Managing Brand Success

Author: Jesko Perrey,Tjark Freundt,Dennis Spillecke

Publisher: John Wiley & Sons

ISBN: 3527507817

Category: Business & Economics

Page: 330

View: 8967

Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Posted in Business & Economics


Author: Leonhard Emmerling

Publisher: N.A

ISBN: 9783836559768


Page: 96

View: 8685

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Die Welt der Gloria Vanderbilt

Author: Wendy Goodman,Ursula Wulfekamp

Publisher: N.A

ISBN: 9783829605076


Page: 221

View: 9276

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Rot ist mein Name


Author: Orhan Pamuk

Publisher: Carl Hanser Verlag GmbH Co KG

ISBN: 3446252304

Category: Fiction

Page: 560

View: 7449

Man schreibt das Jahr 1591, Istanbul ist vom Schnee bedeckt. Ein Toter spricht zu uns aus der Tiefe eines Brunnens. Er kennt seinen Mörder, und er kennt auch die Ursache für den Mord: ein Komplott gegen das gesamte Osmanische Reich, seine Religion, seine Kultur, seine Tradition. Darin verwickelt sind die Miniaturenmaler, die beauftragt sind, für den Sultan zehn Buchblätter zu malen, ein Liebender und der Mörder, der den Leser bis zum Schluß zum Narren hält. Ein spannender Roman, der, als historischer Krimi verkleidet, immer wieder auch auf die gegenwärtige Spannung zwischen Orient und Okzident verweist.
Posted in Fiction


Author: Carl Larsson

Publisher: N.A

ISBN: 9783784527314


Page: 62

View: 6658

In seinem typischen Plauderton stellt Carl Larsson uns seine Frau Karin, ihre sieben Kinder sowie seine Eltern vor. Außerdem gewährt er Einblick in seine Kindheit und Karriere, ferner seine Ansichten zu Religion und Politik. Jedes der Farbbilder nach bekannten und weniger bekannten Gemälde der Zeit zwischen 1883 und 1902 kommentiert der Künstler selbst.
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Vogue on Coco Chanel

Author: Bronwyn Cosgrave

Publisher: N.A

ISBN: 9783899105643


Page: 168

View: 3230

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Leben in Celle

Author: Florian Friedrich

Publisher: Sutton Verlag GmbH

ISBN: 3866805071


Page: 127

View: 8335

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Brand Meaning

Meaning, Myth and Mystique in Today’s Brands

Author: Mark Batey

Publisher: Routledge

ISBN: 1317558014

Category: Psychology

Page: 244

View: 5047

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Posted in Psychology

Nachfolge Christi

Author: Thomas (a Kempis),Hugo Harder

Publisher: N.A

ISBN: 9783491713116


Page: 314

View: 7593

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