Adobe Analytics with SiteCatalyst Classroom in a Book

Author: Adobe Creative Team,Vidya Subramanian

Publisher: Adobe Press

ISBN: 0133416186

Category: Computers

Page: 336

View: 5466

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Posted in Computers

The Adobe SiteCatalyst Handbook

An Insider's Guide

Author: Adam Greco

Publisher: Pearson Education

ISBN: 0133089312

Category: Business & Economics

Page: 360

View: 1157

As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
Posted in Business & Economics

Adobe Experience Manager

Classroom in a Book: A Guide to CQ5 for Marketing Professionals

Author: Ryan D. Lunka

Publisher: Adobe Press

ISBN: 0133432629

Category: Computers

Page: 368

View: 5533

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them. After reading this book, marketers will understand: • The basics of content management in Adobe Experience Manager • How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products • How to manage dynamic content that is targeted to specific audiences • The fundamental concepts that will help to create a smooth implementation Getting Started Ch 1: The Basics Ch 2: Evaluating AEM Ch 3: Managing Content Ch 4: Digital Asset Management Ch 5: Metadata and Tagging Ch 6 Multilingual Content Ch 7: Workflows Ch 8: Social Communities Ch 9: E-Commerce Ch 10: Mobile for Marketers Ch 11: Architecture Basics Ch 12: Administration Basics Ch 13: Web Analytics Ch 14: Marketing Campaign Management Ch 15: Dynamic Content Ch 16: Integrating AEM Ch 17: Technical Basics Ch 18: Defining Requirements Ch 19: User Experience Design Ch 20: The Implentation Process
Posted in Computers

Adobe Target Classroom in a Book

Author: Brian Hawkins,Lily Chiu-Watson

Publisher: Adobe Press

ISBN: 0133570452

Category: Business & Economics

Page: 216

View: 4947

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Posted in Business & Economics

Adobe Analytics

Market Reports and Analytics

Author: Shane Closser

Publisher: Pearson Education

ISBN: 0321926943

Category: Business & Economics

Page: 183

View: 3781

Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers'online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards
Posted in Business & Economics

Adobe Experience Manager Quick-Reference Guide

Web Content Management [formerly CQ]

Author: Shane Closser

Publisher: Adobe Press

ISBN: 0133588289

Category: Business & Economics

Page: 240

View: 2200

To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content. The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure. You’ll learn the quickest way to: • Organize, find, and share assets • Take control of metadata and tagging • Manage multilingual content • Take advantage of flexible workflows • Tap into social communities
Posted in Business & Economics

McGraw-Hill's PMP Certification Mathematics

Author: Vidya Subramanian,Ravi Ramachandran

Publisher: McGraw Hill Professional

ISBN: 0071633030

Category: Business & Economics

Page: 240

View: 6808

Master the mathematics of project management! With McGraw-Hill’s PMP® Certification Mathematics, you have what you need to ace the toughest area of the Project Management Professional (PMP) certification test—math and statistics. The book provides in-depth descriptions of every math concept covered on the exam, along with all relevant calculations and practical problem-solving strategies. Complete with sample questions and step-by-step solutions, McGraw-Hill’s PMP® Certification Mathematics helps you build a solid foundation in the subject—whether you’re planning to take the test or a practicing professional looking to refresh your skills. Target Your Studying —Focuses strictly on the critical math concepts and questions “Experience” the Test —CD-ROM provides on-screen practice in the actual test format Assess Your Performance —Explains what you got right and wrong . . . and why Avoid Mistakes —Describes the most common errors—and how to avoid them Stay Up to Date —Aligns with the latest PMBOK (Project Management Body of Knowledge) throughout
Posted in Business & Economics

Classroom Management that Works

Research-based Strategies for Every Teacher

Author: Robert J. Marzano,Jana S. Marzano,Debra Pickering

Publisher: ASCD

ISBN: 0871207931

Category: Education

Page: 143

View: 1105

Provides strategies for successful classroom management.
Posted in Education

Adobe Analytics For Dummies

Author: Mark Stringham,Mark Miller,Aaron Fossum

Publisher: For Dummies

ISBN: 9781119446088

Category: Business & Economics

Page: 384

View: 7013

Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Posted in Business & Economics

Adobe Dreamweaver CC

Author: James J. Maivald

Publisher: Pearson Education

ISBN: 0133924408

Category: Computers

Page: 432

View: 5780

The fastest, easies, most comprehensive way to learn Abode Dreamweaver CC (2014 release). Maivaid thoroughly covers the basics, offering tips and techniques to help you become more productive with the program.
Posted in Computers

Adobe Illustrator CC Classroom in a Book (2018 release)

Author: Brian Wood

Publisher: Adobe Press

ISBN: 0134853148

Category: Computers

Page: 480

View: 2008

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Illustrator CC (2018 release) choose Adobe Illustrator CC Classroom in a Book (2018 release) from the best-selling series of hands-on software training workbooks from Adobe Press. The 15 project-based lessons show users the key techniques for realizing your creative potential with Adobe Illustrator CC. Following hands-on step-by-step projects, users create logos, illustrations, posters, and more. Explore the new Essentials workspace that makes learning Illustrator even easier. Learn how to use the Shaper tool and Live Shapes along with dynamic symbols to streamline graphics creation. Create website assets and export them in multiple formats to support modern responsive web designs. From exacting illustration to free-form painting, you’ll build a strong foundation in Illustrator as you progress through the lessons. The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.
Posted in Computers

Web Analytics Demystified

A Marketer's Guide to Understanding how Your Web Site Affects Your Business

Author: Eric T. Peterson

Publisher: Ingram

ISBN: 9780974358420

Category: Business enterprises

Page: 240

View: 6272

Posted in Business enterprises

Adobe Dreamweaver CC Classroom in a Book

Author: Adobe Creative Team

Publisher: Adobe Press

ISBN: 013341602X

Category: Computers

Page: 448

View: 5592

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CC choose Adobe Dreamweaver CC: Classroom in a Book from the Adobe Creative Team at Adobe Press. The 15 project-based lessons in this book show you step by step everything you need to know to work in Dreamweaver. You’ll learn to create a professional website without having to write code by hand. This completely revised Creative Cloud edition also covers HTML5, CSS3, and media queries for responsive web design. The book also shows how to create HTML-based headings, paragraphs, lists, and tables; insert graphics and Photoshop Smart Objects; add links to text and images; apply cascading styles sheets; and customize the Dreamweaver workspace. You’ll also learn to add interactive elements to your sites, such as HTML5-compatible video and animation, get guidance for working with code, and finally publish a finished site to the Web. The online companion files include all lesson files so you can work along with the book. “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” —Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto www.peachpit.com/redeem and redeem the unique code provided inside this book.
Posted in Computers

Classroom Management for Middle and High School Teachers

Author: Edmund T. Emmer,Carolyn M. Evertson

Publisher: Pearson

ISBN: 0134028813

Category: Education

Page: 288

View: 2135

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A clear and practical guide for establishing and maintaining a comprehensive classroom management system in today's middle and high school classrooms. Written for the prospective or new teacher, Classroom Management for Middle and High School Teachers, Tenth Edition, provides teachers with the skills, approaches, and strategies necessary to establish effective learning environments in elementary school classrooms. Based on experience in more than 500 classrooms, the authors provide details on how to plan, develop, and implement a classroom management system that helps create a classroom environment that focuses on and facilitates learning. Examples, checklists, case study vignettes, and group activities illustrate key concepts and make the content concrete, allowing readers to reflect on and apply the content to real-life settings.
Posted in Education

A Teacher's Guide to Preventing Behavior Problems in the Elementary Classroom

Author: Stephen W. Smith Ph.D.,Mitchell L. Yell

Publisher: Pearson Higher Ed

ISBN: 0133375080

Category: Education

Page: 224

View: 8859

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This guide includes straightforward, feasible, and evidence-based strategies designed to prevent behavior problems in K-5 classrooms and encourages teachers to be proactive in classroom management. Its emphasis on preventing behavior problems before they occur enables teachers to run their classrooms more efficiently and experience less frustration, while also increasing students learning. Chapters are devoted to organization and structure, effective instruction, prevention and intervention techniques, responding to student misbehavior and relationship building. Using real-life classroom scenarios, this guide equips teachers with management techniques that break the common cycle of frustration, aggression, rejection, and hostility, so they can create positive classroom environments.
Posted in Education

Web Analytics Action Hero

Using Analysis to Gain Insight and Optimize Your Business

Author: Brent Dykes

Publisher: Adobe Press

ISBN: 0132837943

Category: Business & Economics

Page: 255

View: 3119

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." -Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." -Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association
Posted in Business & Economics

Creative Drama in the Classroom and Beyond

Pearson New International Edition

Author: Nellie McCaslin

Publisher: N.A

ISBN: 9781292042800

Category:

Page: 480

View: 5496

Encouraging both teacher and student imagination and expression, the eighth edition of this classic text helps future teachers integrate drama into the classroom and introduces students to a variety of genres and strategies, including mime, play structure, improvisation, and using drama in the special education curriculum. Unlike other texts, McCaslin focuses on drama as an art form as well as a teaching tool.
Posted in

Teacher-tested Classroom Management Strategies

Author: Blossom S. Nissman

Publisher: Prentice Hall

ISBN: 9780137149155

Category: Education

Page: 155

View: 2388

This guide presents over 100 teacher-tested classroom management strategies for K-12 classrooms, including addressing management problems such as: absenteeism, disruptive behavior, tardiness, lack of motivation, and short attention spans. Readers are presented with a classroom management problem, the teacher's concern, and workable options for solving each discipline problem. Additionally, classroom management problems are organized alphabetically for easy reference. This guide was designed to present management methods that will give the classroom teacher the freedom to provide each child with maximum opportunities to learn, as well as facilitate productive relationships with administration, colleagues, parents, and communities.
Posted in Education

Strategies for Teaching Content Effectively in the Inclusive Secondary Classroom

Author: Lisa A. Dieker,Rebecca A. Hines

Publisher: Prentice Hall

ISBN: 9780132491846

Category: Education

Page: 242

View: 1223

Strategies for Teaching Content Effectively in the Inclusive Secondary Classroom provides classroom applications, school-wide recommendations and content-specific strategies to support students with disabilities in secondary general education settings. Learn how to develop inclusive climates in the general education classroom and across the entire school; implement content-specific teaching strategies; build stronger partnerships between general and special educators; promote social success among middle and high school students; motivate low achieving students; and assess secondary students with disabilities. Written for secondary special education teachers, general education teachers and support staff.
Posted in Education

Classroom Management

A Proactive Approach

Author: Martin Henley

Publisher: Prentice Hall

ISBN: 9780135010631

Category: Education

Page: 272

View: 2131

Classroom Management: A Proactive Approach, Second Edition is written on the basis of three principles: community, prevention of discipline problems, and positive support for students with behavior difficulties. Filled with practical strategies in managing classroom behavior based on theories of human behavior, the author merges the best practices of both general and special education in order to provide a practical and research-based guide to managing all students in the classroom–including those who are culturally diverse and those with special needs. Designed to meet the needs of both pre-service and veteran educators, both in general and special education, and pre-service and graduate students studying early childhood, elementary and special education, this practical and research-based guide to managing all students in the classroom is infused with the belief that successful classroom management is based on a love for children and a will to succeed, and guides its readers to a deeper understanding that good teaching trumps problems with learning every time.
Posted in Education