Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Why Things Catch On
Author: Jonah Berger
Publisher: Simon and Schuster
Category: Business & Economics
From the acclaimed author of Infected comes an epic and exhilarating story of humanity’s secret battle against a horrific enemy. Across America, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated strategies and brilliant ruses to fool its pursuers. The only possible explanation: the epidemic is driven not by evolution but by some malevolent intelligence. Standing against this unimaginable threat is a small group, assembled under the strictest secrecy. Their best weapon is hulking former football star Perry Dawsey, left psychologically shattered by his own struggles with this terrible enemy, who possesses an unexplainable ability to locate the disease’s hosts. Violent and unpredictable, Perry is both the nation’s best hope and a terrifying liability. Hardened CIA veteran Dew Phillips must somehow forge a connection with him if they’re going to stand a chance against this maddeningly adaptable opponent. Alongside them is Margaret Montoya, a brilliant epidemiologist who fights for a cure even as she reels under the weight of endless horrors. These three and their team have kept humanity in the game, but that’s not good enough anymore, not when the disease turns contagious, triggering a fast countdown to Armageddon. Meanwhile, other enemies join the battle, and a new threat — one that comes from a most unexpected source — may ultimately prove the most dangerous of all. Catapulting the reader into a world where humanity’s life span is measured in hours and the president’s finger hovers over the nuclear button, rising star Scott Sigler takes us on a breathtaking, hyper-adrenalized ride filled with terror and jaw-dropping action. Contagious is a truly grand work of suspense, science, and horror from a new master. From the Hardcover edition.
Author: Scott Sigler
Publisher: Broadway Books
DIVShows how narratives of contagion structure communities of belonging and how the lessons of these narratives are incorporated into sociological theories of cultural transmission and community formation./div
Cultures, Carriers, and the Outbreak Narrative
Author: Priscilla Wald
Publisher: Duke University Press
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Category: Business & Economics
Far from being the province of magic, witchcraft, and sorcery, indigenous understanding of contagious disease in Africa and elsewhere in the developing world very often parallels western concepts of germ theory, according to the author. Labeling this 'indigenous contagion theory (ICT),' Green synthesizes the voluminous ethnographic work on tropical diseases and remedies_as well as 20 years of his own studies and interventions on sexually transmitted diseases, AIDS, and traditional healers in southern Africa_to demonstrate how indigenous peoples generally conceive of contagious diseases as having naturalistic causes. His groundbreaking work suggests how western medical practitioners can incorporate ICT to better help native peoples control contagious diseases.
Author: Edward C. Green
Publisher: Rowman Altamira
Category: Social Science
THE STORY: Takes place in the Greenwich Village apartment of Sam Harway, artist, and Robbie Winters, newspaper reporter. Robbie's sister, Sally, wide-eyed and fresh from the farm, unexpectedly arrives in the big city looking for a place to stay,
A Play in Three Acts
Author: Patricia McLain
Publisher: Dramatists Play Service Inc
I wasn’t afraid of death. If I died, it would be over. My worst fear wasn’t of dying, it was of living. Living, while everyone around me had their flesh savagely torn from their bodies to be shoved into the festering and ever-hungry mouths of zombies. It terrified me, right down to my very core, to be alive while the rest of the world was dead. During the Second Great Depression, twenty-four year old Orissa Penwell is forced to drop out of college when she is no longer able to pay for classes. Unable to find a job, she moves in with her aunt in Indianapolis. Down on her luck, Orissa doesn’t think she can go any lower. She couldn’t be more wrong. A virus breaks out across the country, leaving the infected crazed, aggressive and very hungry. Orissa is used to only being responsible for herself. When she finds herself a reluctant leader of a group of survivors, she must make a choice: set aside her issues and help the others or go off alone in search of her own family and friends.
Author: Emily Goodwin
Publisher: Permuted Press
But the Productive Cause of the Plague a Fault of the Air. With Some Hints for the Prevention and Cure of the Plague
Author: Sir Richard Manningham
Author: Barbara A. Glanz
Publisher: The Walk The Talk Company
Category: Business & Economics
Depression is the world’s most common mood disorder, and it is spreading like a viral contagion. You can’t catch depression in the same way you catch a cold, but the latest research provides overwhelming support that moods spread through social conditions, defining depression as more a social problem than a medical illness. Our social lives directly shape our brain chemistry and powerfully affect the way we think and feel—and our brains can change for the better with healthy social circumstances as much as they can change with medication. Drugs may address some of depression’s symptoms, but Dr. Yapko convincingly argues that we need to treat depression at its root, by building social skills and improving relationships, in order to halt the spread of this debilitating disorder. Filled with practical exercises and illustrative examples, his groundbreaking plan guides readers to identify key social patterns that reinforce depression so they can learn the skills to overcome depression and even prevent new episodes from occurring. Provocative and controversial as well as prescriptive and hopeful, Depression Is Contagious investigates the social phenomenon of depression’s epidemic-like spread while offering a more realistic road to recovery.
How the Most Common Mood Disorder Is Spreading Around the World and How to Stop It
Author: Michael Yapko
Publisher: Simon and Schuster
The Key to Continuous Blessing
Author: Barry L. Cameron
Publisher: College Press
The world’s most passionate, effective evangelists are right in your youth ministry! No one can top your students in effectively introducing their friends and family to Christ. And now is the time to help them learn how. Becoming a Contagious Christian Youth Edition ZondervanGroupware is designed with both you and your students in mind. Included is everything you’ll need to help students discover and develop their unique evangelism styles. Based on the proven Becoming a Contagious Christian ZondervanGroupware developed at Willow Creek Community Church, Becoming a Contagious Christian Youth Edition includes an Evangelistic Styles Assessment; activities for individuals, partners, and small groups; and video dramas that model and bring to life the evangelistic skills students can use every day—with powerful results. Revised and expanded by one of America’s foremost youth ministers and teachers, Bo Boshers, this exciting, highly interactive approach addresses the specific needs and challenges of students--in language they can relate to. Students will learn how to: * be intentional in developing relationships * transition an ordinary conversation to a spiritual conversation * tell in plain language their personal story of meeting Christ * share the gospel message using two illustrations * answer ten common objections to Christianity * pray with a friend to receive Christ This course is flexible so you can teach it in several different formats: eight 60-minute sessions, four 3-hour sessions, or one- to three-day retreats. Content, leader’s notes, and media and activity instructions are clearly laid out and easy to follow. You’ll also find: 'Heart Check'--a brief devotional at the beginning of each session written specifically for you, the leader 'Get Connected'--notes to help you get inside the hearts and minds of students 'Going Deeper'--optional activities you can use to give students a more in-depth understanding of the materialDrawing on the expertise of some of today’s foremost leaders in evangelism and student ministry, this powerful program will equip you to train your students with the knowledge, skills, and confidence they’ll need to become truly contagious in reaching their friends for Christ.Becoming a Contagious Christian Youth Edition ZondervanGroupware kit includes: One 60-minute segmented video Student’s Guide Leader’s Guide PowerPoint Presentation on CD-ROMAll but PowerPoint
Communicating Your Faith in a Style That Fits You
Author: Mark Mittelberg,Bill Hybels,Lee Strobel,Bo Boshers
Publisher: Harper Collins
This book will give vision for turning every church--new or old--into a contagious church that is a powerful magnet for attracting and influencing unchurched people.
Revolutionizing the Way We View and Do Evangelism
Author: Mark Mittelberg,Bill Hybels
Discover a Proven Approach to Raising Your Church’s Evangelistic TemperatureEvangelism. It’s one of the highest values in the church. So why do so few churches put real effort into it? Maybe it’s because we don’t understand the evangelistic potential of the church well enough to get excited about it. Becoming a Contagious Church will change that.Revised and updated, this streamlined edition dispels outdated preconceptions and reveals evangelism as it really can be. What’s more, it walks you through a 6-Stage Process and includes a brand-new 6-Stage Process assessment tool for taking your church beyond mere talk to infections energy, action, and lasting commitment.“This book is not optional! It’s required reading for all who are serious about reaching their communities for Christ. Ignoring this book would be pastoral malpractice!”Lee Strobel, author of The Case for the Real Jesus“You can’t read this book without having your heart stirred to share the gospel. It’s contagious!”Rick Warren, author of The Purpose Driven Church and The Purpose Driven Life“Entire leadership teams and outreach committees should read and discuss this powerful book—and then put its principles into action.”John Maxwell, author of Developing Leaders Around You“I can’t emphasize how important books like this one are for the future of the church. It demythologizes the fear and awkwardness of evangelism into something biblical, tangible, and practical for every person.”Dan Kimball, author of They Like Jesus but Not the Church“Becoming a Contagious Church is hands-down the most comprehensive work on church evangelism I’ve ever read. Its principles can turn inward-looking church attenders into outward-looking church evangelists.”Craig Groeschel, senior pastor, LifeChurch.tv
Increasing Your Church's Evangelistic Temperature
Author: Mark Mittelberg
When he met Nekole Michell, Maurice Jones thought he had found a woman that could match his scheming style, but the smooth player soon comes to realize how quickly a game can become deadly.
Author: Quentin Carter
Publisher: Vickie Stringer Publications
The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
Author: Peta Mitchell
Publisher: A&C Black
Category: Literary Criticism
Contagious bovine pleuropneumonia (CBPP) represents a major barrier to cattle production in Africa and elsewhere, leading to decreased productivity and lingering animal deaths. The purpose of this manual is to provide guidelines and easy reference source for countries to develop their own national planning policies, strategies and control options in dealing with outbreaks of CBPP.
Author: W. A. Geering,William Amanfu
Publisher: Food & Agriculture Org.
Category: Technology & Engineering
The idea of contagious transmission, either by material particles or by infectious ideas, has played a powerful role in the development of the Western World since antiquity. Yet it acquired quite a precise signature during the process of scientific and cultural differentiation in the 19th and early 20th centuries. This volume explores the significance and cultural functions of contagionism in this period, from notions of infectious homosexuality and the concept of social contagion to the political implications of bacteriological fieldwork. The history of the concept ‘microbe’ in aesthetic modernism is adressed as well as bacteriological metaphors in American literary historiography. Within this broad framework, contagionism as a literary narrative is approached in more focussed contributions: from its emotional impact in literary modernism to the idea of physical or psychic contagion in authors such as H.G. Wells, Kurt Lasswitz, Gustav Meyrinck, Ernst Weiss, Thomas Mann and Max Frisch. This twofold approach of general topics and individual literary case studies produces a deeper understanding of the symbolic implications of contagionism marking the boundaries between sick and healthy, familiar and alien, morally pure and impure.
Medicine and Literature 1880-1933
Author: Thomas Rütten,Martina King
Publisher: Walter de Gruyter
The general practices related to church funding aren’t producing the same results they have in the past. There is a general acceptance that something has changed but little talk or interest is coming from traditional church leader training sources such as denominational entities and seminaries. Pastors are largely left to their own devices to “figure this out.” They need a lifeline. While some churches are experiencing exponential growth, some churches - despite their best efforts - have been unsuccessful at moving beyond survival mode. Coupled with increased competition from other nonprofits and a decline in the commitment to give to the church first, churches risk losing the funding they need. A growing number of leaders are beginning to discover there is another way and are struggling to understand what makes one church generous and another not. There is a need in the market to offer a simple, working definition of “generosity” and reveal the “secrets” some church leaders seem to have simply stumbled upon which are resulting in unexplainable ministry growth and unprecedented church funding even in the midst of tough economic times. The content of this material was developed and refined by Jim Sheppard and Chris Willard through years of ministry leadership in the local church, consulting with church leaders across a broad spectrum of church settings, and through participation in and leadership of the Generous Church Leadership Community facilitated by Leadership Network. Of particular benefit will be the collection of observations and best practices gleaned during the Generous Church Leadership Community that originated within real-life church leadership situations and scenarios by highlighting specific challenges, methods, and successes.
Creating a Culture of Giving in Your Church
Author: Chris Willard,Jim Sheppard