Are we all at the mercy of our brain chemistry? Do you think that the amygdala and the hippocampus are fantastical sea monsters? What can an MRI scan tell us? Could you explain to dinner-party guests why we don’t giggle when we tickle ourselves? 30-Second Brain is here to fill your mind with the science of exactly what’s happening inside your head. Using no more than two pages, 300 words and an illustration, this is the quickest way to understand the wiring and function of the most complex and intricate mechanism in the human body. Discover how the networks of 90 billion nerve cells work together to produce perception, action, cognition and emotion. Explore how your brain defines your personality, and what it gets up to while you are asleep. Illustrated with mind-bending graphics and supported by biographies of pioneers in the field of neuroscience, it’s the book to get your grey matter thinking about your grey matter.
The 50 most mindblowing ideas in neuroscience, each explained in half a minute
Author: Anil Seth
Publisher: Icon Books Ltd
The 50 most mindblowing ideas in neuroscience, each explained in half a minute.
The 50 Most Mind-blowing Ideas in Neuroscience, Each Explained in Half a Minute
Author: Tristan Bekinschtein
The key ideas in Psychology explained, with colour illustrations, in half a minute. Pavlov's Dogs, Psychoanalysis, Milgram's Obedience Study, and Beck's Cognitive Therapy? Sure, you know what they all mean. That is, you've certainly heard of them. But do you know enough about these psychology theories to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Psychology takes the top 50 strands of thinking in this fascinating field, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words, and one picture. The inner workings of the human mind will suddenly seem a lot more fun, and along the way we meet many of the luminaries in the field, including William James, Aaron Beck, and (of course) Sigmund Freud. From Behaviorism to Cognitivism, what better way to get a handle on your inner demons?
The 50 Most Thought-provoking Psychology Theories, Each Explained in Half a Minute
Author: Christian Jarrett
Publisher: Icon Books Ltd
Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.
The 50 Most Thought-Provoking Economic Theories, Each Explained in Half a Minute
Author: Donald Marron
Publisher: Icon Books Ltd
Category: Business & Economics
How hot is Venus? Can you distinguish between a pulsar and a quasar? Is there a universe or a multiverse? Where do we fit into the infinitely grand scheme of things? How do we map the Cosmic Microwave Background? Most tantalizing of all: Is there anyone out there? The answers to these and many other far-out questions lie in your hands. Everyone’s gazing at the heavens, but a voyage through the star-studded contents of this book will blow your mind. Astronomy encapsulates the terrifying hugeness of the cosmos into bite-size particles that mere earthlings can understand: 50 incredible discoveries brought down to Earth using no more than two pages, 300 words, and a picture. This one small volume takes you on a cosmic tour, shedding light on the most awesome of objects and places, explaining some very big ideas, concepts, and discoveries, and presenting the scientists and observers who have done so much to crack Life, the Universe, and Everything. Welcome aboard.
The 50 most mindblowing discoveries in astronomy, each explained in half a minute
Author: François Fressin
Publisher: Icon Books Ltd
You probably know, or think you know, quite a bit about what happened in the 20th century – chances are, if you’re reading this, you lived through at least some of it – and you may have referenced the Cuban Missile Crisis, the double helix, or the Wall Street Crash in conversation. But even for people who were there, it was the fastest-moving hundred years in history, so refresh your memory with these pacey profiles on everything from Sputnik to Stonewall. Twentieth Century presents a unique approach to modern history, condensing 100 years of innovation and art, politics and conflict, triumph and disaster, into 50 graphic snapshots that offer an instant appreciation of the way the world revolves and evolves. Consider which events define a period of history and why. From the Red Army to Black Monday, from Woodstock to the World Wide Web, this is the fastest way to travel in time.
The 50 most significant ideas and events, each explained in half a minute
Author: Jonathan T. Reynolds
Publisher: Icon Books Ltd
A full-colour illustrated tour through philosophy’s most famous – and most mind-bending – ideas I Think Therefore I Am, Existentialism, Dialectical Materialism? The Socratic Method and Deconstruction? Sure, you know what they all mean. That is, you’ve certainly heard of them. But do you know enough about them to join a dinner party debate or dazzle the bar with your knowledge? 30-SECOND PHILOSOPHIES takes a revolutionary approach to getting a grip on the 50 most significant schools of philosophy. The book challenges leading thinkers to quit fretting about the meaning of meaning for a while and explain the most complex philosophical ideas – using nothing more than two pages, 300 words, and a metaphorical image. Here, in one unique volume, you have the chance to pick the potted brains of our leading philosophers and understand complex concepts such as Kant’s Categorical Imperative without ending up in a darkened room with an ice pack on your head.
The 50 Most Thought-provoking Philosophies, Each Explained in Half a Minute
Author: Stephen Law,Julian Baggini
Publisher: Icon Books Ltd
What does the Hippocratic oath actually say? Who originally discovered antibiotics? And is it true that technology now allows reconstructive surgery to use customized 3D-printed body parts? Find out the answers to these questions and many others in 30-Second Medicine, an intriguing visit to the world of illness and those who treat it. It takes the reader on an engrossing journey from the first "medicines", drawn direct from the natural world , to today's keyhole surgery, bionic limbs, and breakthrough drug treatments. It's an essential and engaging read for anyone who wants to know more about the contemporary state of medicine, and where it may go next.
The 50 Crucial Milestones, Treatments and Technologies in the History of Health, Each Explained in Half a Minute
Author: Gabrielle M. Finn
From Rubik's cubes to Godel's incompleteness theorem, everything mathematical explained, with colour illustrations, in half a minute. Maths is enjoying a resurgence in popularity. So how can you avoid being the only dinner guest who has no idea who Fermat was, or what he proved? The more you know about Maths, the less of a science it becomes. 30 Second Maths takes the top 50 most engaging mathematical theories, and explains them to the general reader in half a minute, using nothing more than two pages, 200 words and one picture. Read at your own pace, and discover that maths can be more fascinating than you ever imagined.
The 50 Most Mind-Expanding Theories in Mathematics, Each Explained in Half a Minute
Author: Richard J. Brown
Publisher: Icon Books Ltd
Get on the fast track to understanding neuroscience Investigating how your senses work, how you move, and how you think and feel, Neuroscience For Dummies, 2nd Edition is your straight-forward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with helpful diagrams and engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function. Simply put, the human brain is an endlessly fascinating subject: it holds the secrets to your personality, use of language, memories, and the way your body operates. In just the past few years alone, exciting new technologies and an explosion of knowledge have transformed the field of neuroscience—and this friendly guide is here to serve as your roadmap to the latest findings and research. Packed with new content on genetics and epigenetics and increased coverage of hippocampus and depression, this new edition of Neuroscience For Dummies is an eye-opening and fascinating read for readers of all walks of life. Covers how gender affects brain function Illustrates why some people are more sensitive to pain than others Explains what constitutes intelligence and its different levels Offers guidance on improving your learning What is the biological basis of consciousness? How are mental illnesses related to changes in brain function? Find the answers to these and countless other questions in Neuroscience For Dummies, 2nd Edition
Author: Frank Amthor
Publisher: John Wiley & Sons
Weve all heard of pyramids, hieroglyphs and Cleopatra, but how much do you really know about ancient Egypt? Why was the Nile integral to the unification of Egypt? What is the mystery surrounding Queen Hetepheres tomb? What did the Amarna Letters reveal? What did the ancient Egyptians eat and drink? 30-Second Ancient Egypt presents a unique insight into one of the most brilliant and beguiling civilizations, where technological innovations and architectural wonders emerge among mysterious gods and burial rites. Each entry is summarized in just 30 seconds using nothing more than two pages, 300 words and a single picture. From royal dynasties and Tutankhamuns tomb, to hieroglyphs and mummification, interspersed with biographies of Egypts most intriguing rulers, this is the quickest path to understanding the 50 key ideas and innovations that developed and defined one of the worlds great civilizations.
The 50 Most Important Achievements of a Timeless Civilization Each Explained in Half a Minute
Author: Peter Der Manuelian,Rachel Aronin,Marianne Eaton-Krauss,Ronald J. Leprohon
Psychology, Emotion and Intuition in Work Relationships: The Head, Heart and Gut Professional highlights the increasing importance of human relations in professional life. In modern society, all those who work with or provide services to others are increasingly called upon to be not just technical experts, but also ‘head, heart and gut professionals’ – who can work and relate to others with their head, heart, and gut. The book explains and synthesises these elements in an accessible way, based on a sound theoretical perspective combined with practical guidance. The authors address how to manage client expectations; how to deal with risk, uncertainty and imperfection, as well as how to improve communication and interpersonal skills. Attention is also given to the central role of empathy and rapport in professional relationships, while recognising the need for proper professional boundaries. Psychology, Emotion and Intuition in Work Relationships will be a valuable guide for all modern practising and training professionals in a broad range of fields, including mental health, law, social and healthcare, teaching and academia, technology, financial and other services – indeed, for anyone who provides services and has working relationships of any kind.
The Head, Heart and Gut Professional
Author: Henry Brown,Neil Dawson,Brenda McHugh
The bestselling 30-Second... series takes a revolutionary approach to learning about those subjects you feel you should really understand.Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. Each idea, no matter how complex, is explained in 300 words and one picture, all digestible in 30 seconds.30-Second Quantum Theory tackles a mindbendingly mysterious area of physics, introducing the 50 most significant quantum quandaries and ideas. In a world where the quantum physics of electronics is an everyday essential and new quantum developments make headline news, you will visit Parallel Worlds, ride Wave Theory, and learn just enough to talk with certainty about Uncertainty Theory and to untangle the mysteries of quantum entanglement.
The 50 Most Thought-Provoking Quantum Concepts, Each Explained in Half a Minute
Author: Brian Clegg,Philip Ball,Leon Clifford,Frank Close,Sophie Hebden,Alexander Hellemans,Sharon Ann Holgate,Andrew May
Why was the first human ever captured on film caught by pure luck? Where is the human blind spot, and why don't you realise you have one? What does authenticity mean in an art where originals can be reproduced infinitely and manipulated flawlessly? Packed with world-renowned photographs, from the daguerreotype to Polaroid and biographies of leading photographers, this book will capture your curiosity and expose you to new ideas about your camera, your photography and the visual culture that surrounds you. From the science of converting light into digital information, to the philosophical implications of freezing a moment in time, big ideas are tackled in bite-sized units: two pages, 300 words and one representative image at a time. Understand the 50 most thought-provoking concepts, techniques and technologies that have shaped photography into the ever-present art form it is today. The bestselling 30-Second series offers a new approach to learning whereby every title takes a popular topic and dissects it into the 50 most significant ideas at its heart, explained in just two pages that are easily digested in only half a minute.
The 50 Most Thought-Provoking Photographers, Styles and Techniques, Each Explained in Half a Minute
Author: Brian Dilg
Publisher: 30 Second
Presents examples of optical illusions and discusses how they happen by looking at how the brain and the eyes work together.
Author: Clive Gifford
Publisher: Barrons Juveniles
Category: Juvenile Nonfiction
The bestselling 30-Second... series takes a revolutionary approach to learning about those subjects you feel you should really understand. Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. Every idea, no matter how complex, is explained in 300 words and one picture, all digestible in 30 seconds. 30-Second Leonardo da Vinci uses this unique approach to grapple with the truly diverse thoughts of the ultimate Renaissance Man. Artist, anatomist, sculptor, inventor, architect, cartographer, mathematician, musician, botanist, geologist the word polymath does not quite do Leonardo justice. The painter of the Mona Lisa and conceptualizer of the helicopter seems like a Renaissance superhero. Here, the world's leading Leonardo scholars present an instant and expert guide to the breadth and brilliance of his greatest innovations.
His 50 Greatest Ideas and Inventions, Each Explained in Half a Minute
Author: Marina Wallace
The 50 fundamentals of his work, life and legacy, each explained in half a minute Spend 30 seconds a day in the company of a colossus from the world of science, and you will soon have his whole story-both his scientific attainments and his extraordinary life-in your head. Einstein was not only an unparalleled scientific genius, but also a human rights campaigner, a political activist, and the iconic archetype of the mad professor. Is it any wonder that he continues to fascinate scientists and non-scientists alike? 30-Second Einstein will show you why at approximately the speed of light. An internationally bestselling series presents essential concepts in a mere 30 seconds, 300 words, and one image Einstein's complex life and theories, explained concisely and without jargon The quickest way to understand einstein's starring role in the history of science
The 50 Fundamentals of His Work, Life and Legacy, Each Explained in Half a Minute
Publisher: 30 Second
Adapt or die: it's nature's most famous imperative. But how does evolution actually happen?It's too slow to see, but it's going on all around you, all the time. Even if you're on top of the key terms - variation? Natural selection? Parent-offspring conflict? - you still need some context to put them in. From populations to speciation and polymorphism to evolutionary psychology, here's the one-stop source for all you need to know. Evolution unlocks the laboratory of life, dissecting it into the 50 most significant topics that provide the missing links to understand the natural world's four-billion-year ancestry and the process of natural selection in which species either adapt in myriad ways - mutation, ingenuity, and intelligence - to meet the challenges of a changing environment, or die. Unravel the development of living organisms, at micro and macro level - from genes to geniuses.
The 50 Most Significant Ideas and Events, Each Explained in Half a Minute
Author: MARK. BATTEY FELLOWES (NICHOLAS.),Nicholas Battey
The bestselling 30-Second... series takes a revolutionary approach to learning about those subjects you feel you should really understand. Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. Every idea, no matter how complex, is explained in 300 words and one image, all digestible in just 30 seconds. 30-Second Shakespeare uses this unique approach to grapple with the world's most famous playwright. From what we know of his life and the intrigue of the authorship question, to uncoding the meanings of key concepts, themes and motifs, and the Bard's extraordinary enduring literary and linguistic legacy.
50 Key Aspects of His Work, Life, and Legacy, Each Explained in Half a Minute
Author: Ros Barber,Mark Rylance
Category: Dramatists, English
The 50 most important structures and systems in the human body, each explained in half a minute. The bestselling 30-Second series offers a new approach to learning about those subjects you feel you should really understand. Every title takes a popular topic and dissects it into the 50 most significant ideas at its heart. Each idea, no matter how complex, is explained using a mere two pages, 300 words, and one picture: all easily digested in only half a minute. 30-Second Anatomy offers you an instant diagnosis of how your body works. Whether you're a medical student, an artist, a body worker, or simply want to know what your doctor is talking about when he mentions your humerus, this is the quickest way to get under your own skin. Dissecting the workings of everything from your heart to your brain into 30-second summaries, this is the quickest way to understand the structures and systems that are you. Supported by biographies of the pioneers in anatomy studies, its the book that would have kept Burke and Hare home at night.
The 50 Most Important Structures and Systems in the Human Body, Each Explained in Half a Minute
Author: GABRIELLE M. FINN